AMD CEO talks of long-term turnaround

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Aug 11, 2008
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I would buy that in a heartbeat. I just hope AMD makes this APU sooner rather than later.

According to AMD's roadmap, sometime in 2017 at the earliest for Zen APUs, and that is assuming no delays. Not even sure if the initial consumer APUs will have HBM.
 

DrMrLordX

Lifer
Apr 27, 2000
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In general I agree with this. If the 7850k launched with about 2x the IGP performance, AMD would have a monster seller. As it stands by the time they get to that level, Intel will also be there with similar IGP performance should they wish it.

Had the 7850k launched at a lower price, it would have been more successful. At least AMD learned their lesson and launched the 7870k at ~$145.

If AMD had an actual APU that seamlessly leveraged GPGPU to offset the slower cores, they'd also have a more compelling argument. But Llano, Trinity, and Richland aren't APUs. Kaveri is close, but still really isn't one.

OpenCL2.0 may make this more plausible in the future. I am unsure of how strong is AMD's driver support for all 2.0 features, though.
 

ShintaiDK

Lifer
Apr 22, 2012
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How do you qualify the statement that Fiji in crossfire is trash?

It seems there is around 300K users of SLi/CF combined over multiple generations. Its pretty much irrelevant how they perform there. And that includes all kinds, hybrid, lowend , mainstream, highend etc.
 

ShintaiDK

Lifer
Apr 22, 2012
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Had the 7850k launched at a lower price, it would have been more successful. At least AMD learned their lesson and launched the 7870k at ~$145.

But it still wouldnt change anything. Because what the 7850K delivers isnt something many users demand. Its the entire concept of AMDs APUs thats the problem.

OpenCL2.0 may make this more plausible in the future. I am unsure of how strong is AMD's driver support for all 2.0 features, though.

Its the same old story...wait for something new. OpenCL didnt really change much at all to put it bluntly. Its more or less just another version of CUDA with the same types of apps and limitations. Lets be honest, GPGPU havent moved.
 

Essence_of_War

Platinum Member
Feb 21, 2013
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Its the same old story...wait for something new. OpenCL didnt really change much at all to put it bluntly. Its more or less just another version of CUDA with the same types of apps and limitations. Lets be honest, GPGPU havent moved.

There is a lot more nuance to the difference between OpenCL and CUDA than that.
 

DrMrLordX

Lifer
Apr 27, 2000
21,813
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It seems there is around 300K users of SLi/CF combined over multiple generations. Its pretty much irrelevant how they perform there. And that includes all kinds, hybrid, lowend , mainstream, highend etc.

The question remains, how does that make it trash?

But it still wouldnt change anything. Because what the 7850K delivers isnt something many users demand. Its the entire concept of AMDs APUs thats the problem.

Actually, it's an excellent processor for someone running F2P Steam games, among other things (though something like the 7600 does about as well).

Besides, remember all the arguments people made, getting all blue in the face about how a standalone CPU like the 760k (or some i3) plus a dGPU was a better buy? All the 7850k had to be was cheaper. Or, alternatively, all AMD had to do was release something like the 7650k back in early 2014 and make it broadly available, at ~$104. Reactions would have been very different.

Its the same old story...wait for something new. OpenCL didnt really change much at all to put it bluntly. Its more or less just another version of CUDA with the same types of apps and limitations. Lets be honest, GPGPU havent moved.

OpenCL is not new, and it has changed quite a bit for people that bother to use it. 2.0 will be great for Intel iGPUs. I remain skeptical of how it benefits/will benefit AMD APUs since it does not appear that their OpenCL drivers are built on top of the HSA stack (at least not as of right now; maybe that will change). Most of what I know about AMD's support for OpenCL2.0 features is from a year ago, which doesn't help.
 
Aug 11, 2008
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The question remains, how does that make it trash?



Actually, it's an excellent processor for someone running F2P Steam games, among other things (though something like the 7600 does about as well).

Besides, remember all the arguments people made, getting all blue in the face about how a standalone CPU like the 760k (or some i3) plus a dGPU was a better buy? All the 7850k had to be was cheaper. Or, alternatively, all AMD had to do was release something like the 7650k back in early 2014 and make it broadly available, at ~$104. Reactions would have been very different.



