AMD Confirms, Zen On Track For Q4 2016 Availability On High-End Desktops

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positivedoppler

Golden Member
Apr 30, 2012
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Because from a business POV they are very interesting. I can't recall of many companies displaying that levels of incompetence for such a long timespan and still surviving, as if the management team is too incompetent to break the company for good, despite trying so hard.

It would be nice if we had a dedicated Intel and AMD business thread. While I don't dispute or agree to any of your claims, I can understand how people get annoyed by the chaos that follows when every AMD cpu thread gets steered towards 1.) AMD's failed business practice and 2.) Intel's superior IPC.
 
Mar 10, 2006
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Fixed it for you.
Curiously the drama queens don't complain when people criticize Intel for their less than stellar mobile chips, process delays, iGPUs, etc.

It's true. What I find so funny is that Intel has been delivering most enthusiasts on this forum great hardware year-after-year and, despite the basically complete lack of competition from AMD, has actually given people more value for their $ with each generation.

Yet, AMD is the "good guy" in their eyes while Intel is the "bad guy"
 

Azuma Hazuki

Golden Member
Jun 18, 2012
1,532
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Have you forgotten what Intel did to distort the market? And, for all we know, what they're still doing? I really have to wonder what the landscape would look like if AMD hadn't been damaged this way.

Which is not to discount the corrupt SOBs who gutted the company from the inside of course, nor the overvaluation of the ATI merger. It's amazing the company is still going after that, especially with the WSA agreement.
 
Mar 10, 2006
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Have you forgotten what Intel did to distort the market? And, for all we know, what they're still doing? I really have to wonder what the landscape would look like if AMD hadn't been damaged this way.

AMD put a gun into their mouths and pulled the trigger with the purchase of ATI, just the start of a series of very poor management decisions.

When AMD had product people wanted to buy, they were running at full capacity and sold every chip they could make.
 

jhu

Lifer
Oct 10, 1999
11,918
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AMD put a gun into their mouths and pulled the trigger with the purchase of ATI, just the start of a series of very poor management decisions.

When AMD had product people wanted to buy, they were running at full capacity and sold every chip they could make.

I would argue the start was back when they were trying to milk 65nm for all it's worth and did nothing to counter the threat of Pentium M (surely AMD didn't think Intel would really stick with Pentium 4 when Pentium M was so much more superior?).
 

Dresdenboy

Golden Member
Jul 28, 2003
1,730
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citavia.blog.de
AMD put a gun into their mouths and pulled the trigger with the purchase of ATI, just the start of a series of very poor management decisions.

When AMD had product people wanted to buy, they were running at full capacity and sold every chip they could make.
The ATI engineers were much more familiar with synthesized designs, porting designs, making complex ASICs, using foundries like TSMC. This is some value which goes beyond using some IP, which could probably have been licensed.
 

raghu78

Diamond Member
Aug 23, 2012
4,093
1,475
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It's true. What I find so funny is that Intel has been delivering most enthusiasts on this forum great hardware year-after-year and, despite the basically complete lack of competition from AMD, has actually given people more value for their $ with each generation.

Yet, AMD is the "good guy" in their eyes while Intel is the "bad guy"

thats debatable. The core i7 quad cores have been at the same USD 300 - 350 price point for well over 6 years. The die sizes have kept shrinking from the 45nm generation at 263 sq mm (core i7 860) to 122 sq mm (6700k) in the 14nm generation.

http://www.anandtech.com/show/2839

http://www.anandtech.com/show/9582/intel-skylake-mobile-desktop-launch-architecture-analysis

In the same time Intel margins have been increasing all along. We all know AMD's failure to compete is the reason for Intel to prosper unchallenged. But there is no way you can say Intel is providing more value to the consumer than in the past. If we had good competition from AMD we would be seeing 6C/12T CPUs at USD 300, 8C/16T CPUs at USD 500. With Zen we hope we see a return to competition as to benefit us - the consumers.

Right now anybody who trusts AMD statements is naive given that they have a terrible history of execution stretching for 8+ years in the CPU department. The GPU department too has failed over the last 18 months. So many debacles and mismanagement has left even the most ardent AMD lovers disappointed and frustrated. Their revenues,losses and market share reflects the true state of their products and business. Its a pretty pathetic situation.

