[AMD] K12 will be on 28nm

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Abwx

Lifer
Apr 2, 2011
11,172
3,868
136
Ouch, man, Ouch.


And your probably the person in this forum - i'd value most serious in terms of "predicting microprocessor future".

I geuss if you see it like this - this is why we'll see more and more bloomberg\similar mainstream business sites now beginning to pick up doom and gloom articles.

I wouldnt pay attention to thoses wild speculations, for the time AMD has some good products in the mobile department and Intel 14nm is of no threat in its current iteration since it s less efficient than their previous node by a sizeable margin, besides it s not even sure that Devinder Kumar was talking of K12 as being 28nm, obviously they are talking of Hierofalcon/Seattle and then the journalist cut him in his speach to ask about K12, to wich Kumar answer and then the intervoewer just say "28nm", the answer that came after is not precise, it could be either about the previously discussed Seattle or about K12 but in its current form this interview is not an aknowledgment.
 
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ShintaiDK

Lifer
Apr 22, 2012
20,378
145
106
I dont beliewe there is any company the size of 10k, with so much highly qualified and educated personal as eg AMD, that would not have a professional CFO - or any of the others top positions, - and down the ranks.

You do know AMD is even sued by its own investors for breaking simple rules with the salery package for the new CEO? Its amatuerish at the CEO/Board level.
 

exar333

Diamond Member
Feb 7, 2004
8,518
8
91
What is that for a strawman?
I dont beliewe there is any company the size of 10k, with so much highly qualified and educated personal as eg AMD, that would not have a professional CFO - or any of the others top positions, - and down the ranks.
The people at that level is perhaps eg. greedy or agressive - but they are never, ever amateurs at their job.
Its naive to think otherwise, and its only a showcase of own incompetence calling them for amateurs.
As for Kumar, ofcource he should have frased it differently, but give it a rest. The man does - and for one of the first time in years - the nessesary to motivate the relationship to the rest of the organization. That is proactive management.
Whining and crying for something (the wsa), you cant do anything about, is just bad management - and he does what should actually have been done 3 years ago - something to motivate and develop the relationship. No matter how bad GF process was or is, or how bad AMD BD design was. Thats irrelevant.
Thats professional management what he does - in a situation when its most difficult. For Mubadala AMD only exist as a mean to develop GF - as it was here it was thought, the huge potential was. Kumar doesnt concentrate on that - he concentrate on the relationsship to GF.
Talking business opportunities under those circumstances instead of crying of bad weather - Thats professional management imo. And thats the management we all want.

That's exactly the problem.

GF = parasite
AMD = host

GF and Mubadala will essentially suck the life from AMD and then move on, destroying a great company along the way. AMD 'invited the devil in' (so to speak) when they took a TON of cash from Mubadala to stay solvent. AMD put this on themselves.

As IDC stated, AMD is moving from relevance to something else. Bankrupt or not, they will fade away from what we know. Its almost more scary to become a shell of yourself rather than just flame-out guns-blazing. AMD is going quietly into the night.

Regardless, I will always have my T-bird, AXP and A64 memories, even if they (AMD) are gone
 

mrmt

Diamond Member
Aug 18, 2012
3,974
0
76
The people at that level is perhaps eg. greedy or agressive - but they are never, ever amateurs at their job.

I think you give too much credits to certain BoDs. Stupidity is always a factor in corporate life, and we can see that in 1k, 10k or 100k companies, sometimes even all the way up in the corporate ladder. If you don't factor in stupidity, how would you classify Windows 8, Zune, Bulldozer, WSA, Itanium, Deepwater Horizon, among others? I could tell some first-hand experiences about stupidity at high levels but since it wouldn't have anything to do with CPUs I'll refrain to do so.

And yes, I think it's amateurish, incompetent from *any* executive to spend time in front of investors and analysts reading the CV of your new CEO, or tap dancing around issues all the audience knows that are relevant, or talking about how high percent your new business reached in your revenue mix without mentioning that the old businesses are imploding... you get the picture.

One of the jobs of a C-level executive is to sell the company to investors and other market actors. People must finish a conversation with those guys assured that they know what they are doing and they are on the top of the revelant issues. They must trust the company more than before talking with the exec. Did the analysts and investors get more confidence in AMD knowing that they won't be in the bleeding edge regarding foundry node? Were they informed of AMD plans on how to mitigate this handicap? Did the investors were reassured by Kumar spoonfeeding CV information that anyone could get on Forbes for free? Did you, the royal you, become more inclined to invest in AMD after listening to Kumar?

