This goes both ways and we all know Kabini is never a 15W chip. Anand measured 9W or so, but that didn't stop you and others from comparing Bay Trail to the "15W" Kabini.
TDP is the metric you'll use to design your cooling solution and electrical parameters of the MB, so if AMD says Kabini is a 15W chips you should design your other components to handle 15W, otherwise you'll have a FX8350 snafu in your hands. Kabini doesn't have turbo, nor deep sleep states, so whatever the worst case scenario AMD has to pick to establish TDP, it should warrant enough safety margins to run almost everything below the targeted number.
That's not to say that Kabini isn't a 15W chip, but that the limitations of the design force AMD to be a lot more conservative than Intel, or even AMD with their Richland line up.
But I'll throw you a bone. Intel already admited that the workloads they use to establish TDP on the mainstream market isn't the same they are using to establish TDP for the tablet market, so it's likely that they are reporting less TDP than they would if using the desktop methodology.