They are releasing mid-range parts at 120-130W, so of course they are artificially limiting performance. What's wrong with a mid-range card that pushes 180-190W of performance? Sorry, this is 28nm process. I expect higher performance for mid-range and lower power consumption. Based on those specs, it looks like they put way more emphasis on power consumption for this generation.
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HD6850 has a 127W TDP. So the current generation mid range card from AMD fits into that 120-130W market you just said. Judging from the specs, the next generation mid-range HD 7850, at the 120-130W power envelope, will be about 40% faster.
I don't follow why you expect higher performance and lower power consumption. You throw too many variables into play because "higher" and "lower" don't account for "how much" higher or lower. The fact is, at the same power consumption levels, you are getting higher performance, in the mid range, by what looks like the count of 40%. If you want more performance at lower power consumption, you aren't going to get as high of performance as you would at the same power consumption. There's really just no way around that, unless they do something magical. Just look at recent history and compare cards.
4850->5850: Big performance jump, but a small power jump.
4850->5750: Small performance jump, lower power.
4670->5750: Big performance jump, more power.
Do you see the correlation? You can't exactly have your cake and eat it too. Well, it's really more like you can't have your cake, ice cream, and candy bars. Because you can get more performance at lower power. You just can't get extra more cake at lower power. But extra more cake at the same power is to be expected. Now for extra, extra more cake you will need more power.
I also don't see why you expect the mid range cards to push 180-190W. The 5000 and 6000 cards did not do that. Even the GTX 460 and 560 don't do that. Hell the previous gen high end card, HD 4890, was rated at 190W.
My personal opinion is that delivering cards with similar performance at lower power envelope is not the direction I want on the desktop. If they can't deliver higher performance at lower power envelope, I am perfectly fine with 250W high-end GPUs that offer 75-100% more performance. I would much rather have that than a card with 40-50% more performance at 190W. Desktop = highest performance possible, power consumption secondary. If Kepler is a 250W part and brings 75-100% more performance over GTX580, it would be far more attractive -- we are talking high-end here.
Highest performance possible? POSSIBLE? That is a loaded statement. Because what you're asking for has far more variables than just power and performance. Time for development and price also come into play.