What you are writing is just proof of the new strategy as the only viable alternative. What do you have them to do else?
I would have rebuilt the product line around Jaguar products, and not around a mix of cheap x86 and vanilla ARM chips as they are doing now. But they either didn't like this course of action or saw things that I do not see right now, so this question is mainly rethoric now. AMD is fully committed to their current strategy, and that's it.
But look at some deleterious effects here:
Rory Read said:
Now turning to the business segments. Computing Solutions segment revenue was $790 million, down 6% sequentially, due to lower notebook and chipset unit shipments, partially offset by higher desktop unit shipments. Computing Solutions operating income was $22 million, up from $2 million in the second quarter despite the sequential 6% decline in revenue, driven by lower operating expenses.
(...)
We have had, just like we have to diversify our portfolio across high-growth segment, we need to diversify this core business. We need to move stronger into desktop and as we talked about a year ago, we worked on the inventory on the desktop segment and we built and repaired that and we have seen two quarters of consistent revenue growth in that segment and we believe that we have the right product stack to continue to make progress and that’s part of our business as well.
The desktop market is shrinking, everything is moving up to mobile. Desktop is *not* high growth. Even the x86 market is going mobile and AMD is losing the healthiest PC market out there, and focusing on the shrinking, lower ASP desktop market. This means that AMD is being pushed lower and lower to the bottom of the value chain in the consumer market, and this does not end well. It is a repeat of what happened in the server market, where years of stagnant AMD product lines against Intel solid improvements ended with AMD server line up being completely outclassed by Intel offers. This is AMD retreating to the last trench, a move akin to them offering 4P servers cheaper than Intel 2P westmere servers in 2010. once year later, once SNB-EP arrived AMD kissed the server market goodbye.
FWIW I don't see how AMD will be able to replace OPEX from this dying business, and I don't see them investing enough to keep this business healthy in the future. I see AMD stable for the next 2-3 quarters, but I can't really be sure about Q314 and beyond, especially when we'll have the introduction of Intel new node, which usually wreaks havoc in AMD income statement.