AMD needs to win back customer confidence based on impressive products which are well received by the industry and consumers. Thats easier said than done. I still think there is hope for AMD. But Polaris and Zen will determine if thats the case or not. If they fail with these 2 architectures its the end of the road for AMD.
 
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ShintaiDK

Lifer
Apr 22, 2012
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I would argue the start was back when they were trying to milk 65nm for all it's worth and did nothing to counter the threat of Pentium M (surely AMD didn't think Intel would really stick with Pentium 4 when Pentium M was so much more superior?).

AMD only dreamed of servers (And still do). Forgot all about mobile.
 

raghu78

Diamond Member
Aug 23, 2012
4,093
1,475
136
AMD only dreamed of servers (And still do). Forgot all about mobile.

AMD needs a competitive CPU architecture which can scale from mobile to to desktop to server like Intel's big cores do. AMD cannot thrive without a 20% market share in servers and a 25% share in mobile and desktop. Zen is an earnest effort to compete. Lets see if AMD are able to compete.
 

AMDisTheBEST

Senior member
Dec 17, 2015
682
90
61
Zen will destroy skylake. 40% IPC improvement over the excavator already allows it to surpass skylake. By the time zen rolls along, only Intel's kabylake will be left to challenge the top tier zen. After that, it will be cannon lake vs the zen+. Can't wait for a repeat of the glorious Athlon days.
 
Mar 10, 2006
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Zen will destroy skylake. 40% IPC improvement over the excavator already allows it to surpass skylake. By the time zen rolls along, only Intel's kabylake will be left to challenge the top tier zen. After that, it will be cannon lake vs the zen+. Can't wait for a repeat of the glorious Athlon days.

LOL!
 
Mar 10, 2006
11,715
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AMD needs a competitive CPU architecture which can scale from mobile to to desktop to server like Intel's big cores do. AMD cannot thrive without a 20% market share in servers and a 25% share in mobile and desktop. Zen is an earnest effort to compete. Lets see if AMD are able to compete.

20% market share in servers is a pipe dream.
 

TheELF

Diamond Member
Dec 22, 2012
3,993
744
126
In the same time Intel margins have been increasing all along. We all know AMD's failure to compete is the reason for Intel to prosper unchallenged. But there is no way you can say Intel is providing more value to the consumer than in the past. If we had good competition from AMD we would be seeing 6C/12T CPUs at USD 300, 8C/16T CPUs at USD 500. With Zen we hope we see a return to competition as to benefit us - the consumers.

Exactly,everybody remembers when AMD brought out phenomx6 and intel countered with their own 6cores...oh wait,no no but when AMD brought out their 8core FX intel did counter with their own...wait no what?
But finally when AMD brought out their APUs with very strong (entry) level gaming graphics intel countered...

No still Intel keeps doing what they think is right,improving their designs with each generation instead of jumping from one thing to another in desperate hope of something finally "sticking" .

Any skylake CPU gives you much more than any simmilar sandy bridge CPU so more value at the same price.
 
Aug 11, 2008
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thats debatable. The core i7 quad cores have been at the same USD 300 - 350 price point for well over 6 years. The die sizes have kept shrinking from the 45nm generation at 263 sq mm (core i7 860) to 122 sq mm (6700k) in the 14nm generation.

http://www.anandtech.com/show/2839

http://www.anandtech.com/show/9582/intel-skylake-mobile-desktop-launch-architecture-analysis

In the same time Intel margins have been increasing all along. We all know AMD's failure to compete is the reason for Intel to prosper unchallenged. But there is no way you can say Intel is providing more value to the consumer than in the past. If we had good competition from AMD we would be seeing 6C/12T CPUs at USD 300, 8C/16T CPUs at USD 500. With Zen we hope we see a return to competition as to benefit us - the consumers.

Right now anybody who trusts AMD statements is naive given that they have a terrible history of execution stretching for 8+ years in the CPU department. The GPU department too has failed over the last 18 months. So many debacles and mismanagement has left even the most ardent AMD lovers disappointed and frustrated. Their revenues,losses and market share reflects the true state of their products and business. Its a pretty pathetic situation.

