4870 beat the original gtx 260 and was priced 300$ at launch,150 lower to 450$ gtx260,also it came close to(85-90%) gtx 280 which was 650$ at 4870's launch. Yeah,it forced subsequent price cuts and later new cards like gtx260 core 216 and 4870 1GB also came into the play making it all more interesting.
Rx 480 8GB is coming at 230$ but whether it will have similar impact on Nvidia's pricing would depend of how much performance it can offer relatively.
Yes I know that the 260 and 280 launched at $450 and $650, but they had price drops almost immediately after the launch of the 4850 and 4870 (to $300 and $500 respectively) and several retailers and AIB partners even offered refunds for the difference. So the original launch prices for the 260 and the 280 aren't terribly relevant IMHO.
Now as I said, if the 1070 and the 1080 undergoes similar price drops after the launch of RX 480, then the proper comparison would of course be RX 480 to the 1080 and not the 1070. But I kinda doubt that this is going to happen.
I agree thats on the small side. But i was 100% sure it wouldnt hit 1500 on 150w. Wouldnt you agree? I would be happy about 1400 on 150w, so its more or less as expected for me.
The reason is its a low cost desktop card. They will raise voltage to have higher yields. A result of going for the low cost via the raised voltage is there is higher tdp. Thats how i expect it.
You are damn limited by the single 6 pin unless a bios hack can bypass it and the vrm are actually build for more than 150w.
No matter what the 1500 capable cards is surely AIB 6+8 and always have been. No free lunch.
Given AMD's historical OC ability, I would say that somewhere in the 15-20% range would have been what one might expect (the reference 7870 overclocked by about 20% and the reference 290X by about 15%). That would put the RX 480 at 1450-1500 MHz or about 150 MHz higher than what is being reported.
The 6 pin connector may very well be what is holding back the card, with the GPU itself capable of more. I guess we'll find out soon enough.
It is worth noting that the original 1500 MHz rumor said this:
I am told that all 6+8 pin Rx 480's are said to get this 1500mhz mark with software
So the rumor was never talking about the reference model.
Honestly this would also go some way to explain AMDs claims of covering the entire segment from $100 to $300. Personally I always though that having a reference version at $200 and the AIB versions covering the rest of the gap up to $300 was very unusual (I can't think of any card that ever had aftermarket versions priced 50% higher than the reference version, with the exception of water cooled versions), which is why I thought the (now debunked) theory of Polaris 10 actually having 40 CUs was plausible as that would leave enough headroom to reach the $300 price point. However if the reference 480 is power limited by it's 6-pin connector, thus leaving AIB partners plenty of headroom for significantly overclocked aftermarket versions (significant as in 20% or so, i.e. 1500 MHz), then that would make sense as this would also leave enough performance headroom on the table to reach the $300 price point.