Which is fine, thats their choice. But they shouldn't be surprised when people call them on their lack of performance/efficiency vs their only competitor in gaming, when they themselves release/market it as a gaming card.
And they shouldn't use marketing doublespeak to talk around RX's lack of performance, by trying to push the compute metrics, which are irreverent to the RX line.
Basically what im saying is from a consumer standpoint they are handling the RX vega launch very badly, almost like they dont care about the RX version of vega, and want people to buy vega for compute tasks not gaming.