Regardless of the reasons that motivated the price cuts, actually might have reached the point of an interest value proposition for the low end market. They are now much more aligned with Haswell pricing, which may sway some consumers towards them if iGPU performance is an issue and CPU ST performance might be traded for this extra iGPU power.
That's a far more realistic pricing policy, one that they should have adopted since Kaveri launch. Why try to keep a certain level of margin and bleed market share every quarter? Better take the hit but shore up sales. If this decision was a voluntary change of mindset on AMD's HQ, that's a very good sign from the new management, but if this decision was forced on them... well, 2016 can't come fast enough.