The market segmentation, a high end *convertible* powered by Core and a low-end tablet powered by atom makes a lot of sense IMHO. Core isn't about cheap tablets, but high end notebooks that can be used as a tablet as well.
Once Haswell arrives and address the battery life issue, Intel will have a competitive solution for the high end. Haswell, or Broadwell will make the tablet form factor a staple for Core's performance levels, not something that must be heavily engineered as today. So I think it's the right direction. As for Atom, given the target market, phones and tablets, I doubt that it will be more expensive than Temash.
All in all we're going to see a replay of Brazos launch. AMD brings a nice product to the market, Intel brings the bottom end of the Core line up to check growth from the top and leaves the bottom for AMD.
I agree. The new Atom for the low end, and broadwell for the topend will be a very strong team, and will squeeze AMD in a very narrow niche, if any. I dont beliewe for a moment Haswell will be enough, 22nm is way to far a stretch, and still to expensive for what i would call high-end - meaning a product that still is good business in itself, but broadwell or broadwell successor will certainly get there.
I hate to see Intel try to scale product to level where they are not technically optimal, nor to look at their marketing trying to sell expensive 225usd cpus for a market the obviously dont want to pay for it. It so old school thinking, they behave like they are in the x86 market competing with AMD only. What i dont understand is what Intel wants in this lowend market at all. I can only see one good reason and that is the contiuing strategy to keep AMD barely alive. As it is they are going to compete with little, little-big, and with their capex, there is no way this can turn into good business. Its like they are stuck in the old thinking - basicly thinking they sell cpu.
I cant understand there is not even more business to be done at B2B level for Intel, expanding their product portforlio here, integrating into more solutions - more solution like. Imagine what that could make for a difference business is run and monitored etc. They have take some steps here, but i think they need top step up the activities and innovations here, not so much at product level but more near business level innovations. I will make them compete with the likes of HP, but as they will have monopoly of huge parts of the servermarket anyway, i would expand here. Then they can use their huge competence and salesforce more effectively than just selling to the OEM for the cheap b2c market.
Intel have huge possibilities, AMD dont. When you judge a company we have to see where they stand and how they exploit the opportunities they have. I dont think neither AMD nor Intel have been good at that, especially considering the enormous amount of technical competence they have inhouse. Competence that ought to be directed at higher level innovations.
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