I can attest to this as i were ready to buy top-SKU VEGA as soon as it got released, if it had lived up to the expectrations. (~1080ti)
Now i'am waiting for GV102 to get released, eventho i really dislike Nvidia and their shady business practices.
If you're new to the hardware scene i can recommend you took take a look at this video, for a little background story about how Nvidia operate, and reasons for my dislike towards them. And the video only show a small fraction of what they have done over the years. (my first self bought gfx card was a geforce 2mx)
Sadly I feel like i have no other option then GV102, if i want a new high-end graphic card.. 2080 non ti is out of the question as i refuse to pay highend price for a midrange diesize (GV104)