AMD marketing Steamroller before Vishera launch. Thoughts?

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MLSCrow

Member
Aug 31, 2012
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0
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So any time a company announces products that are a year out, it means their near-release products suck? Nice logic there.

I didn't say that it means anything. I just said that I personally think it sucks. Why draw attention to something that sucks? AMD made that mistake once already. I wish people would stop attacking me, I'm asking for other people to give their thoughts on what they think about it, not to criticize me for what I think about it. Constructive comments, please. LOL. People, it's funny what you can do to get them to react. =P
 
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tincart

Senior member
Apr 15, 2010
630
1
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I haven't seen any "marketing" for Steamroller yet. I've seen the slides they presented at the Hot Chips conference, where semiconductor companies appear to talk about their future products. That's not marketing.

I have not seen any advertisements about Steamroller. I don't even know what the chips will actually be called, nor do I know about potential prices. Where's the marketing?
 

MLSCrow

Member
Aug 31, 2012
59
0
61
I haven't seen any "marketing" for Steamroller yet. I've seen the slides they presented at the Hot Chips conference, where semiconductor companies appear to talk about their future products. That's not marketing.

I have not seen any advertisements about Steamroller. I don't even know what the chips will actually be called, nor do I know about potential prices. Where's the marketing?

What they did at Hot Chips is the definition of marketing. Are you serious? Or are you just adding to the troll thread? I shoulda figured.
 

Subyman

Moderator <br> VC&G Forum
Mar 18, 2005
7,876
32
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I didn't say that it means anything. I just said that I personally think it sucks. Why draw attention to something that sucks? AMD made that mistake once already. I wish people would stop attacking me, I'm asking for other people to give their thoughts on what they think about it, not to criticize me for what I think about it. Constructive comments, please. LOL. People, it's funny what you can do to get them to react. =P

Please read your OP:

Does this mean that Vishera sucks? I think so, but what do you think?

With a title of:

AMD marketing Steamroller before Vishera launch. Thoughts?

The only reasoning you gave for your stance of Vishera "sucking" is AMD talking about Steamroller recently. There was no discussion on your part other than that single line in the OP. Why are surprised you aren't getting intelligent discussion?

No one is trolling you, you simply didn't start a strong thread with your own discussion.

As for your question. NO, I don't think AMD talking about Streamroller before Vishera means anything at all about the quality of Vishera. That was your question.
 
Aug 11, 2008
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Please read your OP:



With a title of:



The only reasoning you gave for your stance of Vishera "sucking" is AMD talking about Steamroller recently. There was no discussion on your part other than that single line in the OP. Why are surprised you aren't getting intelligent discussion?

No one is trolling you, you simply didn't start a strong thread with your own discussion.

As for your question. NO, I don't think AMD talking about Streamroller before Vishera means anything at all about the quality of Vishera. That was your question.

I agree, seems kind of like just a speculative thread in general. After the Bulldozer fiasco I dont put any stock in any marketing/projections from AMD. I am not saying that their products will not be improved, I am just saying I would wait for objective benchmarks from a trusted source.
 

CTho9305

Elite Member
Jul 26, 2000
9,214
1
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Has anyone ever looked back at past Hot Chips and ISSCC talks to see presentation->launch delays from less-currently-contentious chips? Seems like it'd be an easy way to figure out whether this is just par for the course (and nobody here has noticed before), or really something new.
 

MLSCrow

Member
Aug 31, 2012
59
0
61
The only reasoning you gave for your stance of Vishera "sucking" is AMD talking about Steamroller recently. There was no discussion on your part other than that single line in the OP. Why are surprised you aren't getting intelligent discussion?

No one is trolling you, you simply didn't start a strong thread with your own discussion.

As for your question. NO, I don't think AMD talking about Streamroller before Vishera means anything at all about the quality of Vishera. That was your question.

I admit that half of the reason for the creation of this thread was troll/bait inspired and so, of course trolling will ensue in such a thread, however, the other reason was truly because I did want to have a separate discussion about Vishera and what the information that AMD released at Hot Chips "might" mean about it, I wasn't asking for anyone to critique my personal view, but I know it comes with the territory, and you're right, without providing further detail in my OP, I can't expect the direction to go exactly where I want it to. :\ Learning and moving on.

In any case, the Trinity Price Leak thread got me thinking about Vishera prices, and since we got the Trinity leaks, I suppose it's rather safe to speculate (I might be wrong), that we can deduce from current Llano vs Bulldozer pricing what Vishera pricing might be like, and according to the numbers, it does indeed seem like we can expect to see the mighty (mighty disappointing?) FX8350 to be released at around the ~$200 price point.

