Come on now, happy medium.
Hawaii is now killing big Kepler, so no not anything is better than the 290 class cards. Just like Tahiti killed the GK104. Pretty bad if you feel like you have to exaggerate the age of the 980 to make AMD sound bad. Fury is going to end up faster than big Maxwell too. Mark my words.
we all know that the Kepler is definitely being neglected drivers wise to keep Maxwell very attractive. Nvidia is also using Gameworks to make its latest gen even more attractive against their older gen.
http://www.computerbase.de/2015-07/sapphire-radeon-r9-fury-tri-x-oc-test/4/
Thats why you see GTX 780 Ti losing to even R9 290 nowadays. I would not be surprised if a 12-15 months down the road the Fury X is faster than GTX 980 Ti. Once Pascal launches I am sure the cycle of gimping last gen will repeat itself.