AMD on 58XX supply issues

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BenSkywalker

Diamond Member
Oct 9, 1999
9,140
67
91
That's a fundamental flaw in logical reasoning and economics - this can't happen and if you ran a business like this, it would fail very quickly. If you constantly trump yourself by releasing better and faster parts at lower price, you'll run yourself into the ground. Companies have never done this and never will.

Seriously, no.

http://www.intel.com

There is an example of a company following exactly what I said to the letter. You could say they didn't quite run themselves into the ground. AMD would be another, nVidia another. Technology companies work precisely as I stated, newer faster technology for less then the older slower tech.
 

GaiaHunter

Diamond Member
Jul 13, 2008
3,650
218
106
Seriously, no.

http://www.intel.com

There is an example of a company following exactly what I said to the letter. You could say they didn't quite run themselves into the ground. AMD would be another, nVidia another. Technology companies work precisely as I stated, newer faster technology for less then the older slower tech.

I would say they try to get newer faster technology for around the same price if the products have already achieved a price point the majority of the population can afford.
 

jvroig

Platinum Member
Nov 4, 2009
2,394
1
81
From IDC's Inquirer article link:

"Hemlock," said Baumann, "is targeted at the ultra-enthusiast market. There is a reasonable fringe of users where Hemlock is targeted towards." We can read that as, no matter what we price it, we'll never meet the demand we have for it.

"There will be a demand constraint," enthused Baumann - as if that's a good thing. "We don't actively expect to meet the demand. We do expect to produce more Cypress ASICs and get them into the channel. That's a common question we got asked."
In other words, people will sell their own mothers to grab these, so no matter what AMD does it won't be able to supply the market with enough cards.

I know they are selling out fast, but even within that context, the wordings seem to be a little too optimistic.

Perhaps I can understand the 58xx selling out so fast and with such a strong demand that it could be figuratively described as "selling their own mothers to grab these", but the 5970? Right after saying it's for the ultra-enthusiast market, the take away is that they'll never be able to meet the demand for it anyway no matter how they price it? I didn't think they were exactly flying off the shelves that way.
 

jvroig

Platinum Member
Nov 4, 2009
2,394
1
81
looks like we weren't too far off on our back-of-the-envelope estimations

I had to read and re-read the article to be sure I was not misinterpreting it. 2:1 or 3 : 1 in favor of the 58xx series over the 57xx series? And yet the 58xx are selling out?

If I read that as 2:1 or 3:1 in actual parts, then BenSkywalker is spot on: half or even less than half the parts than their bigger brothers, but not selling out at all.

Perhaps what was meant is the number of wafers allotted for 58xx vs wafers for 57xx? This would make sense if AMD orders 2x or 3x more wafers for the 58xx series than the 57xx series. The 57xx series would yield much more parts per wafer, and it might still result in more parts of the 57xx produced versus the 58xx. IDC, what might a good estimate of the numbers be if this were the case? (2 - 3x more wafers for 5870 vs 5770?)
 

MrK6

Diamond Member
Aug 9, 2004
4,458
4
81
Seriously, no.

http://www.intel.com

There is an example of a company following exactly what I said to the letter. You could say they didn't quite run themselves into the ground. AMD would be another, nVidia another. Technology companies work precisely as I stated, newer faster technology for less then the older slower tech.
How? Where? And re-read your statement and you'll see why you're wrong - that's very simple economics there.

(I want to see if you can figure this out yourself before I explain it.)
 
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BenSkywalker

Diamond Member
Oct 9, 1999
9,140
67
91
How? Where? And re-read your statement and you'll see why you're wrong - that's very simple economics there.

I'm entirely right, those incapable of proper analysis may look to segment replacement in the technology field without looking at performance metrics versus MSRP. They are very different things, the trends I stated hold up in the technology markets, always. If a company fails to hold those trends in line, they go under. AMD and nVidia both overall have very clearly maintained these trends, they simply both are currently offering shockingly bad parts in that equation.

I had to read and re-read the article to be sure I was not misinterpreting it. 2:1 or 3 : 1 in favor of the 58xx series over the 57xx series? And yet the 58xx are selling out?

That is what he is saying, I don't think it should really surprise anyone. The 58xx parts are extremely attractive, the 57xx parts are junk.
 

MrK6

Diamond Member
Aug 9, 2004
4,458
4
81
I'm entirely right, those incapable of proper analysis may look to segment replacement in the technology field without looking at performance metrics versus MSRP. They are very different things, the trends I stated hold up in the technology markets, always. If a company fails to hold those trends in line, they go under. AMD and nVidia both overall have very clearly maintained these trends, they simply both are currently offering shockingly bad parts in that equation.
Where? You still haven't shown a thing.
 

Idontcare

Elite Member
Oct 10, 1999
21,110
59
91
I know they are selling out fast, but even within that context, the wordings seem to be a little too optimistic.

