I want to personally laugh at people who think that this is damage control. What damage control? Perhaps it was an honest statement of facts? How many of you work in electronics stores? Here, let me quote someone who works in a Fry's and you can draw your own conclusions (in addition to the well known ~85% DX11 market share AMD currently has) about AMD's GPU sales, okay? From this thread:
http://forums.anandtech.com/showthread.php?t=2119132
See that bit? See the bit before it regarding AMD's sales (and you can read his various posts in that thread implying that AMD's cards have been selling well)? Why would they need damage control when Joe Blow is buying up cards left and right? He works in a Fry's, and says that AMDs cards have been selling well. I am not being a fanboy or a zoner with this post, I'm merely being accurate.
It's stupid to claim that this is damage control, unless you think that AMD's cards aren't selling well. Do you have proof of that? No? Well, then I guess they are selling well. It sort of makes sense (the email that apoppin got). Why marginalize your own cards on shelves when you don't have to? Or he's lying,
AMD were caught with their pants down, they are in serious trouble because the 580 is going to sell hundreds of thousands if not millions of units and totally dominate the huge market that is 499+ video cards oh...wait, it isn't a big market. So it's not a big deal. Yeesh.