So if that entire division was $1.9 billion, then all the consoles were at most $800 million.
Using up all those scarce TSMC 7nm wafers for so little revenue is crazy.
I suspect AMD are keen to hide how little the console make them, but is there enough information there for us to try and deduce some figures?
Something like taking that $800 million and dividing it by the combined numbers for PS5 and both the Xbox'es for the quarter?
AMD never was in the position of using those wafers for its own products. It's best to consider wafers used for console chips to be ordered by Sony and Microsoft using AMD as a middleman.
Also AMD has to hide the console numbers somehow because otherwise Sony and Microsoft could deduce each others' numbers from them which is neither in the interest of these two (internal business decisions) nor AMD (independent contract negotiations with these two).
In pretty much every earnings report, analysts have poked AMD about their low and slowly increasing margin rate, but like you said they are trying to raise it by increasing the average sale price across the board and to increase the mix of sales towards products with naturally higher margins, e.g. enterprise and server.
High margins are what made Intel incapable of expanding beyond its core competence, eventually shuttering any effort beyond it. It also caused Intel to milk 14nm for all it was worth and spend as little as possible for the floundering foundry efforts. Now the margin sinks like a stone and Intel is in a hurry to right the ship.
I feel AMD is aware of the pitfalls high margins bring and purposefully tries to keep them and the growth thereof in a controllable range.
It's definitely lower than Intel and Nvidia, and it's largely due to them having to historically offer products with better perf per dollar and/or lower margins in order to take market share. (...) Intel appears to be raising their prices for Alderlake to match AMD, and there's rumors that the next generation of GPUs from all three vendors will be even more expensive. Due to every player offering more expensive products, I think it's fair to say that the days of low margin are going to be behind AMD for the foreseeable future.
I don't know about GPUs, but MSRPs for AMD CPUs didn't change perf per dollar wise, AMD still offered better perf per dollar, and Intel hasn't adapted to that yet. We will see if Alderlake changes that.
Nvidia is currently more positioned to compete in the console market.
Nvidia currently competes excellently as part of Nintendo's popular Switch family of hybrid consoles.