Perhaps I can understand the 58xx selling out so fast and with such a strong demand that it could be figuratively described as "selling their own mothers to grab these", but the 5970? Right after saying it's for the ultra-enthusiast market, the take away is that they'll never be able to meet the demand for it anyway no matter how they price it? I didn't think they were exactly flying off the shelves that way.

Keep in mind he's just saying that for the given supply of 5970's (could be 10, could be 100, could be 1000, whatever the limited supply number was) the demand would be so high that on the supply/demand curve the equilibrium pricepoint would be silly high.

They didn't price the 5970 at that equilibrium pricepoint, clearly as the inventory sold out (demand exceeded supply) within hours of its release.

I had to read and re-read the article to be sure I was not misinterpreting it. 2:1 or 3 : 1 in favor of the 58xx series over the 57xx series? And yet the 58xx are selling out?

If I read that as 2:1 or 3:1 in actual parts, then BenSkywalker is spot on: half or even less than half the parts than their bigger brothers, but not selling out at all.

Perhaps what was meant is the number of wafers allotted for 58xx vs wafers for 57xx? This would make sense if AMD orders 2x or 3x more wafers for the 58xx series than the 57xx series. The 57xx series would yield much more parts per wafer, and it might still result in more parts of the 57xx produced versus the 58xx. IDC, what might a good estimate of the numbers be if this were the case? (2 - 3x more wafers for 5870 vs 5770?)

Yep, you read correctly. The supply of 58xx is 2-3x that of 57xx and yet supply exceeds demand for 57xx and does not exceed demand for 58xx.

Shows you were the upgrade cycle activity is at. Not surprising that people who are budget limited to begin with such that they find themselves shopping for cards in the entry/low-mainstream pricepoints are looking at the performance/$ of 57xx vs the alternatives and are making their decisions from there.

We estimated that AMD gets about 3:1 Juniper chips from a wafer versus cypress. So they'd need to start 3:1 more cypress to juniper wafers in order to have about equal supply of Cypress and Juniper chips. In order to have a 3:1 ratio of Cypress to Juniper chips they'd need their wafer start ratio to be between 6 and 9 cypress wafers to 1 juniper wafer.
 

Janooo

Golden Member
Aug 22, 2005
1,067
13
81
I'm entirely right, those incapable of proper analysis may look to segment replacement in the technology field without looking at performance metrics versus MSRP. They are very different things, the trends I stated hold up in the technology markets, always. If a company fails to hold those trends in line, they go under. AMD and nVidia both overall have very clearly maintained these trends, they simply both are currently offering shockingly bad parts in that equation.



That is what he is saying, I don't think it should really surprise anyone. The 58xx parts are extremely attractive, the 57xx parts are junk.
It's just your opinion and time will tell if you are right.
If they stay on the shelves then their price will go down sooner than later.
What price movement do you expect for the 57xx parts?
 

Dribble

Platinum Member
Aug 9, 2005
2,076
611
136
BSN reported on latest steam survey: http://www.brightsideofnews.com/category/graphics.aspx

50,000 58xx
10,000 57xx
Fairly accurate assuming that most buyers use steam, which tbh is pretty likely as a lot of games require it, and you're not going to buy a flashy new card like that and not play games on it.

Surprising how badly the 57xx is selling especially since it doesn't have the same stock problems as 58xx.
 

v8envy

Platinum Member
Sep 7, 2002
2,720
0
0
Surprising how badly the 57xx is selling especially since it doesn't have the same stock problems as 58xx.

Not surprising in the least. This level of performance (higher, actually) has been available for about a year. And in the past quarter or two, at lower price points. Anyone needing a 4870 or 260 has one, in other words. Everyone else can keep using what they have as well.

It's not an upgrade part. IMO you would only consider a 5770 for a new build. Lower power usage and DX11 are nice features, but not enough to justify an "upgrade" from cards available for 25% cheaper in the last quarter (4870, 260) or even the much older G92 SKUs.
 

Idontcare

Elite Member
Oct 10, 1999
21,110
59
91
Not surprising in the least. This level of performance (higher, actually) has been available for about a year. And in the past quarter or two, at lower price points. Anyone needing a 4870 or 260 has one, in other words. Everyone else can keep using what they have as well.

It's not an upgrade part. IMO you would only consider a 5770 for a new build. Lower power usage and DX11 are nice features, but not enough to justify an "upgrade" from cards available for 25% cheaper in the last quarter (4870, 260) or even the much older G92 SKUs.

Yep. That's not to say absolutely no one bought the HD57xx as an upgrade instead of an HD48xx because of DX11 or power/noise reasons (I'm sure some people did do that) but it does speak to how few in number the people must be who are buying HD57xx based on this argument.

FWIW I would actually fall into that category of the minority were I in need of replacing my current card. I lightly game but I don't like gpu fan noise and I do need multi-displays...so if my current GPU died on me today I'm pretty sure I'd be shopping for an HD57xx.

