It's simpler than that. There will always be buyers at every price point. Amd is open to do it to and did with fury nano.... They just dropped the price super far. But people still thought it was worth the price at 650 and even I think fury should be 450 and nano 500 or something I Dont get who in their rihht mind would get fury over nano. Like it's the best deal by far at the high end For amd.Not so amazing really.
What you have known about the pricing structure of graphics cards all happened over the years when NVIDIA had 30-60% market share, and real competition from at least one other company, sometimes more.
This isn't true anymore.
NVIDIA is just doing what companies who have a great advantage in the market and no competition coming for months do- sell for whatever they want.
They could have sold 1080s for $800 and sold them all.
AMD would be doing the same if roles were reversed.
I remember paying $1000 for my FX CPUs (first gen).
Europe prices, business as usual. What we pay in dollars is what they pay in pounds/euros, approximately.RADEON RX 480 8G GDDR5 PCI-E HDMI 3XDP UEFI
£210.99 ex VAT
£253.18 inc VAT
www.pcworldbusiness.co.uk/catalogue/item/P240047P
If we assume the same price gap, we'll be paying $240 for the 8GB 480, but that's a very rough guess. VAT is a (ridiculously high by our standards) tax and completely irrelevant to the sale price. I remember helping a guy in Britain pick out a computer, and the VAT was about 20% on everything. Might as well be saying 1080 FEs cost $750, because they do with taxes, but it's a good red herring, and allows people to say "8GB 480s cost $360", and since that's memorable, it catches on, however untrue.$399 (NA), €399 (Europe), and £349 (UK) given
Europe prices, business as usual. What we pay in dollars is what they pay in pounds/euros, approximately.
PS4 launch prices, for exampleIf we assume the same price gap, we'll be paying $240 for the 8GB 480, but that's a very rough guess. VAT is a (ridiculously high by our standards) tax and completely irrelevant to the sale price. I remember helping a guy in Britain pick out a computer, and the VAT was about 20% on everything. Might as well be saying 1080 FEs cost $750, because they do with taxes, but it's a good red herring, and allows people to say "8GB 480s cost $360", and since that's memorable, it catches on, however untrue.
let me try....
If you ride a bicycle and put it in first gear and it takes you 100 times around with the peddles to get around the block thats lower IPC then say peddling 50 times to get around the same block.
SO if the older gtx980 needed 1000mhz/2500 shaders to get around the block then a gpu like the 1070 would need the same 1000MHz/2500 shaders to get around the same block.
that would be = IPC
Now if the older gtx980 needed only 800mhz/2500 shaders to do the same work as the gtx1070 with 1200mhz/2600 shader, the older gtx980 has better IPC.
If just a more efficient gpu clock cycle.
I tried.
wow that really sucks
something tells me AMD is trying to make the 480 the modern day Celeron 300A
They will both be Polaris based, with Scorpio using GDDR5X (only way to arrive at 320GB/s).
Weren't there two XBOs announced at the E3, the updated XBOne (s) & then Project Scorpio? If so the final specs of the true nexgen© PS can still be manipulated enough to beat the next gen Xbox, probably the same reason why there was no announcement here. Then there's still the possibility of a minor refresh ala PS4.5Yeah it's a flipside situation, PS4 Neo will end up quite a bit slower if the GPU runs at 911 (911!!) clocks, though I doubt it's the final spec. There's no reason not to run it higher given Polaris isn't power hungry.
They will both be Polaris based, with Scorpio using GDDR5X (only way to arrive at 320GB/s). Vega is designed for HBM2 and that's a massive leap upwards in performance and price, beyond console specs.
This also means Polaris is designed to be compatible with both GDDR5/X, and I expect a 380X-type launch later, RX 490, 40 CU enabled, higher clocks, GDDR5X.
https://www.lambda-tek.com/Sapphire-21260-00-20G~sh/B3292129
RX 480 8GB listed online, at 195 pounds so it's actually about right.
Right, and this applies to Polaris 11 as well.
So the RX 460 is very likely to be a cut Polaris 11 (1024/1280 SP), $99. ~50W gaming load.
It better be faster than 750Ti and it better be 4gb.But it will probably only be 2gb with 4gb being around $120-130.
Yeah it's a flipside situation, PS4 Neo will end up quite a bit slower if the GPU runs at 911 (911!!) clocks, though I doubt it's the final spec. There's no reason not to run it higher given Polaris isn't power hungry.
They will both be Polaris based, with Scorpio using GDDR5X (only way to arrive at 320GB/s). Vega is designed for HBM2 and that's a massive leap upwards in performance and price, beyond console specs.
This also means Polaris is designed to be compatible with both GDDR5/X, and I expect a 380X-type launch later, RX 490, 40 CU enabled, higher clocks, GDDR5X.
So you remember Microsoft's claims about the xbox one having >200GB/s memory bandwidth right? It's entirely possible polaris supports G5X but I wouldn't infer anything from what is almost certainly marketing nonsense.
If that's true, and it runs anywhere near 1.2GHz, it'll have same performance at the same flops as the 390X.
So where's the new architecture?
Also the lower 470 and 460 cards aren't being said they are VR capable. At least with the 1070 and 1080 they do better in VR. 390X is VR capable too. So did they just put out a 390X with lower production cost and new prices?
If that's true, and it runs anywhere near 1.2GHz, it'll have same performance at the same flops as the 390X.
So where's the new architecture?
Also the lower 470 and 460 cards aren't being said they are VR capable. At least with the 1070 and 1080 they do better in VR. 390X is VR capable too. So did they just put out a 390X with lower production cost and new prices?