AMD's ability to influence price died with Bulldozer. The $270 FX-8150 was reduced to current FX-8350's pricing, killing the profit margin they expected to make with that chip and its successor. So now, the FX-8350 is cheaper than the i5 chips. Yes, there are the FX-9370 and 9590, but those chips require more expensive boards and cooling in addition to their higher price tag and lack of performance compared to the Xeon E3s, so the volume sold is a mere trickle with those chips.
They now follow Intel's lead, although Kaveri has temporarily bucked that trend with a $173 price tag for its flagship 10; the A10 chip might be cannibalized by the A8-7600 via undercutting its volume sold, however. Many APU buyers are used to the $120 or so pricetag.
Intel is rearing its ugly monopoly head via price discrimination already, but I don't see them jacking up price because they already have issues with moving inventory. Celerons don't have AVX and other features more i3s have. That signifies to me that Intel is already struggling to move their expensive parts and need to create incentive just get people to buy an i3 from them, much less an i5. But they still sell the Celerons, even though the AMD's only competition in that market was the Sempron single core before the A4-4000 was released, which means that they still see money to be made from a $45 chip since they could simply not release them at all.