The pricepoint exceeds my petty-cash threshold so I'm not about to waste too much of my time looking to save $10 or $20 for a card that might compromise my desire for quietness and multi-display. But I do not consider myself to represent a cross-section of the majority of buyers in the HD57xx vs. HD48xx demographic out there right now that are buying these because they can't afford more expensive GPU's but they do game a lot so every fps/$ matters to them.
 

Wreckage

Banned
Jul 1, 2005
5,529
0
0
BSN reported on latest steam survey: http://www.brightsideofnews.com/category/graphics.aspx

50,000 58xx
10,000 57xx
Fairly accurate assuming that most buyers use steam, which tbh is pretty likely as a lot of games require it, and you're not going to buy a flashy new card like that and not play games on it.

Surprising how badly the 57xx is selling especially since it doesn't have the same stock problems as 58xx.

" it looks ATI's strategy as far as 5800 series go worked perfectly: vast majority of all shipped 5800 cards is now on Steam. That million dollar check AMD paid out to Codemasters for DiRT 2 handsomely paid off even before the game came out."

Do the ATI drivers still install steam automagically?
 
Jan 24, 2009
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" it looks ATI's strategy as far as 5800 series go worked perfectly: vast majority of all shipped 5800 cards is now on Steam. That million dollar check AMD paid out to Codemasters for DiRT 2 handsomely paid off even before the game came out."

Do the ATI drivers still install steam automagically?

Automagically, now there's a neat word.

Anyways, no, they do not, and haven't for over a year.
 

Janooo

Golden Member
Aug 22, 2005
1,067
13
81
BSN reported on latest steam survey: http://www.brightsideofnews.com/category/graphics.aspx

50,000 58xx
10,000 57xx
Fairly accurate assuming that most buyers use steam, which tbh is pretty likely as a lot of games require it, and you're not going to buy a flashy new card like that and not play games on it.

Surprising how badly the 57xx is selling especially since it doesn't have the same stock problems as 58xx.

How about availability? How long is 58xx out and how long 57xx?
 

edplayer

Platinum Member
Sep 13, 2002
2,186
0
0
more from fudzilla:


In a chat with the Inq, AMD Product Manager Dave Baumann admitted the outfit was facing serious shortages of all HD 5000 series product, but that it is doing what it can to remedy the situation.

Baumann confirmed that there were some production issues with TSMC and that there was not much AMD could do to improve the situation. AMD can't migrate to another fab, but it hopes production will ramp up over the next few weeks. In fact, Baumann is promising AMD will soon increase shipments by a factor of 10. Don't ask us how.

According to Baumann, AMD is still on track to introduce Redwood and Cedar products in Q1 2010. However, AMD launched the 5800 and 5700 series weeks ahead of real availability, so we're not sure if Cedar and Redwood will face similar supply issues. Hopefully TSMC will resolve all production issues by then.

Basically it seems AMD will struggle to ship enough cards for the holidays. On the other hand, Nvidia isn't facing such issues. It has nothing to ship anyway.



http://www.fudzilla.com/content/view/16566/1/
 

Idontcare

Elite Member
Oct 10, 1999
21,110
59
91
more from fudzilla:

In fact, Baumann is promising AMD will soon increase shipments by a factor of 10.

Holy batman, supply is going to surge 10x!? That is something.

So 57xx had just a half the time of selling in October.
I am sure 58xx will sell better but 5:1 is not a correct ratio.

Performance-wise though if you want 58xx performance what are your choices for the price?

Lots of choices for the price of a 57xx...so why would expect demand for 57xx to be all that much higher?

Regardless, Baumann did say the ratio from their end of it 3:1 and if those 3 parts cypress chips are bought as soon as they hit market (demand outstrips supply) and those 1 parts juniper are exceeding supply (plenty in inventory everywhere) then its not beyond reason to expect the ratio of actual products in customers hands is >3:1 cypress to juniper.

And that is the ratio of what they are selling now (or whenever that Baumann interview was done, this past week), not affected by the early sales of HD58xx.
 

jvroig

Platinum Member
Nov 4, 2009
2,394
1
81
Holy batman, supply is going to surge 10x!? That is something.
How do you suppose that would be possible? A significant increase in TSMC 40nm yield + AMD ordering a ton more wafers? Although, I assume even when the yields were low, AMD must have been ordering as much wafers as possible?
 

ronnn

Diamond Member
May 22, 2003
3,918
0
71
So 57xx had just a half the time of selling in October.
I am sure 58xx will sell better but 5:1 is not a correct ratio.


Also many will buy the 57xx series for the same reason my brother bought a 4770 - to play downloaded video. Really they are aimed at a different market.
 

ronnn

Diamond Member
May 22, 2003
3,918
0
71
How do you suppose that would be possible? A significant increase in TSMC 40nm yield + AMD ordering a ton more wafers? Although, I assume even when the yields were low, AMD must have been ordering as much wafers as possible?

Think maybe they were surprised at not needing another spin and it takes a while to ramp up.
 
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