unseenmorbidity
Golden Member
- Nov 27, 2016
- 1,395
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Intel throws >$12B/year at R&D (and growing), more than 10x what AMD does. And that R&D is spent in service of building products that are better than what the competition is building so that they can reap the financial benefits.
Intel also spends a ton on sales and marketing (nearly as much as it does on R&D annually) -- just building a decent chip isn't enough to win and support the many system designs in the market. There is a lot of work that goes into winning/supporting designs and then a ton of effort that goes into working with channel/PC OEM partners to get these systems into the hands of consumers.
Really, it's just amazingly complex, and I think individuals whose perspective is that of an enthusiast who builds her or his own computers tend to miss the overarching business picture.
I don't think the argument that Intel is just letting AMD come in and rip away wads of profitable revenue really stands up to scrutiny. If AMD wins market share from Intel, it won't be because Intel let AMD have it. The published financials simply don't tell that tale.
Intel cannot eclipse AMD technologically speaking, because it's impossible. They have hit a tar pit that comes before the brick wall, that is the end of moore's Law. It doesn't matter how much money they toss at the problem, it won't help.
Intel could have easily destroyed AMD anytime they wanted. They don't do it, because it would in violation of antitrust laws. It's in their best interest if AMD sticks around. It just so happens that not competing with AMD is also more profitable in the short run as well.