AMD Q414 results

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Kuiva maa

Member
May 1, 2014
182
235
116
AMD did sell cards during the mining craze but it backfired. After mining craze died out, the market became saturated with 2nd hand/ refurb radeons. Since AMD had no new GPU out the demand for new radeons was weaker since lots of potential customers instead of eg spending 150 for a new 270X opt for a used 280x.
 

NTMBK

Lifer
Nov 14, 2011
10,322
5,351
136
Dell customers are not going to buy AMD just because of that. They already tried and failed.

Dell aren't interested in AMD at all. They never even shipped Athlon 64s when they were solidly beating the Pentium 4, they aren't going to start shipping AMD now. They have a, erm, close working relationship with Intel.
 

Idontcare

Elite Member
Oct 10, 1999
21,110
59
91
Dell aren't interested in AMD at all. They never even shipped Athlon 64s when they were solidly beating the Pentium 4, they aren't going to start shipping AMD now. They have a, erm, close working relationship with Intel.

It's not so simple as tying this as a relationship with Intel.

It really does cost money, substantial millions of dollars in salary to field the necessary headcount required to manage an AMD account, to manage an AMD marketing campaign, to manage an engineering team (plus the engineers) who would be tasked with creating AMD-based products (different mobo, different supplier chain, etc.), to manage the shipping and distribution channels, to manage tech support and warranty claims, etc.

Any company who is striving to ship HUGE volumes of product so as to nail a cost-point such that their margin structure remains intact (or is improved upon) is going to approach the scenario as "I am going to need to nearly duplicate and double a huge swath of some of my costliest level of middle-management just to get this thing off the ground and ship my first unit, how long do I need to wait until I can expect that investment to ship it's 50 millionth unit?".

To have a product that customers might want is one thing, to figure out how your own cost structure is going to be able to support the creation of a product line entailing that product at a margin point that your shareholders will be happy with is a completely different concern.

And to be sure sometimes such a business approach is 150% full retard, just look at Otellini's admitted goof over the iPhone opportunity. But that is when AMD (or Apple) needs to take the bull by the horns. Apple did it, not sure what is or was AMD's excuse in the time of the A64. Failure to execute I suppose, should have hired Steve Jobs as CEO instead of Hector.
 
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NTMBK

Lifer
Nov 14, 2011
10,322
5,351
136
It's not so simple as tying this as a relationship with Intel.

It really does cost money, substantial millions of dollars in salary to field the necessary headcount required to manage an AMD account, to manage an AMD marketing campaign, to manage an engineering team (plus the engineers) who would be tasked with creating AMD-based products (different mobo, different supplier chain, etc.), to manage the shipping and distribution channels, to manage tech support and warranty claims, etc.

Any company who is striving to ship HUGE volumes of product so as to nail a cost-point such that their margin structure remains intact (or is improved upon) is going to look approach the scenario as "I am going to need to nearly duplicate and double a huge swath of my mostly costliest level of middle-management just to get this thing off the ground and ship my first unit, how long do I need to wait until I can expect that investment to ship it's 50 millionth unit?".

To have a product that customer's might want is one thing, to figure out how your own cost structure is going to be able to support the creation of a product line entailing that product at a margin point that your shareholders will be happy with is a completely different concern.

And to be sure sometimes such a business approach is 150% full retard, just look at Otellini's admitted goof over the iPhone opportunity. But that is when AMD (or Apple) needs to take the bull by the horns. Apple did it, not sure what is or was AMD's excuse in the time of the A64. Failure to execute I suppose, should have hired Steve Jobs as CEO instead of Hector.

Hah, true, I think most companies wish they'd had Steve Jobs as a CEO...

Yeah, AMD have definitely struggled to get their product out there and into the hands of their partners. Even when it seemed like they had a fairly competitive part (Llano laptop chips, Bobcat netbook chips) they either shipped so late that they missed the boat, or couldn't reliably provide enough volume. (Getting hold of Llano soon after launch was almost impossible, I was forced to buy a 3650 instead of the 3850 I actually wanted for a Christmas present.)
 

Idontcare

Elite Member
Oct 10, 1999
21,110
59
91
Hah, true, I think most companies wish they'd had Steve Jobs as a CEO...

Yeah, AMD have definitely struggled to get their product out there and into the hands of their partners. Even when it seemed like they had a fairly competitive part (Llano laptop chips, Bobcat netbook chips) they either shipped so late that they missed the boat, or couldn't reliably provide enough volume. (Getting hold of Llano soon after launch was almost impossible, I was forced to buy a 3650 instead of the 3850 I actually wanted for a Christmas present.)

Me too! I intentionally held out on upgrading my dying laptop (truly dying, had super-glued the shell back together in multiple places) as I was waiting for Llano. And waiting, and waiting, and waiting.

32nm APU goodness. What wasn't to like or anticipate?

But it simply never came, not 3 months later, not 6 months later, not 9 months later. And not because OEMs weren't interested but because 32nm had craptastic yield issues thanks to some disastrous decisions by the IBM engineers regarding the BEOL dielectric. (irony for GF was 14XM turned out to be dejavu all over again :\)

So I eventually threw in the towel and bought an Intel-based laptop. From DELL of all vendors! Super crappy graphics drivers and all
 

Ramses

Platinum Member
Apr 26, 2000
2,871
4
81
Not talking about Dell specifically, or Dell customers, but whoever decides and buys the parts that go into Dells or some other pre-built volume made box. Would YOU want to have only one vendor to choose from, for any product? Not I.
Just a thought, another puzzle piece.
 
Mar 10, 2006
11,715
2,012
126
Not talking about Dell specifically, or Dell customers, but whoever decides and buys the parts that go into Dells or some other pre-built volume made box. Would YOU want to have only one vendor to choose from, for any product? Not I.
Just a thought, another puzzle piece.

Ideally OEMs want more than one vendor to choose from, but the reality is that AMD products aren't competitive in the ways that matter to OEMs, and so Intel wins the bulk of the orders.
 

ShintaiDK

Lifer
Apr 22, 2012
20,378
145
106
Not talking about Dell specifically, or Dell customers, but whoever decides and buys the parts that go into Dells or some other pre-built volume made box. Would YOU want to have only one vendor to choose from, for any product? Not I.
Just a thought, another puzzle piece.

Nobody is going to give AMD corporate welfare on that account.
 

Ramses

Platinum Member
Apr 26, 2000
2,871
4
81
Could be, as a businessman who buys things for a business, it is not unheard of.
This is another one of those things we're all making (educated) guesses at. Wish there was more data and less guessing. The technician in me shies away from postulating.
 

mrmt

Diamond Member
Aug 18, 2012
3,974
0
76
Me too! I intentionally held out on upgrading my dying laptop (truly dying, had super-glued the shell back together in multiple places) as I was waiting for Llano. And waiting, and waiting, and waiting.

But it simply never came, not 3 months later, not 6 months later, not 9 months later.

I too almost went for a Llano notebook, but I could never find one on the market and I endep up getting an Ultrabook. The lower weight and thinner form factor had won me and I continue to use Ultrabooks to this day. I think the last competitively priced AMD chip I remember was when I built two computers to donate to a local school circa 2011, I ended up buying two Athlon X2 for a very low price at the time, one went to the school lab and the other to the auditorium, the other became a HTPC in the school's auditorium.

Ah, those were the days for AMD on the bottom market.
 
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