So I keep reading people say how hard this chip will be to cool, so I wanted to beat on my Phenom a bit to see what kind of power it uses and my temps. I only had a few minutes here, so this is just a quick five minute run.
With Cool & Quiet diabled I idle at about 170 watts (using a Kill a Watt). With the Intel Burn Test at its max difficulty my PC bounced between 430-435 watts. That's 260 watts getting used when my six cores are at 100% load, though I'm sure some of that power is memory too.
I'm using a five year old Scythe Ninja Copper and Arctic Silver 5 that I applied about a year and a half ago. I don't believe keeping this chip cool, even if the 220 watt TDP ends up to be legit, will be a problem as long as you are using good quality components.