AMD Polaris Thread: Radeon RX 480, RX 470 & RX 460 launching June 29th

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Headfoot

Diamond Member
Feb 28, 2008
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AMD's prices are a result of nVidia's announced AIB price. A GTX1070 will be so much better that there wasnt any room left for AMD for a product over $250.

Provide a source or this is your speculation.

All logic would indicate this is an absolutely ludicrous theory. 1) Product planning for an ASIC starts 3-5 years in advance of launch. 2) Your theory assumes product planners at AMD had no target market, no target price, no target cost, no target margin, until ~6 months ago when nVidias prices were available.

What's more likely: your theory is wishful thinking, or AMD didn't have a target market or price in mind when they decided to start designing at ~200mm2 die 3+ years ago.

Yeah you're probably right though, the AMD planners just threw darts at a board to decide die size and price 3 years ago and now they're scrambling because a billion dollar multinational corporation doesn't think about target markets before designing products.
 

JDG1980

Golden Member
Jul 18, 2013
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I posted earlier about the Powercolor Devil 480 and mistook it for a possible Devil 13 Dual card. This seems like the single GPU Devil card, which is Powercolor's top end card. So by July 11th, we should have at least one of the highest end Polaris AIB cards.

http://fudzilla.com/news/graphics/40983-powercolor-teases-new-radeon-rx-480-devil-graphics-card

The Devil 7870 and R9 270X cards each sold for a $40 premium over the reference MSRP. That means we should probably expect a price point around $269 for the Devil RX 480 (assuming it's going to be the 8GB model).
 
Aug 11, 2008
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I wish they'd give us that info but I also don't care that much. With the 1070, Nvidia advertised a $379 price point, then everything at launch was $449. The 480 4GB was announced at $199 and it seems like the most we'll see is $10, maybe $20 over that (and obviously more for the 8GB). I'm fine with that for a launch premium. The AIB cards might have some better coolers, higher clocks, etc., but at least they aren't pulling the rug out from under us wrt pricing.

Everybody seems to be blaming nVidia for the inflated 1070/1080 prices, but is it not the retailers that are jacking up the prices? Havent heard anyone criticizing them.
 

IllogicalGlory

Senior member
Mar 8, 2013
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According to NVIDIA, you should sell a 1070 for $450. We should be thankful that they're even undercutting that, but really it's the fault of the people who buy them.
 

exodude

Junior Member
Jun 9, 2015
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Is there any news with regard to the mobile variants of Polaris and their release date?

I'm really looking forward to how competitive AMD will be in the mobile market. They haven't really told us anything about a potential Polaris 10 mobile part.
 

agfkfhahddhdn

Senior member
Dec 14, 2003
318
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Everybody seems to be blaming nVidia for the inflated 1070/1080 prices, but is it not the retailers that are jacking up the prices? Havent heard anyone criticizing them.

Maybe, but isn't it then Nvidia's fault for launching with such little stock that retailers were able to gouge the shit out of consumers? Or for deciding to price their reference models $70 higher than the announced lowest MSRP?
 

Kenmitch

Diamond Member
Oct 10, 1999
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At least I got the 29th off. Looking forward to reviews. Might buy a couple if reviews are favourable.
 

lukart

Member
Oct 27, 2014
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The Devil 7870 and R9 270X cards each sold for a $40 premium over the reference MSRP. That means we should probably expect a price point around $269 for the Devil RX 480 (assuming it's going to be the 8GB model).


I wonder if they make a Devil13, dual card, if the performance is the same as 390~ will mean that it won't beat 1070 in crossfire by much if at all...

Maybe its not that good idea. What do you guys recon?
 

sze5003

Lifer
Aug 18, 2012
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At least I got the 29th off. Looking forward to reviews. Might buy a couple if reviews are favourable.
I may work from home that day for the same reason. Just want to browse some reviews without people around me during lunch and if it's all good I'm going to try and snag one.
 

krumme

Diamond Member
Oct 9, 2009
5,956
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I wonder if they make a Devil13, dual card, if the performance is the same as 390~ will mean that it won't beat 1070 in crossfire by much if at all...

Maybe its not that good idea. What do you guys recon?
I recon in 2 years with all the new clean sheet dx12 games around and dx11 games excluded a single devil 480 at 1500 will be as fast if not faster than a 1070 especially for vr. Perhaps more like a year. We will see with bf1 if there is a early change.
 

Mopetar

Diamond Member
Jan 31, 2011
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Everybody seems to be blaming nVidia for the inflated 1070/1080 prices, but is it not the retailers that are jacking up the prices? Havent heard anyone criticizing them.

If Nvidia didn't have FE pricing then there would be some grumbling, but most of it directed at the people who were reselling cards on eBay with marked up rates.

Nvidia knew they weren't going to have good quantity and that gouging would happen anyway so they essentially "set" the markup with the FE pricing. A few of the third party manufacturers are even selling below the FE price and consumers will expect some added cost from them because the cooling is better quality.

The only way Nvidia would look good is if they held off launching until they had enough inventory to keep the channel supplied at MSRP rates. It's not a problem though as the only people who will pay at this level either don't care what it costs because they have the kind of money where they'd have paid even more or are Nvidia loyalists that will somehow convince themselves that the increased pricing was really a good thing.
 

Mopetar

Diamond Member
Jan 31, 2011
8,004
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I wonder if they make a Devil13, dual card, if the performance is the same as 390~ will mean that it won't beat 1070 in crossfire by much if at all...

Maybe its not that good idea. What do you guys recon?