OpenCL is not new, and it has changed quite a bit for people that bother to use it. 2.0 will be great for Intel iGPUs. I remain skeptical of how it benefits/will benefit AMD APUs since it does not appear that their OpenCL drivers are built on top of the HSA stack (at least not as of right now; maybe that will change). Most of what I know about AMD's support for OpenCL2.0 features is from a year ago, which doesn't help.

Sorry, I have to strongly disagree. The problem with any APU so far, even Iris Pro, is that the performance just is not good enough. Price is only part of it. The problem is that so much better performance is still available for not that much more money. An 860k is 74.00 on New Egg, and a 260x is around 100.00. So call it 175.00 for about twice the performance of Kaveri, and on top of that, no need to buy expensive ram.

Now if Kaveri is 175.00 like they tried to charge out of the gate, it is a complete no brainer to go for the discrete system. Even now, the 7850k is still 130.00. Who in their right mind is not going to spend 50 dollars or less (10% of even a very budget 500.00 system) for twice the performance? It just makes my head spin that anyone tries to portray that as a good compromise. Even if one hates intel with an absolute passion and refuses to use their prodects, AMD itself offers a hugely better solution. And please dont start that argument that I am trying to say everyone should have a hex core intel and quad titanXs. Nothing could be further from the truth. We are talking about the difference between playable and not playable at 1080p for a quite a number of games, at least at any kind of decent framerate.
 

ShintaiDK

Lifer
Apr 22, 2012
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And the 250X with GDDR5 for 70$.

This is another AMD issue in a nutshell. Those that actually buy APUs are the ones that is most likely to replace another AMD product as we can see in the marketshares. So while they may sell one more of x, they sell one less of y.

Again highlighting the epic issues of being a discrete graphics company trying to sell CPUs with IGPs.
 

NTMBK

Lifer
Nov 14, 2011
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Sorry, I have to strongly disagree. The problem with any APU so far, even Iris Pro, is that the performance just is not good enough. Price is only part of it. The problem is that so much better performance is still available for not that much more money. An 860k is 74.00 on New Egg, and a 260x is around 100.00. So call it 175.00 for about twice the performance of Kaveri, and on top of that, no need to buy expensive ram.

Now if Kaveri is 175.00 like they tried to charge out of the gate, it is a complete no brainer to go for the discrete system. Even now, the 7850k is still 130.00. Who in their right mind is not going to spend 50 dollars or less (10% of even a very budget 500.00 system) for twice the performance? It just makes my head spin that anyone tries to portray that as a good compromise. Even if one hates intel with an absolute passion and refuses to use their prodects, AMD itself offers a hugely better solution. And please dont start that argument that I am trying to say everyone should have a hex core intel and quad titanXs. Nothing could be further from the truth. We are talking about the difference between playable and not playable at 1080p for a quite a number of games, at least at any kind of decent framerate.

Eh, I disagree. I built my sister a Llano based system to game on, and it lasted her pretty well- she happily played her games on it for several years. I got her an upgrade to a 750ti this Christmas to help with all the new PS4 level games, but for anything last gen a Llano was good enough. Mass Effect, Assassin's Creed, it all ran decently. And Kaveri and Iris Pro are significantly better than Llano.
 

Shehriazad

Senior member
Nov 3, 2014
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How is Kaveri not strong enough (for it's price).


It easily plays Dota 2, LoL, Warframe, TF2, CS:Go and the like maxed out. And guess what...those are like...the most played games on the gawd darn planet. Again...terrible Marketing + being priced just a few dollar too high initially ruined most of it imho.
 
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mrmt

Diamond Member
Aug 18, 2012
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How is Kaveri not strong enough (for it's price).


It easily plays Dota 2, LoL, Warframe, TF2, CS:Go and the like maxed out. And guess what...those are like...the most played games on the gawd darn planet. Again...terrible Marketing + being priced just a few dollar too high initially ruined most of it imho.

Kaveri is a 250mm^2 die, it is more expensive than most Intel chips to manufacture both because of the bigger die size and of the lower yields. That it has to be priced lower than 120mm^2 Intel chips should give you an idea on how conceptually flawed this product is, and how constrained AMD is regarding to pricing their products. AMD APU + CMT is a real failure on the CPU consumer market.
 