AMD needs to win back customer confidence based on impressive products which are well received by the industry and consumers. Thats easier said than done. I still think there is hope for AMD. But Polaris and Zen will determine if thats the case or not. If they fail with these 2 architectures its the end of the road for AMD.

I would agree that intel could offer more value than they currently are, for one thing, by offering a mainstream hex core. However, they *are* offering more value than previously. The chips are faster (although marginally so), and the prices are the same, so in inflation adjusted dollars they are cheaper. So they are offering more value, but probably not as much more as they could.
 

USER8000

Golden Member
Jun 23, 2012
1,542
780
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So a $150 quad core is a massive chip for an unrealistic price (Intel sells quads for a few bucks more FYI). Yet AMD cant even sell a $130 8 core right now.

You keep repeating the same thing, ok you disagree. I'm still waiting to hear your scenario on how they can sell chips that perform like 4-5 year old Intel chips, cause this is mine.

You really don't get it at all,so I want to know how they can sell a salvaged 8C/16T chip meant for servers at Core i3 level pricing??

Let me see - a few years of R and D,move to a new process,yeah - they can sell at Core i3 level pricing(not).

They might as well not bother selling any Zen chips to "enthusiasts".

They will be making lower margins than with an FX8350 which is only this price since its over three years old.


Let me see,if AMD does achieve IB/Haswell level IPC - yes they can sell it for more than an FX8350 or a Core i3. Maybe not for you,but lets see:
1.)Lower power consumption than an FX8350
2.)Newer modern chipsets
3.)Upgrade path to an APU or higher end chip all on one platform especially if 8C/16T is on one platform. Thats not happening on socket 1151 anytime soon.
4.)Newer extension support
5.)Massively better single threaded performance than an FX8350
6.)Better multi-threaded performance than an FX8350
8.)Single threaded performance not massively lower than a Core i3
7.)Better multi- threaded performance than a Core i3
8.)Then gap between Core i3 ST performance probably being the least for years,going back to the Core i3 530 and Phenom II X4.
9.)Probably a different type of SMT implementation to what Intel has done. AMD got good scaling(using weak cores) with its CMT-like implementation and it wouldn't surprise if they aim for decent scaling with their own implementation of SMT too.

But I expect zero of that appeals to you.

You seem to be over excited about single threaded performance,I suspect, when the IPC difference between Ivy Bridge and Skylake,is like what 15% to 20% at most between Ivy Bridge and Skylake over three generations for single core tasks??

Or 10% to 15% over Haswell.

But AMD who might have a chip which obliterates a Core i3 in anything multi-threaded including next generation games,and will be not be massively behind in single threaded performance should be selling for Core i3 level pricing.

You see if you said not more than Core i5 pricing,I might agree with you - Core i3 pricing. Just LOL.

You just put up some ridiculous price-point and what you don't even seem to understand,is that those cheap Intel Core i5 chips can barely hit the multi-threaded performance of a Core i7 3770 or Core i7 4770 anyway due to their low clockspeeds ,or even don't have superior single threaded performance to a lower end Core i3.


Right,so using your distorted logic,Intel should be selling the Core i5 6400 for like Core i3 pricing,since Intel has had FASTER chips for years.

Wait a second,they cost more than a Core i3.

Oh wait,no then....

So,basically you are contradicting your own viewpoint.

Please don't answer since I don't agree on any of the points you have made.

So we can agree to disagree and leave it at that.
 
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jhu

Lifer
Oct 10, 1999
11,918
9
81
I would agree that intel could offer more value than they currently are, for one thing, by offering a mainstream hex core. However, they *are* offering more value than previously. The chips are faster (although marginally so), and the prices are the same, so in inflation adjusted dollars they are cheaper. So they are offering more value, but probably not as much more as they could.

Even in nominal pricing terms, a Core i7 5960X system is cheaper than my dad's original IBM PC.
 

mrmt

Diamond Member
Aug 18, 2012
3,974
0
76
The ATI engineers were much more familiar with synthesized designs, porting designs, making complex ASICs, using foundries like TSMC. This is some value which goes beyond using some IP, which could probably have been licensed.

