Utter BS. AMD costed more than even the EE edition back then.
Again, let me summon up for you:
EE 999$
X2 4800 1001$
FX57 1031$.
You are trying to portrait a false illusion of your beloved AMD.
It seems so, but let's investigate this a little. That EE chip was introduced on the 18th of April 18, 2005, about two months ahead of the FX57 chip and one month and a half ahead of that X2 4800. The previous AMD FX chip released on the 19th of October 2004, FX-55 had a merely $827 USD price tag. The previous EE 3.4 Ghz chip from Intel released on the 4th of February 2004, also had exactly the same price tag, of $999 USD. The competing FX-53 chip was also 200 bucks cheaper. So it seems, at least from the information I have so far gathered, it was Intel who started these price wars and AMD just followed suit and rightly so. Their product was just much more attractive to the market.
A few shots just to give an idea of gaming performance and power consumption of those days...
The FX-55 was priced at $827 versus the $999 priced EE 3.73. Speaking of value... Only Intel die-hards kept buying Pentium 4s in those days (I wasn't one of them). With FX-57 AMD just more or less equalized with Intel on pricing, having the performance, it seems very logical to me. I bet, they could make it even more expensive and it would still sell. Product was good.
People have always valued performance and power consumption, regardless of brand. AMD used to have it all back in the day. Having said that, I don't remember many people complaining about their Intel rigs consuming more watts for worse performance, compared with AMD. Double standards? You bet. But it does seem like a bigger trend now. Some people would even replace a light bulb in their butt just to save some power, if they could. World has become different, that's for sure.