AMD Radeon 7000-Series 28nm (Southern Islands) | 7990 7970 7870 7770 | Discussion

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Lonbjerg

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Dec 6, 2009
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Are some people overlooking the fact that after the XT2900 og 3xxx series AMD needed to gain support...so they lowered their prices...but that really hurt their bottomline.

Now they return to normal...and people seem surprised?
 

Flipped Gazelle

Diamond Member
Sep 5, 2004
6,666
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I guess the gtx 680 should cost $700 upon release. Then the 8970 should be $775. Followed by the 780 at $999.

LCD TV's should be near $7,000 a piece at this point. I mean better performance and bigger screens should equal higher prices.

First of all, you can't compare near-commodity level consumer electronics with premium video cards. There's much more competition in the LCD TV market, with over a dozen brands, and LCD panels are produced by the millions at very low cost.

GTX 680 should be priced commensurate with the competition. If the GTX 680 is released in April, and outperforms the $499 7970 by 20%, then I'd expect a price of $550-600. But, supposing Nvidia is losing marketshare and/or mindshare to AMD at that time, maybe the GTX 680 is $499, we can hope.
 

Lonbjerg

Diamond Member
Dec 6, 2009
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You people still argueing about that whining Oppop article? Its only a stinking article, not the end of the world. Let it go already......


Well he was right and your whineposts about his preview stand like a foot-in-mouth now *shrugs*
But I understand why you want to move on :whiste:
 

Flipped Gazelle

Diamond Member
Sep 5, 2004
6,666
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Are some people overlooking the fact that after the XT2900 og 3xxx series AMD needed to gain support...so they lowered their prices...but that really hurt their bottomline.

Now they return to normal...and people seem surprised?

Because people - even long-time enthusiasts who should know what to expect - can't see beyond their own needs and desires?
 

Chiropteran

Diamond Member
Nov 14, 2003
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really sad they crippled their own release by a greedy price point.

Imagine the reaction at $450, or even $499.

5870 and 5850 sold well ABOVE retail for a long time after release, with all the extra cash going to the middlemen instead of AMD. I think this is probably a reaction to that.
 

notty22

Diamond Member
Jan 1, 2010
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The problem with that is the 580 is a 520mm^2 chip.
The 7970 is only 365mm^2.

Im guessing that the 580 costs alot more to make, lowering its price that much would probably mean nvidia would be make alot less on them.
I think nvidia would prefer to keep them around the 500$ range, even if they sell less of them.

Just using the info posted here to show how die size / price can be all over the place. Cayman die size was 389 and they sold at 379.00.

The 7970 has over 4 billion transistors (at least sounds very impressive). I imagine they have a business model envisioned where there is some work-station counter-part to the 7970. We will have to see bench numbers how those compare to the 5000 dollar Fermi based work-station cards. To understand how /where the profit is made.
 
May 13, 2009
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AMD doesn't care. They'll sell all their 7970's until Nvidia forces them to do something.

You might be surprised. Most consumers don't take kindly to price gouging, myself included. They'll sell the first run out for sure. What happens when nvidia drops prices on the 580 and AMD is tied to a $550 price point? They can't just drop the 7970 price by $150. That would be very unfair for the customers that paid the $550. How many customers would they lose by doing that?
 

ArchAngel777

Diamond Member
Dec 24, 2000
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Just using the info posted here to show how die size / price can be all over the place. Cayman die size was 389 and they sold at 379.00.

The 7970 has over 4 billion transistors (at least sounds very impressive). I imagine they have a business model envisioned where there is some work-station counter-part to the 7970. We will have to see bench numbers how those compare to the 5000 dollar Fermi based work-station cards. To understand how /where the profit is made.

Maybe a follow-up article to correct the transistor count? Ooops, we made a mistake - it only has 2 billion. I kid...
 

ddarko

Senior member
Jun 18, 2006
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Now they return to normal...and people seem surprised?

AMD seems to be damned if they do, damned if they don't. When they release single GPU cards that aren't as absolutely fast as the competition but make up for the performance gap through lower prices, they're criticized for not going all out with their single GPU chip and for relying on dual GPU, single slot cards. Now that they introduce a single GPU solution that is by respectable margins the fastest across the board, they're criticized for not using their slower-but-cheaper card strategy. What can they do to please the critics?

All I know is that my Newegg history tells me I paid $539 for a Powercolor 1900XT on February 20, 2006. Ridiculous prices but historically not out of line.
 
May 13, 2009
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First of all, you can't compare near-commodity level consumer electronics with premium video cards. There's much more competition in the LCD TV market, with over a dozen brands, and LCD panels are produced by the millions at very low cost.

GTX 680 should be priced commensurate with the competition. If the GTX 680 is released in April, and outperforms the $499 7970 by 20%, then I'd expect a price of $550-600. But, supposing Nvidia is losing marketshare and/or mindshare to AMD at that time, maybe the GTX 680 is $499, we can hope.

A $220 gtx 560 ti will play 99% of games maxed out at 1080p. Good luck finding enough people to buy a $550 card. Thinking the 680 could sell at $600 is ridiculous.
 

formulav8

Diamond Member
Sep 18, 2000
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Well he was right and your whineposts about his preview stand like a foot-in-mouth now *shrugs*
But I understand why you want to move on :whiste:

My whine was about the other whines who were whining about a whining article.
 
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Flipped Gazelle

Diamond Member
Sep 5, 2004
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You might be surprised. Most consumers don't take kindly to price gouging, myself included. They'll sell the first run out for sure. What happens when nvidia drops prices on the 580 and AMD is tied to a $550 price point? They can't just drop the 7970 price by $150. That would be very unfair for the customers that paid the $550. How many customers would they lose by doing that?

