AMD's Cayman - HD 6900 series info delayed till week of Dec 13th

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Keysplayr

Elite Member
Jan 16, 2003
21,209
50
91
When you are too slow to catch something it's better asking questions first or you might end up looking like an ignorant loudmouth calling others comical...

I think by comical, he maybe meant your social skills? Seriously dude, in one sentence, you managed to call him "slow", "ignorant" and "loudmouth".

I'm going to ask you to stop now.
 

Aristotelian

Golden Member
Jan 30, 2010
1,246
11
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I want to personally laugh at people who think that this is damage control. What damage control? Perhaps it was an honest statement of facts? How many of you work in electronics stores? Here, let me quote someone who works in a Fry's and you can draw your own conclusions (in addition to the well known ~85% DX11 market share AMD currently has) about AMD's GPU sales, okay? From this thread: http://forums.anandtech.com/showthread.php?t=2119132

i been following their progress heavily because ATI card performance is directly relevant to my distributed computing projects, which run way faster on ATI cards. this launch, theres inventory on shelves most of the time, at least around here, but its not like they're just sitting there the way nvidia's cards were for a while. i remember i watched the 480 and 470 for a while after they came out, and stock levels hardly budged for a month or 2, was kind of sad. only once nvidia started rapidly slashing prices and the 460 came out did i see sales pick up on them, and in our stores it was mainly because we were still running the peak prices on all the ATI cards while nvidia cards were on sale with huge MIRs. the fact is, right now frys at least is overpricing ATIs cards consistently vs nvidia's offerings, but it still isnt stopping people from buying ATI anyway, though nvidia's sales arent at a stand still like they were 6 months ago

See that bit? See the bit before it regarding AMD's sales (and you can read his various posts in that thread implying that AMD's cards have been selling well)? Why would they need damage control when Joe Blow is buying up cards left and right? He works in a Fry's, and says that AMDs cards have been selling well. I am not being a fanboy or a zoner with this post, I'm merely being accurate.

It's stupid to claim that this is damage control, unless you think that AMD's cards aren't selling well. Do you have proof of that? No? Well, then I guess they are selling well. It sort of makes sense (the email that apoppin got). Why marginalize your own cards on shelves when you don't have to? Or he's lying, AMD were caught with their pants down, they are in serious trouble because the 580 is going to sell hundreds of thousands if not millions of units and totally dominate the huge market that is 499+ video cards oh...wait, it isn't a big market. So it's not a big deal. Yeesh.
 

Keysplayr

Elite Member
Jan 16, 2003
21,209
50
91
There isn't any shortage of those chips. AMD is using the time to make 69xx faster than it would have been before seeing GTX580. Simple. The chip shortage is IMHO, absolute BS.
 

blastingcap

Diamond Member
Sep 16, 2010
6,654
5
76
There isn't any shortage of those chips. AMD is using the time to make 69xx faster than it would have been before seeing GTX580. Simple. The chip shortage is IMHO, absolute BS.

I think this is the most likely explanation given that AIBs already sampled the hardware and Chinese sites said something about messy 4D drivers that could use some more work prior to launch.
 

Aristotelian

Golden Member
Jan 30, 2010
1,246
11
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See post #73.

Just because you're using 0 logic in your posts does not mean that I'm doing damage control. I don't appreciate a call out like that with an emoticon laden one liner after I spent the time to provide some solid reasoning.

You posted a false statement (that the 580 wins in all DX11 gaming benchmarks) and I called you out on that. That's me doing damage control? Pointing out lies and falsities is damage control? Please.
 

Aristotelian

Golden Member
Jan 30, 2010
1,246
11
76
There isn't any shortage of those chips. AMD is using the time to make 69xx faster than it would have been before seeing GTX580. Simple. The chip shortage is IMHO, absolute BS.

That's compatible with their not wanting to encroach on the sales of their own cards, by releasing new stock to stores that have a decent supply left of 5-series cards, right? It could be both. I'm not saying that they won't spend this time trying to make possible improvements, but 'getting caught with their pants down' is just a ridiculous statement, IMHO too of course.
 

happy medium

Lifer
Jun 8, 2003
14,387
480
126
I want to personally laugh at people who think that this is damage control. What damage control? Perhaps it was an honest statement of facts? How many of you work in electronics stores? Here, let me quote someone who works in a Fry's and you can draw your own conclusions (in addition to the well known ~85% DX11 market share AMD currently has) about AMD's GPU sales, okay? From this thread: http://forums.anandtech.com/showthread.php?t=2119132



See that bit? See the bit before it regarding AMD's sales (and you can read his various posts in that thread implying that AMD's cards have been selling well)? Why would they need damage control when Joe Blow is buying up cards left and right? He works in a Fry's, and says that AMDs cards have been selling well. I am not being a fanboy or a zoner with this post, I'm merely being accurate.

