It's not the top bin, it's the only bin. It seems that they are are designing this chip with parameters so restricted that they won't be able to make many SKUs of them. Design the thing for the mobile market and design for it, sell the trash silicon as desktop 65W chips.
That makes me wonder what kind of small market bracket they are planning to get with this chip. That's small, even for AMD standards. Maybe Beema and Mulins are GLF 28nm and they are to finally address the WSA issue?
Do you realise that with a lower TDP ceiling the chip probably has a lower floor?
Do you understand that the market has been shifting away from desktop to mobile for the last 10+ years?
Do you realise that even tablets have overtaken desktops long since?
Did you forget that Ivy Bridge was 77W on desktop? A "massive" 12W more than this?
Do you realise that the difference between AMD's 65W and 95W APU's is generally extremely small anyway?
And finally, like AtenRa already asked,
do you know what "configurable TDP" means?