Nvidia's 3 GB GTX580 is currently $600. It's available now
AMD's 7970 3 GB is supposed to be $549, not available for 2-3 weeks.

Who's price gouging?

I don't like the prices, too much for my blood. I'm not a hardcore gamer at all, happy with my GTX 460 @ 875mhz, but I understand that premium products come with outsized price tags.

I think many early adopters know that they pay too much relative to the performance of the product.
 

AnandThenMan

Diamond Member
Nov 11, 2004
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Sure it was -- they both offered the highest performance, specifically with tessellation and GPU processing -- very similar but the 7970 may be more balanced with stronger performance per watt and cooler to many.

The 7970 offers over twice the performance/watt as the 480. The power draw/heat was one of the biggest complaints about Fermi initially, which is why the comparison is so out to lunch. Fermi still has some heat/power issues, Nvidia has wisely implemented aggressive power draw clamping in drivers to help offset this.
 

tviceman

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Mar 25, 2008
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Whats the muffler for? It's not noisy under load.

I have the antec kuhler 620 (silent) setup, 2500k @ 4.5ghz (the limit of mITX MB) no more than 52C under load. The air is sucked in of the case from the sides/top and vented out the front, no hot air in the case. GPU has almost separate air intake from side taking in cool RT air, exhausting it out the rear.

It fits 10 inch cards fine, but anything bigger you need to cut the front panel.. i don't have a dremmel and its gonna be messy. But i've been waiting for 28nm to get top performance @ ~200W mark, the 7970 fits that bill perfect.


Very similar setup to this one, with the 3.5 inch HDD sitting beneath the PSU on top of the CPU, water cooling such as H70 or 620 are a must as theres not much room for airflow or a good HSF for overclocking.

I have that case myself. It's not noisy as long as it does not have noisy components. However it does not shield or dampen noise at all, so something as loud as an hd7970 is going to be heard loud and clear in that case. Hence, you'll need a muffler. And a dremmel. Hmmm come to think of it, didn't you say you wouldn't buy this card if it was as long as the hd6970?
 

exar333

Diamond Member
Feb 7, 2004
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You might be surprised. Most consumers don't take kindly to price gouging, myself included. They'll sell the first run out for sure. What happens when nvidia drops prices on the 580 and AMD is tied to a $550 price point? They can't just drop the 7970 price by $150. That would be very unfair for the customers that paid the $550. How many customers would they lose by doing that?

NV has done this a few times. The GTX 280 was dropped a lot when the AMD 4870 was released. That said, I don't see any price drops until kepler is out, even if NV lowers the price on the 580.

AMD can justify the 7970 price because it is the 'latest and greatest' and has unique feature sets. It looks like this round of GPUs will return us to the older GPU prices back before the 4870 was released.

What I don't get though, is how AMD will price their mid-range considering the current awesome GPUs they have sub-$300. Replacing the same price point, while keeping performance the same, appears to be the 'best case' for them. I wonder where the 7950 will end-up with pricing?
 

96Firebird

Diamond Member
Nov 8, 2010
5,712
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The 7970 offers over twice the performance/watt as the 480. The power draw/heat was one of the biggest complaints about Fermi initially, which is why the comparison is so out to lunch. Fermi still has some heat/power issues, Nvidia has wisely implemented aggressive power draw clamping in drivers to help offset this.

I'm assuming you know that they are on two different nodes, and are choosing to ignore that fact in your discussions of performance/watt. :awe:
 

AnandThenMan

Diamond Member
Nov 11, 2004
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I'm assuming you know that they are on two different nodes, and are choosing to ignore that fact in your discussions of performance/watt. :awe:
It doesn't matter. The Fermi comparison was not made by me. The 7970 is not "slow, hot, suffering from yield issues" like Fermi was. At all. It was a dumb comparison at best.
 

ddarko

Senior member
Jun 18, 2006
264
3
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LOL, remember what I said about reading comprehension...

How can you keep on patting yourself on the back when it's obvious you're playing word games and splitting hairs? The preview in question had two sentences:

Inside sources tell ABT that the HD 7970 is likely to be released much like GF 100 Fermi was. Originally, Nvidia released the hot-running and poor-yielding GTX 480 which was later reworked into the greatly improved GF110 GTX 580.

When you said A is like B and B is like C, you're saying A is like C. This is pretty basic logic. It's obvious that in the two sentences above, the writer was saying his sources were telling him the 7970 would be hot and suffer from poor yields like the first generation Fermi which was hot and suffered from poor yields. See how that works? For you to say "he was only talking about Fermi, he wasn't talking about the 7970" is to pretend like the first sentence isn't there. Any fair-minded reader can see the inference when the first sentence is read with the following one.
 
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badb0y

Diamond Member
Feb 22, 2010
4,015
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nVidia fans talking about value? This is an enthusiast level card so expect a price premium...
 

formulav8

Diamond Member
Sep 18, 2000
7,004
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The card majorly looks to be a beast. I think AMD is purposely sandbagging. That seems to be a fairly low number of shaders (32nm was rumored to have 1920). But I guess they are completely reworked so they may use up more transistors. Especially the ROP count. 32 ROPs seems very low? But again I think its been said that they don't rely on ROPs like they used to or something? Its definitely obvious that they have alot of headroom on the clocks. I think someone got 13xxmhz or something on the core? If AMD could keep tdp in check then thats a ton of untapped potential. Not to mention the ram oc. :sneaky:
 
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Sep 19, 2009
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I'm assuming you know that they are on two different nodes, and are choosing to ignore that fact in your discussions of performance/watt. :awe:

I shall remember you that Fermi had an awful perf/watt, it was even worse than nVidia's own GTX 280, and you know what? It was two nodes ahead.
 
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