Normally I'd say this is good news for AM3+ motherboard owners, but who am I kidding? The only people it will truly be "good" news for are people that absolutely need 8 cores and don't have the money to pay for anything more than just a CPU. Personally, I build my systems for gaming and I've been struggling with where to go from my current 955BE. I was originally going to go 2500K, but then the idea of delidding 3570K grabbed me instead.

However, considering that I support competition in the market (so long as it's reasonable to do so), I've ended up developing somewhat of a loyalty to AMD over the years and I'd like to stick with them if they can keep up, but I know that they won't be keeping up with Vishera, it will be Steamroller if anything, at least in terms of gaming.

And that brings me to the Hot Chips Steamroller announcement/marketing and why I think it spells bad news for those who may be anticipating more than what Vishera will probably offer. Perhaps not here on the Anandtech forums, because most people seem rather intelligent here, but maybe a few here and many elsewhere seem to have such high expectations for Vishera, but if you actually read about what updates to the design were made to make Piledriver from Bulldozer, you'd know that it would be rather self-defeating to expect anything great from it, at least in terms of computational performance. It will address power consumption mostly (good, but boring), will raise clocks a tiny bit, but it's not really addressing the IPC problem which existed in the first place. We won't see that till Steamroller and THAT is why I think that AMD is advertising Steamroller instead of Vishera. If Vish was going to address that problem as well, AMD would be pitching Vish the way they're currently pitching Steamroller. That's my opinion of course, and I believe it's fairly logical, but obviously some of you may not agree and so be it. To each, right?

I don't believe that it's strange that AMD is pitching SR now, it's logical, I'm not saying anything against that, but what I am saying is that if Vish was going to be that great, they'd at least take some time, make some effort to pitch it when possible. Hot Chips is one avenue for that to take place. They just went strait to SR. I'm not enlightening most of you with this, I just wanted to hear some opinions. It seems as though AMD has corrected some of the mistakes they made in the past with poor marketing PR decisions and I'm glad for that. Now, it's just a matter of waiting for SR, at least for me.
 
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Idontcare

Elite Member
Oct 10, 1999
21,118
59
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Has anyone ever looked back at past Hot Chips and ISSCC talks to see presentation->launch delays from less-currently-contentious chips? Seems like it'd be an easy way to figure out whether this is just par for the course (and nobody here has noticed before), or really something new.

I have not done what you suggest, but what I remember of it as it was happening in realtime over the years as it related to SUN's CPUs and when SUN would "announce" them at Hot Chips versus the rest of us engineers knowing exactly the sorry and sordid state of affairs of the same chip's timeline in the fab at the time...it seemed rather random to me.

SUN would showcase something at Hot Chips pretty much regardless how well or how poorly things were going down in the fab or in debug/validation.

In fact I'm pretty sure there were a number of CPU's announced by SUN at Hot Chips over the years which themselves (the CPU's) ended up never coming to market because they were eventually cancelled. (Rock being just one example that comes to mind)

Personally I put zero stock/concern into these efforts to read the tea leaves of AMD's Hot Chips announcements on SteamRoller and Jaguar. AMD knows it must execute. My concern rests squarely on the process technology and the fab.

If they (GloFo) can't get 28nm to hit its parametric targets then the most sophisticated and optimized MPU design AMD can muster is going to fall flat once the binning starts. GloFo has 1/4 the resources to throw at 28nm development and optimization versus TSMC (its not nearly as bad as the gap was between AMD and Intel, but 4:1 for TSMC and GloFo is not confidence building).



source
 

MLSCrow

Member
Aug 31, 2012
59
0
61
Personally I put zero stock/concern into these efforts to read the tea leaves of AMD's Hot Chips announcements on SteamRoller and Jaguar. AMD knows it must execute. My concern rests squarely on the process technology and the fab.

If they (GloFo) can't get 28nm to hit its parametric targets then the most sophisticated and optimized MPU design AMD can muster is going to fall flat once the binning starts. GloFo has 1/4 the resources to throw at 28nm development and optimization versus TSMC (its not nearly as bad as the gap was between AMD and Intel, but 4:1 for TSMC and GloFo is not confidence building).