I think the answer for every single one of these question is a ressounding "no", and that's the crux of the problem: Kumar isn't giving anything reassuring, he does not appear in charge of the situation. If the BoD can't even appear in charge of these issues, let alone be on top of these issues, what the hell are they doing there?
 
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AtenRa

Lifer
Feb 2, 2009
14,003
3,361
136
SoFIA is a cheap smartphone chip with an integrated modem. Last I checked, AMD wasn't in the mobile market.

I know very well what SoFIA is, i was only making a point of entry/value and low cost market for 28nm at 2015-16.
Like Intel will use 28nm SoFIA for low cost mobile markets in 2014-2015, AMD may use 28nm K12/ZEN for the entry/value low cost AiO/tablet etc market.
 

Enigmoid

Platinum Member
Sep 27, 2012
2,907
31
91
I wouldnt pay attention to thoses wild speculations, for the time AMD has some good products in the mobile department and Intel 14nm is of no threat in its current iteration since it s less efficient than their previous node by a sizeable margin, besides it s not even sure that Devinder Kumar was talking of K12 as being 28nm, obviously they are talking of Hierofalcon/Seattle and then the journalist cut him in his speach to ask about K12, to wich Kumar answer and then the intervoewer just say "28nm", the answer that came after is not precise, it could be either about the previously discussed Seattle or about K12 but in its current form this interview is not an aknowledgment.

I can't take you seriously when you spout this type of BS.
 

Abwx

Lifer
Apr 2, 2011
11,172
3,868
136
I can't take you seriously when you spout this type of BS.

You should be more cautious before branding BS something just because it doesnt please your eventual preferences, i m not talking out of the wild, their current process is mediocre and they clearly stated that it will be modded.
 

Enigmoid

Platinum Member
Sep 27, 2012
2,907
31
91
You should be more cautious before branding BS something just because it doesnt please your eventual preferences, i m not talking out of the wild, their current process is mediocre and they clearly stated that it will be modded.

mediocre 14 nm != substantially worse than 22 nm

14 nm is having problems but Intel has never stated that its electrical characteristics are worse than 22nm.
 

jdubs03

Senior member
Oct 1, 2013
377
0
76
You should be more cautious before branding BS something just because it doesnt please your eventual preferences, i m not talking out of the wild, their current process is mediocre and they clearly stated that it will be modded.

Their process might be slow to release but that doesn't mean that it would be less efficient, if anything the pursuit for efficiency is what is causing Intel their current headache.
 

Fjodor2001

Diamond Member
Feb 6, 2010
3,938
408
126
28, not yeah, I think it will be 28 nanometer

So K12 will be on 28nm and there isn't a single mention to Zen in the last two conferences. It seems that K12 and Zen are indeed low cost, scope constrained projects that won't have any relevance at all on the consumer and server market.

ed: link included

Conclusions:

K12: Possibly 28 nm, possibly something else. He is not confirming nor denying.

Zen: Does not mention it at all. So it could be 28 nn, 16 nm TSMC, 14 nm Samsung/GF, or something else.

Likely K12 will be optimized for perf/cost, suitable for servers. If 28 nm can provide better perf/cost than 20/16/14 nm, then why not go for that?
 

mrmt

Diamond Member
Aug 18, 2012
3,974
0
76
Conclusions:

K12: Possibly 28 nm, possibly something else. He is not confirming nor denying.

Zen: Does not mention it at all. So it could be 28 nn, 16 nm TSMC, 14 nm Samsung/GF, or something else.

Likely K12 will be optimized for perf/cost, suitable for servers. If 28 nm can provide better perf/cost than 20/16/14 nm, then why not go for that?
Because Servers cpus aren't optimized for costs.
 

exar333

Diamond Member
Feb 7, 2004
8,518
8
91
You should be more cautious before branding BS something just because it doesnt please your eventual preferences, i m not talking out of the wild, their current process is mediocre and they clearly stated that it will be modded.

You are just talking out of your a$$. Please post a link to support your claim.

The best review of the Core M I can find looks pretty good actually. 8% more battery life, with a 22% smaller battery! You are getting ~80% of the performance with only 1/3 the TDP. That looks pretty promising. If 'mature' 14nm is coming, then Broadwell looks pretty awesome. Efficiency looks great, especially considering the first released version is the most efficient one!

How high clocks will go and all that is still up in the air. We should know more when we see some official Core M reviews and/or more products released.

http://www.pcper.com/reviews/Processors/Intel-Core-M-5Y70-Review-and-Performance-Testing-Broadwell-Y
 

exar333

Diamond Member
Feb 7, 2004
8,518
8
91
Because Servers cpus aren't optimized for costs.

This.

