AMD won't have partners showing Polaris cards at Computex (Nordic Hardware)

[Sweepr]

Nordic Hardware reached out to us with their report, saying that AMD's partners "won't have any new cards to display at Computex and the only Polaris cards promoted to them from AMD are R9 390/390X performance class but for a mid-range price. Great value but no sign of any GTX 1080 contender". I thought I'd reach out to an AMD partner, and received a quick "don't think so" from a board partner, and then I asked for clarification to which they said "as of now, no information".

I've reached out to AMD for clarification and will edit when I hear back, but for now - rumor has it, as well as backed up by a rather large AMD partner, that there will be no Polaris-based video cards from AMD partners at Computex. I also thought I'd talk with NVIDIA, who said that there will be a crap load of custom GTX 1080s at Computex, which is exciting - especially with things kicking off two weeks from now.

www.tweaktown.com/news/52056/rumor-amd-partners-showing-polaris-cards-computex/index.html

Meanwhile, other sources of AMD's partner manufacturers that right now are frustrated. AMD is said to be moderate with concrete information even to their closest partners and one as yet been told is that it will be delivered a mid-range card that performs like a Radeon R9 390 and R9 390X. With the right price tag, which AMD is said to hit, this can provide a powerful advances in performance per penny - something AMD official pointed out, one of the main goals of Polaris architecture.

- We look at the entire spectrum of players, how many millions they are, what they buy and performance per dollar aspect. How do we make it optimal for them from the performance per dollar aspect, said AMD's graphics director Raja Koduri for PCPer in March .

In the wake of the launch of Nvidia's GTX and 1080 GTX 1070 begins frustration but growth of the red camp's partners. AMD is said not conveyed any information at all about a successor to the Radeon R9 Fury series or indeed disclose to plan how to counter-performance Nvidia's new card.

Even more frustrating is said to be the fact that AMD does not seem ready to show off some new graphics card public during Computex in early June. While the company is a closed press event in Macau on 26th May, the information conveyed there to be under embargo and not get published until later in June. AMD's partners hoped to showcase new graphics card models at the Computex trade show stands so far with the gag.

www.nordichardware.se/nyheter/grafi...osakerhet-hos-amd-partners-infor-polaris.html

 

[guskline]

Why would they? AMD is going to do it's own splash like AMD did.

 

[ShintaiDK]

Seems it may be true they first get A1 silicon back later this month.

 

[caswow]

Seems it may be true they first get A1 silicon back later this month.

where did you get the news from?

 

[guskline]

ShintaiDK, A1 silicon? Please explain.

 

[ShintaiDK]

ShintaiDK, A1 silicon? Please explain.

The A1 silicon is the one that is supposed to go into cards and production. And AMD isn't expected to get one back before the end of may for qualification. But its insider rumours so we have to see. However if AIBs cant showcase Polaris cards at Computex, while they will show of countless custom GTX1080. Then I think we know why.

 

[caswow]

I actually cant believe a 230mm² chip will be so late with A1 stepping

 

[ShintaiDK]

I actually cant believe a 230mm² chip will be so late with A1 stepping

Size doesn't really matter in that regards. It takes ~3 months to manufactor a chip, no matter if its 5mm2 or 600mm2.

 

[Abwx]

Size doesn't really matter in that regards. It takes ~3 months to manufactor a chip, no matter if its 5mm2 or 600mm2.

Suddenly it s 3 months..?..

Actually it s between 6 and 7 weeks, so they had silicon since last november, demonstrated it in early january and had the time to roughly do two revisions...

 

[guskline]

ShintaiDK, thank you for the explanation.

Depends on how you read it but Nvidia is flexing it's marketing muscle AND it's financial muscles by staging this big Nvidia 1080/1070 "release" to keep hype up and take the steam out of the Polaris release. In fairness, they gave away quite a number of 1080s to reviewers so they are well on their way.

Perhaps AMD's restraints on supply are showing (Theory 1) or perhaps AMD has learned to wait until Nvidia releases but be ready with a suitable response in quantity. The Titan X released and Fury X was to drop but Nvidia 1-2'd AMD by releasing the GTX980TI AND AMD hardly had any supply of Fury X.

Personally I like AMD Raja's patience in putting out a solid 14nm product for AMD (hopefully!). The problem is waiting too long seems to force new buyers into the Nvidia camp.

Perhaps the real battleground is NOT 1080 but 1070 and how AMD responds! GTX970, despite the 3.5 vs 4 Vram controversy was a resounding marketing success for Nvidia. Obviously this wasn't lost on those in AMD.

Nvidia, mostly likely doesn't have to worry about direct competition to the 1080 until Big Vega but price will affect AMD a lot more.

AMD needs to counter punch hard to the Nvidia 1070 for the Almighty marketing dollars.

BTW, at the Big Nvidia splash, were any 1070s given away?

 

[xpea]

I've been saying for weeks that something's wrong with Polaris. You don't make a demo of a new product and wait 6 months for the announcement.
The silicon they showed in December behind closed doors was very early, we all know that. But what we don't know is the state of this first revision, and I suspect that it had some serious problems. Problems that take long time to solve. Of course, AMD said nothing and they simply gave a long lead time...

To had more salt to the fire, we have now some rumors that AMD has to increase Polaris clocks to be more competitive. 2+GHz Pascal was a surprise, not only for us but for the green team too ! The problem is that Polaris was designed from the ground to offer the best perf/watt to regain some important laptop market share. Not sure they can significantly rise the clock with their current architecture and silicon implementation. Clock speed is not something you can decide at last minute...

