AMD is a rather poorly-run business as compared to its two primary rivals, you know.
Remember that they set the MSRP for the rebadged 390/X line at ~$100 more than the then-prevailing retail price of its predecessor, so why couldn't history repeat itself yet again?
Here's the thing, whatever the motivation behind the pricing of the Hawaii Refreshes, it was competetive with what Nvidia had to offer at the time.
AMD didnt have the money to redesign The chips in that performance segment, and do Fiji and Tonga and Polaris/Vega so they Squeezed what they could out of Hawaii , built Hype and surprised everyone with rebrands , and it worked .
The 390 is often recommended over the 970 nowadays and people are seeing the 390x duke it out with the 980 TI in some DX12 games and taking notice .
You're flat out suggesting that they're going to price their new and improved architecture
(which would be an abject failure if it offered the same perf with the same SP count on a node 2.2 times as dense with rumored higher clocks btw)
in a price segment that it wont be able to compete in at all.
that's what I cant believe. who in their right mind would buy that when the 1070 is $380
and the 1060 will probably offer better perf at a lower price .
I'm sorry nobody is THAT stupid not even the people running AMD.
If polaris 10 performs like a 390 it shouldn't cost more than what a 380X does $235 , $300 would be suicide.