As I said in another thread, market share numbers are misleading. The gains that AMD has seen have come primarily from winning in things like the iMac and MacBook Pro, as well as the sea of cheap laptops that come with crap low end dGPUs in an attempt to command a slightly better selling price. A lot of these designs, and I track a lot of them, have shifted from low end NVIDIA to low end AMD.
A lot of volume in these markets, but not really reflective of gaming dGPU share.
Yes,
and that is the entire point of AMDs strategy: regain overall marketshare in the GPU space. dGPUs alone are simply one part of that and it's no secret that AMD's very recent success has to do with their contracts with Apple, Sony, Microsoft, etc. No one is pretending otherwise.
But Polaris and Pascal aren't in the overall data yet. This will only be seen somewhere between October-November. Amd obviously has problems (and apparently bigger problems) competing with nVidia in the enthusiast market for the next year, but that was always an issue they acknowledged with their current strategy. If the numbers coming from vendors (like Microcenter and Overclockers for one) are to be believed, AMD shipped vastly more GPUs in Q2 than did nVidia (Polaris vs Pascal)--and
that is dGPU sales. But that will never be anything but assumptions until Q3 comes out and is later analyzed. No one is pretending that AMD isn't targeting the mainstream and low-end segment, because they have mentioned this explicitly several times. It also shouldn't be surprising if they did ship a factor greater number of current GPUs, because the high-end targetted by nVidia is a
very niche market. Here at AT, we aren't really representative of the actual market. It's easy to get lost in this bubble--I know I'd like to see more competition at the 1070+ tier and it personally feels like a letdown that AMD seems to be failing at that now, and for longer than expected--but nothing has really changed from their actual strategy.
The pretty clear movement to Q2 2017 for Vega is very disappointing for many reasons, but I don't think it really hurts their current plan--well not yet anyway. It sure sucks for the enthusiast market, though.