Yeah - it's definitely not a 980 Ti killer - but it does give it a run for its money in certain games/settings. I think it's a bit of a stretch to say that its real competition is the 980 though. It's performance (at least right now) falls between the 980 and the 980 Ti. You sort of wonder if AMD should have priced is accordingly at $549 (like the 290X) or $599. But sometimes pricing can say a lot - and I don't think AMD wanted to go the "value" route.
I guess it's going to come down as always to what games you're playing and what you yourself value. The 980 Ti definitely seems like the more "balanced" card with 6GB of VRAM and I think it will probably age more gracefully. But having a quiet built in watercooler on the Fury is a nice bonus at its price point.
I think what will truly make or break this product lineup are the R9 nano and the fury (non-X). I'm hoping that taking into consideration the performance of the R9 Fury X, that the Fury (non-X) isn't a cut down chip but full Fiji with a reduced clock speed at most and at a competitive price. That will probably be where AMD competes on price/performance. If the R9 Nano is coming out on August, I'm guessing by then we might already see prices on the R9 390/390X slide down and the Nano could be priced accordingly around $400 (which would probably be the true 980 competition that HardOCP mentioned).
I guess it's going to come down as always to what games you're playing and what you yourself value. The 980 Ti definitely seems like the more "balanced" card with 6GB of VRAM and I think it will probably age more gracefully. But having a quiet built in watercooler on the Fury is a nice bonus at its price point.
I think what will truly make or break this product lineup are the R9 nano and the fury (non-X). I'm hoping that taking into consideration the performance of the R9 Fury X, that the Fury (non-X) isn't a cut down chip but full Fiji with a reduced clock speed at most and at a competitive price. That will probably be where AMD competes on price/performance. If the R9 Nano is coming out on August, I'm guessing by then we might already see prices on the R9 390/390X slide down and the Nano could be priced accordingly around $400 (which would probably be the true 980 competition that HardOCP mentioned).