Is it? Without knowing what kind of markets AMD wants to target, we cannot really say that.
Well I was speaking specifically of the desktop market, but I completely understand the necessity of your question as I was thinking about it before I even posted that. I was unwilling to even fathom it, but I'll try and make an attempt at it. I'm no EE or business major.........
On one hand you can go for the general notebook market first because it's still a highly viable market that represents plenty of share, even after it shrinks to the natural level that allows it to coexist with tablets. This means targeting good performance per watt. Like Intel is doing now, your technology can "trickle up" into the desktop and server market where mobile cores can take advantage of processes that allow for higher clocks, more cores, and perhaps more cache. AMD still has some market there and I think represents AMD's best chance at gaining any kind of relevance back because the products are in good consumer demand.
Originally I was thinking that since this is a "high performance" core, maybe AMD should target the server market first because they might get away with higher TDWs if they can nail the performance and hardware price aspects. Tech could be trickled down into the desktop market without too much issue, but they might hit a block with mobile where a difference in process might be necessary to mitigate TDW and might increase cost.
Perhaps like with Kaveri, the desktop market may make the ideal first target because of enthusiasts and custom builders, not to mention the plethora of cheap OEMs that attract low spending consumers. Even if this market is shrinking in most regions, there are lower income world regions where desktops are easily marketable. Moving a desktop core into servers wouldn't be out of the question. Moving into mobile may be a problem for the usual reasons.
Too many questions to ask. Many ways for AMD to go about this. In my opinion, mobile should be AMD's first target because of the "trickle up" benefit. It's worked well for Intel even if to the disdain of desktop Intel enthusiasts. Disregarding not being an EE or programmer, I would think AMD could push HSA more and perhaps more tightly integrate GPU CUs into the x86 cores themselves. Pushing for HSA adoption isn't a bad strategy either. Maybe each core could get a CU instead of an FPU?
TL;DR version: Go notebook/mobile first. Same cpu performance of mobile Kaveri at 3/4 the Hz and 1/2 the TDW would be commendable.
On a side note, I think AMD really missed an opportunity in not releasing Krishna.