At the end, it's all speculation, maybe AMD has no real trouble and everything is according to the plan. Who knows ? Anyway, only 2 weeks to wait, Computex is around the corner and we will know soon the real state of Polaris

 

[ShintaiDK]

Suddenly it s 3 months..?..

Actually it s between 6 and 7 weeks, so they had silicon since last november, demonstrated it in early january and had the time to roughly do two revisions...

Nobody talked about when it was submitted. But when AMD comes with a design to Glofo, the result comes out after 3 months.

 

[caswow]

This launch will be so funny with all these negative predictions

 

[guskline]

Nobody talked about when it was submitted. But when AMD comes with a design to Glofo, the result comes out after 3 months.

Perhaps AMD was waiting to get it's hands on a 1070 since it knows the 1080 is not where they can compete?

The trouble with that theory is, if the other posters are correct about AMD's lag time, they won't be able to tweek their Polaris chips in time to release until Fall!

I love the intrigue of all of this.

 

[xpea]

This launch will be so funny with all these negative predictions

Pascal was even more funny with nvidia's late + doom and gloom :hmm:

I don't even talk about how AMD will quickly get back to 50% market share with Polaris, the 2nd Jesus coming...

things change quickly no ?

but one thing doesn't change is AMD poor execution and bad marketing. This is something we can count on :whiste:

 

[Abwx]

Nobody talked about when it was submitted. But when AMD comes with a design to Glofo, the result comes out after 3 months.

The only problem they could had is low supply from GF and customers like Apple wanting to benefit first from the nex gen GPUs...

Besides this kind of event i think that they are in very good position and that s why they dont want to rush the launch, on the other hand Nvidia is making a lot of noise due to opposite reasons, that is, that they wont be in good position once AMD launch their GPUs, so they want to take advantage of the very short window of opportunity left...

 

[Krteq]

Seems it may be true they first get A1 silicon back later this month.

Yeah true, the Vega silicon.

 

[caswow]

Pascal was even more funny with nvidia's late + doom and gloom :hmm:

things change quickly...

but one thing doesn't change is AMD poor execution and bad marketing. This is something we can count on :whiste:

i actually never saw any pascal doom and gloom. the only thing what we heard and was true is no async for pascal...D:

 

[xpea]

i actually never saw any pascal doom and gloom. the only thing what we heard and was true is no async for pascal...D:

async is only a small feature in the global scale of things. Even on AMD hardware, it provides at most 10% performance in the best case "sponsorised tech demo" AoS. 5% will be the norm in the 2016 DX12 games. Not a big deal...

 

[caswow]

yea id rather hvae async than gameworks in my games thanks

 

[Mahigan]

NVIDIA are the ones having yield issues hence the "Founder's Edition". AMD, on the other hand, don't have yield issues. They stated that they would launch in mid-2016 and that's what they're doing.

I'm willing to bet that once Polaris launches, the market will be flooded with various products from low end to mid range/mainstream. From Laptops to PC and Console announcements.

NVIDIA, on the other hand, will be suffering shortages. I'm willing to bet on it. Early adopters will be paying for yield issues with the "Founder's Edition". It's clever marketing, make a problem sound like a perk or something special.

Envoyé de mon NEXT761 en utilisant Tapatalk

 

[Sweepr]

I was kinda expecting no Ellesmere XT initially, but no Ellesmere Pro at Computex either would be real sad. Most of us thought they were way ahead of NVIDIA after the public demos in Q1.

This launch will be so funny with all these negative predictions

By negative you mean Geforce GTX 980 Ti performance or 90% Geforce GTX 1080 at half the price/TDP?

If anything, current expectations are very positive, maybe too positive.

 

[xpea]

NVIDIA are the ones having yield issues hence the "Founder's Edition". AMD, on the other hand, don't have yield issues. They stated that they would launch in mid-2016 and that's what they're doing.

I'm willing to bet that once Polaris launches, the market will be flooded with various products from low end to mid range/mainstream. From Laptops to PC and Console announcements.

NVIDIA, on the other hand, will be suffering shortages. I'm willing to bet on it. Early adopters will be paying for yield issues with the "Founder's Edition". It's clever marketing, make a problem sound like a perk or something special.

sources for the Pascal yield issue ? otherwise you are spreading FUD :\
what we know for sure is that they will be lot of custom Pascal AIB boards at Computex with availability in June. it doesn't sound shortage to me

 

[Ancalagon44]

NVIDIA are the ones having yield issues hence the "Founder's Edition". AMD, on the other hand, don't have yield issues. They stated that they would launch in mid-2016 and that's what they're doing.

I'm willing to bet that once Polaris launches, the market will be flooded with various products from low end to mid range/mainstream. From Laptops to PC and Console announcements.

NVIDIA, on the other hand, will be suffering shortages. I'm willing to bet on it. Early adopters will be paying for yield issues with the "Founder's Edition". It's clever marketing, make a problem sound like a perk or something special.

Envoyé de mon NEXT761 en utilisant Tapatalk

Having seen previous AMD product launches, it could be a while until we see Polaris in laptops. Their track record with getting products into laptops is not good.

 

[ShintaiDK]

NVIDIA are the ones having yield issues hence the "Founder's Edition". AMD, on the other hand, don't have yield issues.

Please document this.