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Fjodor2001

Diamond Member
Feb 6, 2010
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Kaveri is a 250mm^2 die, it is more expensive than most Intel chips to manufacture both because of the bigger die size and of the lower yields. That it has to be priced lower than 120mm^2 Intel chips should give you an idea on how conceptually flawed this product is, and how constrained AMD is regarding to pricing their products. AMD APU + CMT is a real failure on the CPU consumer market.

So you're comparing die areas on 28 vs 14 nm? Does not seem fair.
 

mrmt

Diamond Member
Aug 18, 2012
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So you're comparing die areas on 28 vs 14 nm? Does not seem fair.

Not at all. Intel kept the 2C die size close floating between 110 and 130 since Sandy Bridge, with the notable exception of the 2C GT3 parts.
 
Aug 11, 2008
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How is Kaveri not strong enough (for it's price).


It easily plays Dota 2, LoL, Warframe, TF2, CS:Go and the like maxed out. And guess what...those are like...the most played games on the gawd darn planet. Again...terrible Marketing + being priced just a few dollar too high initially ruined most of it imho.

I stated my position and stand by it. It still seems like a very bad value compromise to me to not double the performance for the price of one game. The point is really not whether an APU can play certain games, but whether or not something *much* better is available for a very small cost, and it clearly is. I just dont buy this "oh, I am going to get into PC gaming, but 50.00 more for double the performance is going to send me to the poorhouse." But each to his own I suppose. If someone wants to severely limit the utility of their system which will last several years, for 50 measly dollars, they certainly are free to. All you have to do is look at APU sales and see that most people seem to agree with me however. I think APUs without high bandwidth memory are just an unsatisfactory solution, and charging 20 or 30 dollars less would not change that. And actually Kaveri is cheap now, and have sales taken off??
 

Fjodor2001

Diamond Member
Feb 6, 2010
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Not at all. Intel kept the 2C die size close floating between 110 and 130 since Sandy Bridge, with the notable exception of the 2C GT3 parts.

Yeah, but you we're comparing against AMD's latest APU (Kaveri). So then you also need to compare against the latest Intel CPU.

And 200 mm^2 (28nm) vs 100 mm^2 (14 nm) is not a fair comparison. You cannot say the 200 mm^2 die is more expensive than the 100 mm^2 just because the area is bigger. Because the price per mm^2 is much higher on 14 nm than 28 nm.
 

ShintaiDK

Lifer
Apr 22, 2012
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Yeah, but you we're comparing against AMD's latest APU (Kaveri). So then you also need to compare against the latest Intel CPU.

And 200 mm^2 (28nm) vs 100 mm^2 (14 nm) is not a fair comparison. You cannot say the 200 mm^2 die is more expensive than the 100 mm^2 just because the area is bigger. Because the price per mm^2 is much higher on 14 nm than 28 nm.

The 100mm2 is still cheaper for Intel than the 200mm2 is for AMD.
 

mrmt

Diamond Member
Aug 18, 2012
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And 200 mm^2 (28nm) vs 100 mm^2 (14 nm) is not a fair comparison. You cannot say the 200 mm^2 die is more expensive than the 100 mm^2 just because the area is bigger. Because the price per mm^2 is much higher ion 14 nm.

I'm not willing to be fair with AMD, I'm more interested in comparing the business strategies, and it seems that there isn't much in terms of success in AMD business strategy. The comparison I made still stands for Intel 32nm vs GLF 32nm, and for GLF 28nm vs Intel 22nm. Intel 14nm just make the comparison a lot more ruinous for AMD.
 

jeff_rigby

Member
Nov 22, 2009
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Betting the future of AMD on cable companies moving rapidly seems like a bad idea. Have you looked at a cable box recently?

http://forum.blu-ray.com/showthread.php?t=263787

2015 PDFs sent to the FCC by Sony for DSTAC (Downloadable DRM for CE platforms) have a PS3 as a Vidipath client and in the second PDF, a PS3 labeled PS4.

For the PS3 to be a Vidipath client will require a massive firmware update to include the features and Playready DRM required. With such an upgrade adding very popular features, it makes the PS3 more valuable. I've known this would happen since 2012 and is a major part of the reason I think there would be a PS3 hardware revision to support low power IPTV and game streaming.