I completely agree. AMD knows they must execute and if GloFo can't get 28nm to hit it's marks, they will be in trouble. It seems that GloFo is rather confident in moving to 28nm though, but that could obviously just be their poker face. I found this article regarding this exact concern, which some may find interesting, though I would take it with a grain. GloFo really seems to be trying hard to sell their 28nm process. They even made a video about it, which is linked at the end of the article. And although 4:1 in favor of TSMC isn't good, 23% gain from the previous year in comparison to TSMC's 15% isn't bad either (though I know that TSMC's 15% = a much higher volume than GloFo's 23%, but still...not bad).

http://www.xbitlabs.com/news/other/display/20120705231600_Globalfoundries_Vows_to_Ramp_28nm_Production_Quickly.html
 
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Idontcare

Elite Member
Oct 10, 1999
21,118
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http://www.socle-tech.com.tw/en/press_56.html
http://www.esilicon.com/press-relea...microprocessor-cluster-for-embedded-platforms
http://www.adapteva.com/news/adapte...-begin-to-sample-64-core-28nm-microprocessor/

It would appear only 28-nm SLP is ready... LPH, HP, SHP tape outs yet to be seen. (Also, eSilicons CEO is part of the Board of Directors which means even more SoC focus...)

I recall that it was maybe around 2yrs ago when TSMC announced they had secured ~90% of all 28nm tapeouts...that announcement was met with much skepticism in the laymen's realm (that would be us) but it appears to have had a kernel of truth.

edit: here's the link and thread that I was thinking about.
 

MLSCrow

Member
Aug 31, 2012
59
0
61
I came across this IBM/SOI Industry Consortium study of Bulk vs SOI with regard to FinFET's, and although this study only seems to address fabrication down to 40-50nm, it suggests, according to slide 11, that once you start getting smaller than 40nm with bulk, it seems to start losing performance vs SOI. I'm curious as to just how small the process will get with Bulk before it simply cannot perform as desired and another process is required. Intel is still using bulk even with it's 22nm process with Ivy Bridge and AMD will be switching back to Bulk with Steamroller (Vishera should be SOI), so obviously it's still viable at that size, but I do remember reading about the world smallest transistor having been created earlier this year which was the size of a single atom, which apparently is .1nm. How they will create the fab process for that beats the hell outta me, but if anyone can figure it out, jump on that patent in a hurry!

If you're interested, IBM SOI vs Bulk Study: http://www.soiconsortium.org/pdf/Comparison%20study%20of%20FinFETs%20-%20SOI%20versus%20Bulk.pdf

-and the world smallest transistor article: http://www.abc.net.au/science/articles/2012/02/20/3434739.htm
 
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Olikan

Platinum Member
Sep 23, 2011
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I came across this IBM/SOI Industry Consortium study of Bulk vs SOI with regard to FinFET's, and although this study only seems to address fabrication down to 40-50nm, it suggests, according to slide 11, that once you start getting smaller than 40nm with bulk, it seems to start losing performance vs SOI. I'm curious as to just how small the process will get with Bulk before it simply cannot perform as desired and another process is required. Intel is still using bulk even with it's 22nm process with Ivy Bridge and AMD will be switching back to Bulk with Steamroller (Vishera should be SOI), so obviously it's still viable at that size, but I do remember reading about the world smallest transistor having been created earlier this year which was the size of a single atom, which apparently is .1nm. How they will create the fab process for that beats the hell outta me, but if anyone can figure it out, jump on that patent in a hurry!

FinFET!

anyway...i thought that the size of an atom was 0.2nm
 

Ajay

Lifer
Jan 8, 2001
16,094
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AMD still bothers making CPUs?

And GPUs for that matter. A bit counter-intuitive from a profitability standpoint, (has been for a while). I wish them success anyway - I just don't know what success will look like AMD.

I really hope GF can pull of it's 28nm SHP node. First, it would bode well for their 22nm node - secondly, I think Steamroller could be low power enough to serve high density datacenters well and make a decent low cost alternative to Intel on the desktop (alternative in that it will finally be 'fast enough' while still not having the best ST performance). But it's all in the details.

I'll say one thing, it's more fun to follow AMD than Intel. Being fairly predictable carries a level of boredom with it - though fortunately Intel is still innovating.
 

NTMBK

Lifer
Nov 14, 2011
10,269
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And GPUs for that matter. A bit counter-intuitive from a profitability standpoint, (has been for a while). I wish them success anyway - I just don't know what success will look like AMD.

How about high performance low power synthesisable processor inside two of the three next consoles, and graphics inside all three?
 