Nobody disputes that there was value in a transaction with ATI. That AMD had to take on a lot of debt and cash out ATI shareholders with a sizable premium is what is debatable.
 

fourdegrees11

Senior member
Mar 9, 2009
441
1
81
You really don't get it at all,so I want to know how they can sell a salvaged 8C/16T chip meant for servers at Core i3 level pricing??

Let me see - a few years of R and D,move to a new process,yeah - they can sell at Core i3 level pricing(not).

They might as well not bother selling any Zen chips to "enthusiasts".

Let me see,if AMD does achieve IB/Haswell level IPC - yes they can sell it for more than an FX8350 or a Core i3. Maybe not for you,but lets see:
1.)Lower power consumption than an FX8350
2.)Newer modern chipsets
3.)Upgrade path to an APU or higher end chip all on one platform especially if 8C/16T is on one platform. Thats not happening on socket 1151 anytime soon.
4.)Newer extension support
5.)Massively better single threaded performance than an FX8350
6.)Better multi-threaded performance than an FX8350
8.)Single threaded performance not massively lower than a Core i3
7.)Better multi- threaded performance than a Core i3
8.)Then gap between Core i3 ST performance probably being the least for years,going back to the Core i3 530 and Phenom II X4.
9.)Probably a different type of SMT implementation to what Intel has done. AMD got good scaling(using weak cores) with its CMT-like implementation and it wouldn't surprise if they aim for decent scaling with their own implementation of SMT too.

You see to be over excited about single threaded performance when the IPC difference between Ivy Bridge and Skylake,is like what 15% to 20% at most between Ivy Bridge and Skylake over three generations for single core tasks??

Or 10% to 15% over Haswell.

But AMD who might have a chip which obliterates a Core i3 in anything multi-threaded including next generation games,and will be not be massively behind in single threaded performance should be selling for Core i3 level pricing.

You just put up some ridiculous price-point and what you don't even seem to understand,is that those cheap Intel Core i5 chips can barely hit the multi-threaded performance of a Core i7 3770 or Core i7 4770 anyway due to their low clockspeeds ,or even don't have superior single threaded performance to a lower end Core i3.


Right,so using your distorted logic,Intel should be selling the Core i5 6400 for like Core i3 pricing,since Intel has had FASTER chips for years.

Wait a second,they cost more than a Core i3.

Oh wait,no then....

So,basically you are contradicting your own viewpoint.

Please don't answer since I don't agree on any of the points you have made.

So we can agree to disagree and leave it at that.


Lol so now an i3 sells for $350? Which is what I suggested the 8c/16t chip should sell for. No wonder you're having so much trouble with this. Points 1-9, irrelevant when it comes to stealing back market share if the pricing isnt right. All that matters is that AMD needs to have a chip that can outperform Intel in every price bracket. 15% slower (if we are being generous) for a similar price gives me what reason to buy exactly? Come on now man...
 

AtenRa

Lifer
Feb 2, 2009
14,003
3,361
136
Anyone care to guess how much more shrinking they will get going from 28nm HDL to 14nm LPP ??? im guessing another 25-35% size reduction ??

That would make a Quad Core ZEN + 1024 SP iGPU close to 200mm2.
But take out the DDR-3 memory controller (im expecting ZEN APUs to only have DDR-4) and a smaller iGPU of 768 or 896 SPs and the die could be close to 160mm2.

With HBM2 they could have the same performance of XBone on a laptop at 35-45W TDP.

Now tell me Apple wouldnt want that APU for iOS OSX with Metal.
 
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ShintaiDK

Lifer
Apr 22, 2012
20,378
145
106
Now tell me Apple wouldnt want that APU for iOS with Metal.

Apple dont want an APU for IOS. A10 will have a custom GPU from the looks of it. And I dont see any for OSX either.

You are already way into dream land again.
 

ShintaiDK

Lifer
Apr 22, 2012
20,378
145
106
Apple gives a rats rear end about graphics performance. They only care about compute performance. And Intel can give them that in IGP, plus much better CPU and much better performance/watt.

Your HBM memory also add 15-30W.
 