Microsoft providing software Xbox 360 BC for XB1 kills one point in 2013 rumors supporting a refreshed Xbox 360 mini that would game stream to XB1 and Windows 10 PCs. The leaks for windows 8.1 with crash reporting for Xbox 360 was work on BC emulation not the Xbox 360 mini.

I still think refreshed Xbox 360 and PS3 might be coming but only because I believe media and game streaming in the home are going to be really big => Vidipath, Playready ND, Downloadable security DRM for Cable TV, 4K blu-ray with Digital bridge, Skype - ooVoo, IoT, ATSC 2.0 => 1080P and S3D and Browser for XTV.

4K blu-ray players are going to have all the features of a PS4 (above, after October) except game playing and will eventually sell for about $199 (no GDDR5 or APU). A refreshed PS3 with the same features and PS3 game playing could sell for $249. Is that viable? Consider Nvidia's Shield is $199 without hard disk or catalog of games.

You either have a game console as a STB or PC connected to a TV if you believe the browser is going to need the power only a game console or PC can provide. All the other media features and Skype don't need more than what is seen in a tablet. Why so many ARM game consoles being released this year and next year, why do they all have near Xbox 360 performance?
 

mrmt

Diamond Member
Aug 18, 2012
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4K blu-ray players are going to have all the features of a PS4 (above, after October) except game playing and will eventually sell for about $199 (no GDDR5 or APU). A refreshed PS3 with the same features and PS3 game playing could sell for $249.

Come on jeff, think harder. If half of what you are writing were true why isn't AMD management touting is as the next big opportunity and doubling down their bet on embedded, but instead they are saying that they need to open up new markets far different from embedded?
 

Fjodor2001

Diamond Member
Feb 6, 2010
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The 100mm2 is still cheaper for Intel than the 200mm2 is for AMD.

You should also factor in the R&D cost and all investments in process tech that Intel has made in 14 nm. They need to get ROI on that too.

And anyway, what are you suggesting AMD should create a chip with less transistors, and thus less performance? That would be a much worse idea. Because it would not be competitive at all - they already have a hard time competing with Intel on CPU performance. So better to make a larger APU, and at least sell some chips but at a lower margin.
 

ShintaiDK

Lifer
Apr 22, 2012
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You should also factor in the R&D cost and all investments in process tech that Intel has made in 14 nm. They need to get ROI on that too.

And anyway, what are you suggesting AMD should create a chip with less transistors, and thus less performance? That would be a much worse idea. Because it would not be competitive at all - they already have a hard time competing with Intel on CPU performance. So better to make a larger APU, and at least sell some chips but at a lower margin.

Yes and volume/revenue is different. Sitting on ~98% of the x86 market and ~2/3rds of all MPU revenue in the world gives some benefits.

If AMD didnt sign the suicidal WSA with GloFo, then I doubt the current chips would be over 200m2 and it would have been priced lower.

Attempting to get 173$ was a complete joke. But again they also tried 800$ for a spaceheater.

And doesnt Kaveri have a throttle issue.
http://forums.anandtech.com/showthread.php?t=2372896

Not exactly a balanced chip to begin with. 3Ghz with "heavy" gaming.

It quite obvious from AMDs complete sales disaster with their APUs that people are not interesting in paying a premium for a power hungry anemic CPU with marginally better GPU. The entire business plan failed and you are still trying to say its not a bad idea?

Its 6 days to the Q2 results. Its not going to be pretty for the PC division, or rather whats left of it.
 
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mrmt

Diamond Member
Aug 18, 2012
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You should also factor in the R&D cost and all investments in process tech that Intel has made in 14 nm. They need to get ROI on that too.

And so does AMD regarding GLF 28nm. Outsourcing the foundry doesn't make the issue of having returns on the manufacturing node vanish, just transfers it to someone else.
 

Fjodor2001

Diamond Member
Feb 6, 2010
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Ah, here we go again. The usual AMD doom and gloom rant, coupled with some armchair CEO advice.

Given your past posting record I'm not sure how much faith to put in that advice. Seems like if anything you want AMD to go bankrupt as quickly as possible, so Intel can get its monopoly that you long for.
 
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