Are you trolling?
From the Anandtech review.
"and in a straight-up performance shootout with the GTX 980 the R9 Fury is 10% more expensive for 8%+ better performance. This doesnt make either card a notably better value, but makes the R9 Fury a very reasonable alternative to the GTX 980 on a price/performance basis.
WHat do you think will happen if you overclock both cards?
I would bet performance is dead even at best while the gtx980 cost 70$ less.
Considering the R9 290x/290 were slower then the 780ti/780 when first launched but are now quite a bit faster with consistent driver updates from AMD I see these new cards being faster in the near future as well. It's a no brainer for me, looks like I'll be replacing my Trixx-OC 290 with the Fury in the near future.