I can't believe AMD apologetics are still using that lame old "no one buys CPUs more expensive than X dollars" argument. It's one thing cheaper CPUs sells much more but it's an another thing when you have NOTHING to sell at $300+ at all.
It's not apologizing for AMD, it's pointing out what should be obvious to anyone who's been paying attention to what's been happening over the last 5 years or so.
They tried to compete straight up
and failed for a few years after Intel's Core architecture. What was the management supposed to do? Run the business into the ground and go bankrupt? Sorry guys, time to turn out the lights!
No, they had to make decisions on what to tailor their chips for when a general, all around good CPU was clearly not possible with their R&D and foundry options. They had to look at specific markets that suited their strengths, trim down their costs and target those markets in a way that Intel wasn't going to target them in order to create a niche they could survive in.
It wasn't done so much as a winning strategy as a strategy necessitated for survival. The alternative was stay the course with losses, pile on more debt and hope for an accidental home run from their R&D and / or a major blunder from Intel.
And now they have turned the ship around and are at least successful on a business level by being profitable. It has been a significant change in the way they do business. It's unfortunate for enthusiasts that we don't have a '2 horse race' anymore at the high end, but that's how it is. They haven't really won anything as much as bought themselves some extra time.
I've never apologized for BD. I knew it wasn't tailored for my usage since early engineering samples showed poor single threaded performance. With CA power bills, I value performance per watt and AMD wasn't expected to jump the even more significant gap that exists there. Don't mistake my pointing out of how business works and slapping some kids with their head in the clouds back to reality as being some kind of AMD fanatic, apologist or whatever you want to call it.