I am sure Jim probably has a whole team focusing on this issue as well don't you think? I didn't think he himself would single-handedly fix the issue but he could have his team focus in a different direction.
EDIT: Then again on the flipside of things... 2-3 years might be too late for AMD.
Of course I don't mean Keller as in himself, I mean all that he has the ability to influence and direct through direct-reports and peers.
My point was more to say that even if Keller is God's gift to the microprocessor world, be it his personal engineering prowess or his ability to rally talented engineers to do miraculous things in his wake, it still takes money - lots and lots of money - to design the kinds of complex microprocessors that Intel is spending billions to design right here and now.
Today's CPUs take thousands of talented engineers, not dozens, to create. And it takes lots of money to hire thousands of talented engineers.
There is a reason AMD is in no danger of Via rising up and fielding a product that challenges them. Likewise for Intel from AMD.
The SOI(PD & FD) wafers may be more expensive but the end product may be close to Bulk price process because of fewer(Less) stages in the manufacturing process. So at the end, your product could cost the same to manufacture.
There are other factors effecting total manufacturing cost, like Gate First that according to GloFo it is cheaper than Gate Last, the production volume (the more you produce the cheaper it gets, most of the time) and more.
The choice to go SOI or to not go SOI is one of accounting - as in the financial kind - through and through.
SOI provides an immediate time-zero improvement in a key set of parametric parameters (mostly relating to leakage).
Basically your process development engineers don't have to spend time and effort designing a process flow that delivers on those parametrics, they are baked into the node by virtue of the SOI itself.
Now the natural question for management is "can we get the same electrical results delivered by SOI but without resorting to using SOI wafers?" And the process development engineers respond "of course, but it will cost you about 100 process development engineers working on it for 4 yrs and you will need to burn through an extra $100m per year in R&D money to support their development efforts".
So the accountants sit back and run some numbers. "If we don't go with SOI but we spend R&D money to get the same benefits then we are going to spend an extra $400m upfront in R&D costs - does that cost us money in the long run?"
So now the fab capacity modelers are brought in - "How many wafers are you going to run on Node XYZ in its lifetime?"
Because if the number is large enough, then the company will spend less on SOI wafers by spending more on developing a node that doesn't depend on them.
Now if the fab planning folks come back with too low of a wafers/node-lifetime number then the accountants are going to tell the process node development engineers that they are too costly and they should just go with SOI and save the company money in the long run.
In the end SOI is not about technological advantage - it is about net cost (R&D + manufacturing expense) to the company.
If AMD's wafer volumes were not so low then AMD would have never gone SOI. It is as simple as that. I personally was involved in assessing SOI versus bulk-Si for Texas Instruments and the decision literally came down to that. As it did for AMD (I worked with enough ex-AMD'ers hired to work at TI to know) and it didn't work out for Intel (or just about anyone else) for the same reasons.
The question for AMD, a fabless company, going forward is does it make sense to continue to pay the price premium in manufacturing costs per wafer as needed to convince GloFo to continue to develop SOI-specific nodes, or does it make more sense to take advantage of the cost reduction opportunities that using a foundry is meant to bring to the fabless customer (who benefits from the aggregation of many fabless customers orders so as to sustain the foundry model in the first place).