- Aug 14, 2000
- 22,709
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I actually think it's a good move from AMD. Not from a consumer standpoint as this is atrocious anti-competitive behavior, but from a business standpoint.
Putting this statement into context, nVidia has employed countless anti-consumer tactics for years (including PhysX lock-out against their own paying customers), yet they continue raking in money. So customers continue to open their wallets for nVidia despite the internet nerd rage.
With regard to AMD's move, these big sites now have no choice but to purchase a Nano or they'll be disadvantaged against other sites that have Nano reviews. Then if they review the card poorly, AMD PR will be vindicated ("see, told you they were biased"). If they don't, that's still a win for AMD as their product is getting good reviews even with their bad behavior, allowing them to behave even more badly next time. In some ways, it's actually a genius move.
Again, this is completely abhorrent from a consumer perspective, but AMD's business and PR tactics thus-far have resulted in a company continually shrinking and bleeding cash into irrelevance. They need to start emulating profitable companies like nVidia/Intel/Apple, companies with a long history of anti-competitive tactics.
Not charging licensing for HBM and freesync is a missed opportunity, and they should've arranged some kind of licensing around Mantle instead of stupidly giving it away.
Ask yourself: does nVidia give away Cuda, hardware PhysX, gsync or SLI certification for free? Would nVidia allow memory technology they invented to be used by anyone for free?
This polar opposite is why nVidia is profitable while AMD is not. You dont make money by giving things away for free.
Putting this statement into context, nVidia has employed countless anti-consumer tactics for years (including PhysX lock-out against their own paying customers), yet they continue raking in money. So customers continue to open their wallets for nVidia despite the internet nerd rage.
With regard to AMD's move, these big sites now have no choice but to purchase a Nano or they'll be disadvantaged against other sites that have Nano reviews. Then if they review the card poorly, AMD PR will be vindicated ("see, told you they were biased"). If they don't, that's still a win for AMD as their product is getting good reviews even with their bad behavior, allowing them to behave even more badly next time. In some ways, it's actually a genius move.
Again, this is completely abhorrent from a consumer perspective, but AMD's business and PR tactics thus-far have resulted in a company continually shrinking and bleeding cash into irrelevance. They need to start emulating profitable companies like nVidia/Intel/Apple, companies with a long history of anti-competitive tactics.
Not charging licensing for HBM and freesync is a missed opportunity, and they should've arranged some kind of licensing around Mantle instead of stupidly giving it away.
Ask yourself: does nVidia give away Cuda, hardware PhysX, gsync or SLI certification for free? Would nVidia allow memory technology they invented to be used by anyone for free?
This polar opposite is why nVidia is profitable while AMD is not. You dont make money by giving things away for free.