VR Enthusiast

Member
Jul 5, 2015
133
1
0
It's true. What I find so funny is that Intel has been delivering most enthusiasts on this forum great hardware year-after-year and, despite the basically complete lack of competition from AMD, has actually given people more value for their $ with each generation.

So why do so many - myself included - steadfastly refuse to upgrade from our 2500K's. :\
 

USER8000

Golden Member
Jun 23, 2012
1,542
780
136
Lol so now an i3 sells for $350? Which is what I suggested the 8c/16t chip should sell for. No wonder you're having so much trouble with this. Points 1-9, irrelevant when it comes to stealing back market share if the pricing isnt right. All that matters is that AMD needs to have a chip that can outperform Intel in every price bracket. 15% slower (if we are being generous) for a similar price gives me what reason to buy exactly? Come on now man...

Dude,the 4C/8T is going to be the same huge chip as the 8C/16T(unless they do an MCM) - how the heck are they going to make margins on such a chip??

What happens to the 4C/4T chips with faulty SMT?? Pentium level pricing??

Unless AMD,is making two dies,I suspect its going to be one large chip if they have 8C/16T versions and will be on a "cutting edge" node for an independent fab - I doubt it's going to be cheaper than something like 28NM.

I expect an 8C/16T Zen chip to similar in size(or maybe larger) than a 14NM Broadwell E chip.

Even selling a 4C/8T salvaged chip at Core i5 prices,will still mean Intel gets away with making more per sale.

The main issue is AMD has been selling massive chips for years,and even when they are competitive its been at the cost of a bigger chip.

The problem is you are so worried about about one metric,ie,single threaded performance, that you don't seem to get a 4C/8T Zen is not going to be 15% slower overall,unless all you do is run a Cinebench R11.5 single thread benchmarks all day.

If that was the case,using your logic a Core i7 3770 or Core i7 4770 would be slower in every metric and every game than a Core i3 6300. Older Intel 4C/8T against newer Intel 2C/4T.

The problem is unless you really want to cherry pick situations,its not going to.

Also,Zen will be the third chip AMD has produced since Piledriver- that's three generations of cumulative IPC improvements. Even in single threaded scores,an FX8350 is nowhere near SB,and probably not even K10 level.

The FX8350 is an ancient chip which should have been replaced years ago,and AMD is only stringing it along probably due to prior commitments.

What company would be selling a quad core with HT for the same price as a Core i3 dual core and 15%(or even 20%) slower in some benchmarks and the Core i3 being utterly wiped out in others?

I have had Core i3,Core i5,Core i7 and Xeon E3 chips myself. Done builds for others. The Core i3 chips are OK up to a degree but I would always have a lower clocked Core i5 over them,let alone a Core i7.

The Core i5 6400 is slower than a Core i3 6300 in most single threaded benchmarks. Again a similar scenario to what you propose with Zen.

Most of the lower end Core i5 chips have had lower single threaded performance than a Core i3 and are at a performance level more expensive chips had before.

In the end all those Core i5 chips were more expensive more than a Core i3,so should Intel have just priced them at a Core i3 price??

The same does apply to AMD.

Even with the Athlon,Athlon XP and Athlon 64,AMD didn't price their chips too cheaply either.

When the Phenom II X6 was released,it closely tracked Core i5 prices for most of its lifespan. The Core i3 chips were bracketed by smallish die Athlon II X4 and more costly Phenom II X4 chips. The margins were not as good as Intel then,but they were better than now IIRC.

However,the IPC difference was nowhere as big as it was now,and even the power consumption to,up to a degree too. There were chips like the 95W Phenom II X6 1055T which were no worse in power consumption to the Core i5 equivalents IIRC!!

Compare that to now - the FX8350 has vastly worse single thread IPC,an ancient platform with mostly ATX boards(only one mATX board available after a few years),high power consumption and lacks support for some of the more modern extensions,and it was released over three years ago!

Most of us,realistically expect a return to the days of the Phenom II X6 with Zen and the same kind of pricing. If they can't sell a 4C/8T Zen for a similar price to a 4C Intel chip with no HT,they might as well not bother!!

Like I said we need to agree to disagree,as we could argue for quite a while in this way.
 
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