Don't be so hard on yourself. I'm sure you'll come 'round eventually.
Some of us here are trying to understand the purpose of this card. I mean, reasons are given, but not very credible ones.
I'll give you some.
1)
Performance. Even if R9 285 isn't as good from a performance/$ as 280/280X, it's still better than the $250 760. Sure, some 760s are going for $230 but it'll be really quick before 285 matches the 760 in price and well 285
is faster overall from nearly every review online:
http://www.computerbase.de/2014-09/amd-radeon-r9-285-test-benchmarks/5/
More importantly, most of the time it's expected that NV/AMD card at a similar price level could be trading blows +/-15% in some games. However, in some games, 760 completely bombs against the 285. It'll take a card that's sometimes 10-15% slower at a similar price but no way when it's
30% and
40% slower in
big games like this.
R9 280 had an MSRP of $279 but market price quickly dropped to $250. AMD priced 285 at $250 so they could clear 280 asap. Once 280's stock runs out, 285 will drop below $250.
2)
Next gen UVD. How many times have both NV and AMD released a next gen card and claimed xyz UVD features but we find out later they don't work for years? This is AMD's way of using 1 SKU to launch its latest gen UVD without being embarrased of not having these advertised features work on a flagship $550 300 series card next year.
3)
Strengthening track record of high transistor density - an engineering exercise for the future.
Tahiti = 11.8 million / mm2
Hawaii = 14.16 million / mm2
Tonga = 13.93 million / mm2
vs.
780TI = 12.66 million / mm2
750Ti = 12.64 million / mm2
Since AMD hasn't been able to compete with NV on die size, they have to cram more transistors into a smaller space to make up for this disadvantage. More experience under your belt hitting 14 million / mm2 gives more confidence that perhaps the next gen design you could shoot for 15-16 million / mm2.
4)
Improving memory bandwidth efficiency by 40%.
7950 has 36% more memory bandwidth (240 vs. 176) but it's slower. While this benefit doesn't mean much for 280/280X user, it means AMD reduced the need for redundant memory bandwidth that plagued 280/280X/R9 290X series by utilizing the available bandwidth more effectively. This could mean a 384-bit bus on 390X to reduce power usage, OR less memory bandwidth bottlenecks of GDDR5 before GDDR6/HBM drops OR less need to use more expensive and power hungry GDDR5.
5)
More than doubling the geometry performance on the same node.
Alright, so 285 doesn't produce the magical 2x performance/watt of Kepler but none-the-less AMD more or less doubles Tahiti's geometry performance and trumps R9 290X by 70%! Since tessellation has been a weak spot for AMD, this is a big breakthrough without even discussing what GCN 2.0 will bring over GCN 1.2. OK so we know GCN 1.2 won't match Maxwell since it just catches up to Kepler but with AMD finally catching up to NV in tessellation, it forces NV to innovate and double tessellation with Maxwell. You know that magical phrase - competition forces innovation. :thumbsup:
6)
Architectural timeframe context. Perhaps AMD cannot afford or doesn't want to take a risk of designing a brand new architecture like GCN for 3-5 years and then have it fail (Bulldozer anyone). First of all, it's very expensive and AMD doesn't have the financial resources of Intel/NV. Second of all, it's too risky. What they keep doing is improving GCN step-by-step as GCN is solid enough to last them another 2-3 years. They doubled tessellation performance per mm2, they increased memory bandwidth efficiency by 40%, and they did this in about a year since GCN 1.1 launched. Not bad consider Maxwell has been in development for 3-4 years! They have another 6-12 months to refine GCN 1.2 even more to improve performance/Stream processor and perhaps wait long enough for 20nm to close the performance/watt gap. Since NV is repeating bifurcation of its next generation (GK104-> GK110 and now surely
GM204 / GM210), maybe AMD thinks it's better to have incremental changes to the architecture
There are even more points:
- new pre-scaler and upgraded display controllers
- upgraded instruction set for compute
http://videocardz.com/51462/amd-officially-announces-radeon-r9-285-never-settle-space-edition
^^^ These minor improvements don't translate to more performance in games but they allow AMD to
test and slowly implement new features that deal with 4K and 8K compatibility, as well as focus on improving GPGPU performance for its HSA initiative and FirePro line.
So overall, for gaming only, 285 doesn't set the world on fire and fails hard on performance/watt but AMD has done a lot of other things here that allows them to focus more on performance/watt and other gaming aspects with R9 300 series having at least addressed memory bandwidth and tessellation issues with GCN 1.2.
Thing is though, between $200 R9 280, $250 R9 285, $260-280 R9 280X and
$325 R9 290,
$450 R9 290X, AMD has the entire $200-500 segment locked in for anyone but the most hardcore NV loyalist. And that means NV will have to respond with aggressive improvement in performance, performance/watt and performance/$$ to keep their market share.
AMD's desktop GPU competitiveness is nothing like its CPU competitiveness. That's a win-win for us gamers since NV can't stand still.
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BTW, you never ripped 650Ti a new one and that card was an absolutel turd at $149. 285 at $249 is actually a better card than the 760 because it offers a more consistent gaming experience and comes with free games!
Only if you believe R9 2xx series will compete with Maxwell for the next 2 years. Fact - 285 has been designed and positioned as a 280 replacement, to compete with 760. If AMD set out a target to compete with a GTX960, they would have waited to launch it next year.
Let's see what NV does with pricing since rumours point to 970/980 being a 670/680/770 successor (aka faster than 780, maybe slightly faster than 780Ti but not a GK110 replacement). With R9 290 selling for $325-350 and R9 290X for $440-460, AMD has wiggle room to drop prices while NV will likely price 970/980 at $399/$499 to keep their 50%+ profit margins and recoup expensive R&D on a new architecture. I already said a long time ago that I expect Maxwell to take the next round since it's a brand new architecture going against AMD's improved 3-4 year old GCN. But since NV went all price premiums happy, it allows AMD to exist in lower pricing bands. Not everyone wants to pay $500-700 for a single GPU.