AMD could have done what Nvidia did .. Select a board partner and make an 'FE' edition RADEON branded and sell it directly through your website at a reasonable ceiling above MSRP to cover the cost. Supply it primarily and force the market to honor your MSRP through basic supply/demand. This is how Nvidia kept pricing in control for 3 months. This is what you pay your sales/business/lawyers staff to understand and implement. Just goes to show how worthless such individuals are in this day in age that the internet has been yelling for 2 weeks and they've just gotten around to replying with a shrug : what do?
And why in the hell would you give a retailer a rebate who seeks to gouge your customers? f*** them back and hold back supply on any portion of your distribution chain whose screw over your customers. Fight fire w/ fire. The aim is to sell products to your customers. The demand is there middle men are just soiling the waters. So, screw them just like they screw your customers. I could give a flying h00t who I buy my computer parts from. The cheapest gets my $$$. They literally take crap off a shipping truck and put it in a box. If AMD sold directly through their website, I'd go there and buy my hardware.
You see how Google is partnering with Walmart to bring it to Amazon? The whole e-tailer industry is about to get shaken up. These idiot e-retailers who keep price gouging customers are going to face a similar disruption down the road. The same way B&M business was put out to pasture for price gouging is the same way these clowns are going to be done away with if they keep this up.
So, Vega 56 launches on Monday .. Were literal days away and not a peep from AMD on how they plan on resolving this fiasco leading into product offering #2. Meanwhile they're losing loyal customers by the day. I just bought my 2nd 1070 after the vega64 launch expecting 56 launch to be similar idiocy. Use case : General purpose compute. Yes, I was willing to risk my development on an immature software stack to support a company I believe in .. That changed when the price gouging and idiocy occurred. It's hard for me to justify paying a premium over your competitor, take on extra risk on immature software along with support an inferior product that consumes more power.
We'll see come Monday.... If it happens again (likely), I will make sure to do everything in my power to avoid Radeon's hardware in the future and warn and urge anyone else to do the same. AMD CPU division seems to have better execution/polish and business staff thus has received my $$$. As for GPU needs, team green might be getting my business down the road once my needs mature.
I wanted to eval Radeon's hardware but this is just amateur hour lunacy from every aspect of their business unit. I can't get behind such a thing. Looking forward to AMD opening up infinity fabric to 3rd party groups so that I can get an Nvidia card wired into a ryzen CPU.
https://twitter.com/nvidiageforce/status/895746289589039104?lang=en