AMD showed off one benchmark (granted it's AotS) where CF 480's beat a 1080. No guarantee that's indicative of all games (likely not given how broken CF has been for most new releases lately) but it's probably a safe bet that a dual 480 card would beat the 1070 so long as drivers were up to snuff.
 

boozzer

Golden Member
Jan 12, 2012
1,549
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we went from leaks, speculation, rumors, more leaks, to prices, margins, the reason for those prices, how amd must be bleeding to offer 480 at 200$. and finally, defending 1070 prices in a 480 thread. that is some expert level thread derailment.
 

Yakk

Golden Member
May 28, 2016
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It's not a problem though as the only people who will pay at this level either don't care what it costs because they have the kind of money where they'd have paid even more or are Nvidia loyalists that will somehow convince themselves that the increased pricing was really a good thing.

Of coarse paying extra for nvidia gear is good! Plenty of people vaunting nvidia's profitability, that does not happen by itself! We all have to pay, oftentimes dearly, to play. The more we, as consumers pay, the better it is for nvidia's future.
 

Maverick177

Senior member
Mar 11, 2016
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Shivansps

Diamond Member
Sep 11, 2013
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A 7870 is as fast as a 680 today.
https://www.techpowerup.com/reviews/NVIDIA/GeForce_GTX_1070/24.html
With a far better perf / watt
https://www.techpowerup.com/reviews/NVIDIA/GeForce_GTX_1070/25.html
Go think about it. Its actually shocking.

This one should be a sticky imho because a lot of people have a -very- short term memory.

It is, but keep in mind HD7870 is still sold today, and as such it still gets improvements via drivers as a first line card, the GTX680 is 3 generations old by now, drivers improvements are long gone.

So its a good thing and a bad thing at the same time, because we where stuck at HD7870 midrange/mainstream perf for +4 years now...

Ill not bet that this trend will continue, i think we gona know where 300 series cards are in 1-2 years from now, after they are moved to legacy... AMD did some awfull things in the past to users, like removing OpenCL support to HD4XXX first, them later on to HD5XXX in the key moment of Bitcoin era, so dont think for a second that they are not cappable of screw you over, actually i was one of those afected by the OpenCL BS back in the day, and belive me, i do remember it.
 
Last edited:
Aug 11, 2008
10,451
642
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If Nvidia didn't have FE pricing then there would be some grumbling, but most of it directed at the people who were reselling cards on eBay with marked up rates.

Nvidia knew they weren't going to have good quantity and that gouging would happen anyway so they essentially "set" the markup with the FE pricing. A few of the third party manufacturers are even selling below the FE price and consumers will expect some added cost from them because the cooling is better quality.

The only way Nvidia would look good is if they held off launching until they had enough inventory to keep the channel supplied at MSRP rates. It's not a problem though as the only people who will pay at this level either don't care what it costs because they have the kind of money where they'd have paid even more or are Nvidia loyalists that will somehow convince themselves that the increased pricing was really a good thing.

Exactly. I have said this before, but I dont really see why everybody is so upset about the nVidia launch. Gives those who dont care about price earlier access to the cards, and everyone else is certainly free to wait until prices drop to MSRP.

Actually, I wish AMD would just launch the damn 480 so we could get some real benchmarks and stop the endless speculation.
 

krumme

Diamond Member
Oct 9, 2009
5,956
1,595
136
It is, but keep in mind HD7870 is still sold today, and as such it still gets improvements via drivers as a first line card, the GTX680 is 3 generations old by now, drivers improvements are long gone.

So its a good thing and a bad thing at the same time, because we where stuck at HD7870 midrange/mainstream perf for +4 years now...

Ill not bet that this trend will continue, i think we gona know where 300 series cards are in 1-2 years from now as soon they are moved to legacy... AMD did some awfull things in the past to users, like removing OpenCL support to HD4XXX first, them later on to HD5XXX in the key moment of Bitcoin era.
The trend will not only continue it will accelerate.
Gcn is a far more modern arch. It is used by the consoles.

The reason it will continue can be seen in sheer facts about performance also for Maxwell generation vs gcn 1. Go look how eg 970 performs now vs 1.5 years ago relative to 7970. Put on some dx12 games and what happens? It gets ugly.

Pascall is a Maxwell arch with facelift but its mostly lipstick (fine preemption granularity in........cuda !). It shows in dx12 and it will be blatantly obvious when nv new arch arives. Pascal is like amd 6 series just far less facelifted.

The new polaris consoles is comming this autum. The devs is learning gcn 2. Gcn 2 and forward will fit those specs. As zlatan said years back : buy a 290x. Was this man right or not ?

A 390x today is after tpu assessment 73% perf of 1070 at 1440.

If a aib devil 480 1500 is say 85% Its not a long way. Its far far shorter than from 7870 to 680 that is performing similar today.

With clean dx12 games only and vr i have no doubt a average 480 aib will match a average 1070 aib mid 2018. Its probably more than halfway to a 1080.
 

daveybrat

Elite Member
Super Moderator
Jan 31, 2000
5,741
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I really wanted to buy an Nvidia GTX 1070 to replace my current card. But, i need a new monitor and wanted a 27" 144Hz version. Problem is that all the Gsync monitors are very expensive. The FreeSync monitor's are far less.

So i'm now debating on getting a nice RX 480 to replace my GTX 970. I get more power, less power consumption, full DX12 support, and double the ram, plus FreeSync.

And much cheaper overall. Does this sound like a good idea?
 
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