Opteron ruled the roost for years on perf/watt when it faced Netburst Intels. When Conroe hit, the Opteron started to slip to perf/cost and we know what happened to the market share then. Its not pretty.

This is not a viable angle IMHO.
 

Abwx

Lifer
Apr 2, 2011
11,172
3,868
136
mediocre 14 nm != substantially worse than 22 nm

14 nm is having problems but Intel has never stated that its electrical characteristics are worse than 22nm.

They never stated it but that doesnt mean that these are better than at 22nm, if the few infos published are accurate then this process has mediocre perf/watt, dont know if it s really the process or the CPU design but since Intel stated that the next iteration is due to process changes we can confidently assume that it s the manufacturing side/process that is at fault.
 

Fjodor2001

Diamond Member
Feb 6, 2010
3,938
408
126
This.

Opteron ruled the roost for years on perf/watt when it faced Netburst Intels. When Conroe hit, the Opteron started to slip to perf/cost and we know what happened to the market share then. Its not pretty.

This is not a viable angle IMHO.

K12 is ARM. It'll be optimized for perf/watt too.
 

exar333

Diamond Member
Feb 7, 2004
8,518
8
91
They never stated it but that doesnt mean that these are better than at 22nm, if the few infos published are accurate then this process has mediocre perf/watt, dont know if it s really the process or the CPU design but since Intel stated that the next iteration is due to process changes we can confidently assume that it s the manufacturing side/process that is at fault.

Once again, please post your source?
 

exar333

Diamond Member
Feb 7, 2004
8,518
8
91
K12 is ARM. It'll be optimized for perf/watt too.

The fact that it is ARM does not mean it is more or less efficient for a specific workload.

Edit: And add to the fact it will be competing with other ARM options on better nodes and x86 on better nodes.
 

Abwx

Lifer
Apr 2, 2011
11,172
3,868
136
You are just talking out of your a$$. Please post a link to support your claim.

The best review of the Core M I can find looks pretty good actually. 8% more battery life, with a 22% smaller battery! You are getting ~80% of the performance with only 1/3 the TDP. That looks pretty promising. If 'mature' 14nm is coming, then Broadwell looks pretty awesome. Efficiency looks great, especially considering the first released version is the most efficient one!

How high clocks will go and all that is still up in the air. We should know more when we see some official Core M reviews and/or more products released.

http://www.pcper.com/reviews/Processors/Intel-Core-M-5Y70-Review-and-Performance-Testing-Broadwell-Y

Is talking out of his A$$ whoever doesnt even read the article he linked..


The Core M 5Y70 was able to run at nearly 3 watts less power throughout our Wi-Fi battery testing; that's a difference of 33%. And while we know that not all of that is directly related to the Broadwell architecture, Intel has been making tweaks to the entire Core M platform from the beginning, targeting this exact result.
And 15% lower perfs translate inherently by 33% less power, really a miracle that chip, it follow the electric laws, actualy that what it cost to have 15% more perfs, 30% higher TDP..
 
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Exophase

Diamond Member
Apr 19, 2012
4,439
9
81
K12: Possibly 28 nm, possibly something else. He is not confirming nor denying.

"I think it will be on 28 nanometer" is not a neutral answer. The only thing it suggests is that he's not confident about it, which is odd. Or that it's not even final, but if they don't have a node picked for a part ~1.5 years out they've got even bigger problems than being stuck on 28nm.
 

Fjodor2001

Diamond Member
Feb 6, 2010
3,938
408
126
"I think it will be on 28 nanometer" is not a neutral answer. The only thing it suggests is that he's not confident about it, which is odd. Or that it's not even final, but if they don't have a node picked for a part ~1.5 years out they've got even bigger problems than being stuck on 28nm.

I agree some clarification is suitable. I'm not really sure what to make of his answer actually, and that's not good.

Seems to be a trend among top semiconductor bosses these days. Brian Krzanich at Intel has also made some very vague and confusing statements to be honest, which are hard to draw conclusions from.
 

mrmt

Diamond Member
Aug 18, 2012
3,974
0
76
"I think it will be on 28 nanometer" is not a neutral answer. The only thing it suggests is that he's not confident about it, which is odd. Or that it's not even final, but if they don't have a node picked for a part ~1.5 years out they've got even bigger problems than being stuck on 28nm.

Kumar is not a good orator, his discourse is way above confused (albeit I never saw him give wrong information in any of AMD's Q&A). If you check the transcript you'll see that he spoke "I think" 21 times.
 

pw257008

Senior member
Jan 11, 2014
288
0
0
this comment, much like BK's "back to school, well yeah maybe I mean probably I mean maybe" comment, seems to say a lot of nothing.
 
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