It's stupid to claim that this is damage control, unless you think that AMD's cards aren't selling well. Do you have proof of that? No? Well, then I guess they are selling well. It sort of makes sense (the email that apoppin got). Why marginalize your own cards on shelves when you don't have to? Or he's lying, AMD were caught with their pants down, they are in serious trouble because the 580 is going to sell hundreds of thousands if not millions of units and totally dominate the huge market that is 499+ video cards oh...wait, it isn't a big market. So it's not a big deal. Yeesh.

Delays= troubles = excuses= losing the highend= damage controll

In red.^^^
Here comes the "excuses" why the delay isn't important.
 

apoppin

Lifer
Mar 9, 2000
34,890
1
0
alienbabeltech.com
There isn't any shortage of those chips. AMD is using the time to make 69xx faster than it would have been before seeing GTX580. Simple. The chip shortage is IMHO, absolute BS.
Well, to be fair, AMD is making no excuses at all; they are saying that they are in a good position and that they are taking a "bit more time".

. . . we are going to take a bit more time before shipping the AMD Radeon HD 6900 series

Frankly, i am not so sure that TweakTown didn't break NDA with their news bit; this news was evidently only meant for the reviewers at this time.

:$
 

nitromullet

Diamond Member
Jan 7, 2004
9,031
36
91
I find it funny that when AMD is later than expected it's because they are tweaking the monster, but when NV was late it was because the end was near for NVIDIA and their engineers supposedly couldn't engineer themselves out of a wet paper bag.

c'mon... A little bit of perspective. I don't think AMD will end up having to delay Cayman as much as NV had to delay Fermi last year, but amid rumors of poor yield, component shortages, and a press release touting last year's card; it's pretty obvious that the delay was not planned.
 

96Firebird

Diamond Member
Nov 8, 2010
5,712
316
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Component issue afer all?

Guru3D's article said:
The chaps over at vrzone report that AMD Radeon HD 6970 boards are delayed as AMD is facing yield issues with its upcoming flagship GPU. However, an insider has shared a contradicting piece of news: the card's delay is not due to yield issues - production is perfectly fine, but rather a shortage of a particular component from Texas Instruments (TI) is the root cause of the hold-up.

This TI component is an integrated driver-MOSFET (DrMOS) that was first used on AMD's Radeon HD 6800 Series. This DrMOS is so new to the point there is no information on it on the Web, not even from the manufacturer itself.

Supply of this DrMOS is limited, and since the Radeon HD 6800 Series and upcoming HD 6900 Series share the same VRM design, any (tight) supply from TI is shared between all the cards. This leads to a delay in HD 6970 card manufacturing, with partners receiving their final boards late as well.

It is interesting to note that AMD has also withheld the final BIOS from partners. It is an open question as to whether NVIDIA's just-launched GeForce GTX 580 flagship GPU and its performance figures has anything to do with this. That aside, the initial 22nd November date may be set to change; AIBs will only know the final launch date from AMD at the end of this week.

http://www.guru3d.com/news/amd-radeon-hd-6970-delay-due-to-component-shortage/
 
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happy medium

Lifer
Jun 8, 2003
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I find it funny that when AMD is later than expected it's because they are tweaking the monster, but when NV was late it was because the end was near for NVIDIA and their engineers supposedly couldn't engineer themselves out of a wet paper bag.

c'mon... A little bit of perspective. I don't think AMD will end up having to delay Cayman as much as NV had to delay Fermi last year, but amid rumors of poor yield, component shortages, and a press release touting last year's card; it's pretty obvious that the delay was not planned.

I could not have said it better.
 

manimal

Lifer
Mar 30, 2007
13,560
8
0
Am I the only one in the forum who is sick of the red vs green fanboy insanity? I read this part of the forum less and less and when I do I feel like I have wasted my time and would have been better served doing something else..

its getting harder to tell who the shills are and who the fanboys are...they are seeming to morph into one...

On topic: sucks that they delayed...was hoping for a 69 series before the end of the month ; ;
 

blastingcap

Diamond Member
Sep 16, 2010
6,654
5
76
Delays= troubles = excuses= losing the highend= damage controll

In red.^^^
Here comes the "excuses" why the delay isn't important.

He's right though. There was a megathread a while back about revenues coming from various segments and >$300 cards made up something like 5% of sales, and mobile discrete chips sell more than desktop, anyway, so the total market for >$300 chips is ~2% of the non-IGP market. So what's the total market for >$500 chips, like 0.5%? Granted, they are more profitable so even 0.5% share could translate to, say, 5% of profits or something, but 5% isn't a huge hit.