Aug 11, 2008
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How about high performance low power synthesisable processor inside two of the three next consoles, and graphics inside all three?

Lets see if that really happens, if AMD can meet the demand, and how profitable it is.
I really dont see how the console manufacturers can depend on AMDs fab partners to meet the demand.
 

Ajay

Lifer
Jan 8, 2001
16,094
8,106
136
How about high performance low power synthesisable processor inside two of the three next consoles, and graphics inside all three?

If they can turn a good profit on, then yes, that would qualify. Making good profits on consoles has been a problem for component manufacturers as far as I can tell.
 
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Gs dewd

Senior member
Dec 22, 2011
255
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All I have to say is you'll better hope they stay making cpu's and gpu's. I don't think want to be down to one company each making those. They will be able to charge rediculus prices for them because they will have no competition.
 

ShintaiDK

Lifer
Apr 22, 2012
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All I have to say is you'll better hope they stay making cpu's and gpu's. I don't think want to be down to one company each making those. They will be able to charge rediculus prices for them because they will have no competition.

Its been discussed before countless times. You fail to understand the economics behind. In other words, you couldnt be more wrong.

One could even argue that in todays market, having AMD might actually increase the prices. Its all about volume, ROI, fab costs etc.
 
Feb 4, 2009
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Hasn't the current CEO of amd admitted defeat and recently state they are no longer trying for the top tier? Sorry I can't remember the exact wording.
Seems like they'll concentrate on good enough performance at a lower cost.
 

NostaSeronx

Diamond Member
Sep 18, 2011
3,689
1,224
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Hasn't the current CEO of amd admitted defeat and recently state they are no longer trying for the top tier? Sorry I can't remember the exact wording.
Rory Read didn't admit defeat for AMD. What he said was that he was going to differentiate AMD's products from Intel's products. Also, the particular market he was talking about was the mobile one.
The company will also stop trying to take on Intel Corp. (INTC) directly in striving to make faster processors, a strategy that&#8217;s going to produce chips that are needlessly powerful.

&#8220;That era is done,&#8221; Read, 50, said in an interview. &#8220;There&#8217;s enough processing power on every laptop on the planet today.&#8221;

Computing is increasingly moving to the cloud -- data centers that supply services over the Internet -- creating a need for chips that are tuned for displaying video and other media and don&#8217;t need to crunch large amounts of information, Read said. It&#8217;s shifting the competition to a race for chips that contain multiple functions, exactly where phone-chip makers excel, he said.
Delivering Trinity will also help AMD (AMD) prove to suppliers that it&#8217;s becoming more reliable. It won&#8217;t suffer from the supply shortages that held back sales of its predecessor, Read said. In addition, AMD&#8217;s pricing means that computer makers will be able to produce thin and light machines that are cheaper than the Ultrabooks being pushed by Intel, he said.

&#8220;I think we come in and steal the bacon around the whole thin-and-light movement and capture a significant portion of the opportunity there,&#8221; he said.

Read is trying to turn around a company that&#8217;s struggled against its larger rival ever since it was founded a year after Intel in 1969. AMD has reported five annual profits in the last 10 years, with losses dwarfing net (AMD) income over that period.

To change that, Read said he&#8217;s implementing a greater use of statistics and measurements in AMD operations and demanding employees take personal responsibility for mistakes. His strategy of differentiating AMD&#8217;s products from those made by Intel, which has more than 80 percent of the market for PC processors, will fully manifest in 2015, he said.

&#8220;It can be a very different AMD going forward, but we have a long way to go,&#8221; he said. &#8220;There&#8217;s been a passion for innovation but there needs to be a passion for delivery and a passion for the customers.&#8221;
http://www.businessweek.com/news/2012-05-15/amd-ceo-read-says-flexibility-trumps-speed-in-sales-race

Flexibility > Speed
= more sales for AMD.

This isn't aimed at the enthusiast market as the enthusiast market is based on the server chips not the mainstream chips for AMD.
Rory Read said:
From a server standpoint, with the introduction of the Opteron Bulldozer product, we saw a good uptake in the initial launch around the
high-performance compute segment. And there is no doubt that that success is a good foundation and showed our early progress there. We've
communicated before that we need to leverage our Opteron/Bulldozer solution, which is a solid technology, on the key workloads and the key
customer segments where we enjoyed a performance advantage. This is key, and we will continue to build that where we can add modest share
gains quarter on quarter, quarter after quarter.
This is aimed at the enthusiast market.
 
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