May 15 , AMD held a APU14 Technology Innovation Conference theme is " enlightening the future is today " in Beijing . This is the second AMD Desktop business headquarters to Beijing, China , AMD Greater China attaches importance to China and even another manifestation .
Conference , AMD executives over center stage , a comprehensive introduction and demonstrated its latest progress almost every product line and look forward to the future development strategy , technology and product planning .
And after the meeting , the general manager of client and Bernd Lienhard , vice president, AMD Products Group Global , global vice president and general manager of AMD desktop products division Liu Shiwei (Steven Liu), AMD vice president and global general manager Matt Skynner also GPU continue to accept a joint interview with several foreign media , answering a lot of hot issues of concern to everyone .
Interview a lot , here we do not see them here , just pick some of these priorities and to share .
1, AMD is expected to target this year, the mainland market in the world and what ?
Lienhard / Liu: No matter now or in the future, the Chinese market is very important for AMD . We came to China , is to become No.1. The whole global market, we must first become the first in the Chinese market , and will be developed into a global business in China headquarters .
2, AMD 's forty-six how to treat the Chinese market ?
Liu: Chinese market is indeed one of the largest markets in the world , means a saturated market in second-tier cities OEM brand on volume purchasing and procurement will increase , DIY market will dive to four hundred fifty-six market . AMD Desktop Product headquarters moved to China , is to better understand the Chinese market . We will against China four hundred fifty-six cities , publish customized products .
Although the Government of home appliances activity has ended, but do not want brand computer manufacturers to promote lose power , AMD is the same. We will continue to work with vendors to do something similar . AMD now has nearly two thousand channels, we will have to do a lot of strategic business units based on feedback , targeted promotion.
3, Kaveri APU mainstream and low-end products where?
Lienhard: AMD currently no plans to introduce a dual-core or low version Kaveri, or in high-end oriented. Kaveri goal is not to replace Richland, but coexist and develop high-end . The low-end is still to Richland.
4, Kabini desktop version why not Chinese retail market ?
Lienhard: The product is to be launched in the OEM requirements , and not for the DIY market . OEM and DIY is not the same , consumers still want to see something higher frequency , Kabini relatively low frequencies .
5 , after the Windows XP delisting , AMD see what kind of role in stimulating PC market ?
Liu: From AMD 's perspective, we think it is still for the entire market has played a positive role.
6, AMD dual architecture strategy x86/ARM future whether the impact of existing low-end products ?
Liu: x86, ARM facing market is different. AMD even with ARM, it will not impact the current APU, the coverage will be more of the market, not replace each other .
7, AMD x86/ARM two pin-compatible architecture development process, the most difficult thing to come across what is ?
Lienhard: We are the experts in terms of CPU , nothing particularly difficult .
8, AMD FX series processors is relatively less active , what planning for the future ?
Lienhard: Last year we introduced a Piledriver ( hammers ) architecture , and achieved good market performance , there are about 30 % growth , Kaveri also used Steamroller updates ( excavator ) architecture. FX Series of high-performance market positioning in the future will , within two years you will definitely see an update . - The so-called new x86 core really is a high performance to fight another day .