By the way, that's the irony of AMD's marketshare: they STILL don't have a majority share in desktop discrete, only in mobile discrete, thanks to the huge volumes of mobile chips (and low-end legacy chips) being sold.

Anyway, it never looks good to have your halo part miss half of the holiday shopping season, even if it's not a huge financial hit.
 

thilanliyan

Lifer
Jun 21, 2005
11,912
2,130
126
It does, the 6970 is not out yet, so currently ithe gtx 580 wins in all benchmarks.
Are you in the right thread?

Ummm...the 5970 wins in some of the DX11 benchmarks...and I'm pretty sure that was what was meant.

OT, delay sucks. Oh well, I myself probably won't have time to pick up a new card for a while yet..maybe the 570 will be out by then too.
 
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Chumster

Senior member
Apr 29, 2001
496
0
0
I feel the delay is certainly a "win" for nVidia; 4+ more weeks for the GTX580 to be without a peer - in the single card/single chip space - has to help. There's currently a pretty large gap in the lower-level enthusiast ($300-$400 range) and I think the vendor who can fill that spot first, whether it be nVidia with the 560/570 or AMD with the 6950/6970 will reap the rewards.

With that said, I've never really felt that the Xmas season is a high sales-volume time for component sales. They're niche to begin with, with an extremely small slice going to the top-end cards. 68xx supply issues would be a bigger problem, but still not more so due to the season in my opinion.

Anyone have solid numbers on discrete graphic card sales in Q4 for either AMD or nVidia?
 

Aristotelian

Golden Member
Jan 30, 2010
1,246
11
76
Delays= troubles = excuses= losing the highend= damage controll

In red.^^^
Here comes the "excuses" why the delay isn't important.

Read the entirety of that post. I put that bit there deliberately to bait you, because your posting style is simple rhetoric with an attempt to turn well argued points on their head. I'm glad you took the bait and simply used that section of my post, confirming what I've thought about you for a while. I guess faxon's empirical take on things annoys you? I'm not on either team, but who are you kidding these days? You're back to your Nvidia ad campaign here, and it's tiresome.

Also, your Delays equation is not necessary, remove those = signs. It's possible that the delay is caused by troubles (in part), but the way you portray it is as close to a smear campaign as I've ever seen.
 

happy medium

Lifer
Jun 8, 2003
14,387
480
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He's right though. There was a megathread a while back about revenues coming from various segments and >$300 cards made up something like 5% of sales, and mobile discrete chips sell more than desktop, anyway, so the total market for >$300 chips is ~2% of the non-IGP market. So what's the total market for >$500 chips, like 0.5%? Granted, they are more profitable so even 0.5% share could translate to, say, 5% of profits or something, but 5% isn't a huge hit

We are talking delays, problems ,and excuses, right? How did the market share and profits of a delayed card vs the gtx580 come into play?
If it were released today I bet the 6970 would be important ha?
 

nitromullet

Diamond Member
Jan 7, 2004
9,031
36
91
Well, to be fair, AMD is making no excuses at all; they are saying that they are in a good position and that they are taking a "bit more time".

You're right, they aren't making up excuses. They are just flat out lying. This is pretty much the same thing NVIDIA did last year, but without the wood screws.

From their perceptive it makes sense though, it's the PR dept's job to spread FUD about the competition. He implies that the choice is theirs, which implies they are increasing performance. He never actually says anything to the effect, but he puts that seed of doubt in the person interested in buying a GTX 580.

Although, I agree with what has already been said: if it was going to be faster, AMD would have said so. They basically said it would be the better value, which is probably true.
 

blastingcap

Diamond Member
Sep 16, 2010
6,654
5
76
We are talking delays, problems ,and excuses, right? How did the market share and profits of a delayed card vs the gtx580 come into play?
If it were released today I bet the 6970 would be important ha?

I dunno, but you've done your share of talking off-topic in threads too. Digressions happen. There is no need to label him talking about tangential stuff. A 6970 release today would definitely be on-topic in this thread!

Really, and you have this opinion of me in 10 months and 142 posts? No offence.

One can lurk and not post for a long time. I've read AT for YEARS and never even bothered to make an account, for instance.
 

happy medium

Lifer
Jun 8, 2003
14,387
480
126
Ummm...the 5970 wins in some of the DX11 benchmarks...and I'm pretty sure that was what was meant.

OT, delay sucks. Oh well, I myself probably won't have time to pick up a new card for a while yet..maybe the 570 will be out by then too.

That was another thread man.
 
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