Why would AMD benefit from APU's to take chunks of the discrete graphics market?
Well, NV aren't going to be able to do x86 based APU's and AMD do still seem to be ahead of Intel in terms of integrated graphics. The latter might not last of course.
But if the graphical performance of iGPUs gets high enough that people buy them on that basis they'll have a fighting chance in that market. Like with the console contracts really.
Could really do with a more power efficient CPU tech of course. Can they get there in one piece?
Well, NV aren't going to be able to do x86 based APU's and AMD do still seem to be ahead of Intel in terms of integrated graphics. The latter might not last of course.
But if the graphical performance of iGPUs gets high enough that people buy them on that basis they'll have a fighting chance in that market. Like with the console contracts really.
Could really do with a more power efficient CPU tech of course. Can they get there in one piece?