Taco Bell is America’s favorite “Mexican restaurant,” according to a new survey.
The fast food chain beat out Chipotle (CMG) and Moe’s Southwest Grill to win “Brand of the Year” for the first time since Harris launched its EquiTrend Study 30 years ago.
The Harris Poll EquiTrend Study measures the overall health of a brand by asking consumers questions based on three variables — familiarity, quality and future consideration. The results are aggregated into a one-number score.
This year, Taco Bell (YUM) surpassed Chipotle and Moe’s Southwest Grill, the latter of which was the Brand of the Year in 2016 and 2017. Prior to that, Chipotle ranked as the No. 1 Mexican restaurant brand, but its standing was severely impacted by various outbreaks of foodborne illnesses. The fast casual and health-conscious chain experienced a 10.7 point drop in 2016 because of the negative sentiment surrounding the brand. Other choices included Qdoba, Baja Fresh and Del Taco.
Not sure if this is sarcasm or ignorance.Meh. It's just as "Mexican" as the other eateries listed, in that they serve tacos and burritos.
Neither, really.Not sure if this is sarcasm or ignorance.
Burritos were invented in the US: http://losangeles.cbslocal.com/2012/02/15/best-burritos-in-los-angeles/
Mexico has such fantastic food, yet most Americans will never know it as our "Mexican" restaurants are generally not Mexican food.
Not sure if this is sarcasm or ignorance.
Burritos were invented in the US: http://losangeles.cbslocal.com/2012/02/15/best-burritos-in-los-angeles/
Mexico has such fantastic food, yet most Americans will never know it as our "Mexican" restaurants are generally not Mexican food.
I once ate at Rick Bayless's Frontera Grill in Chicago. Probably the closest that I've had to real Mexican food in the US. Still not the same as what I've had on my vacations there though.Mexican restaurants as far away as Minneapolis/St. Paul and Chicago, for example, if you know where to look.
Lots of people have heard of them...Familiarity was one poll criteria. I don't think anyone's heard of Qdoba, Del Taco, and whatnot. Just Chipotle and Taco Bell, plus all the more regional / local joints like Jalapeno Tree, Posados, Papacitas, Casa Ole, Taco Bueno, etc., etc.
Familiarity was an important ranking in their poll. So it wasn't really America's Favorite Mexican poll. But more of a brand awareness poll.Familiarity was one poll criteria. I don't think anyone's heard of Qdoba, Del Taco, and whatnot.
True, mostly.
If you live in a border state, it's no problem finding the real deal. Further afield it gets tougher, though you can find authentic Mexican restaurants as far away as Minneapolis/St. Paul and Chicago, for example, if you know where to look.
I'd have to admit that the escamole tacos are quite tasty. The ant larva / pupae have a nice nutty flavor and cottage cheese texture. I haven't tried huitlacoche though.What you're calling the "real deal" is almost certainly still Americanized. I highly doubt you're eating bug tacos, huitlacoche, and pulque or ordering the comida corrida and accepting whatever you get served.
I once ate at Rick Bayless's Frontera Grill in Chicago. Probably the closest that I've had to real Mexican food in the US. Still not the same as what I've had on my vacations there though.
As an off-topic aside, I met President Obama there while he was president. Secret Service swarmed the room and he walked through, shaking everyone's hands.
I'm not in Chicago very often, but any that you recommend?There is lots of more accessible real Mexican food in the city too like Pilsen where you can find a fair number of regional specialties.
I'm not in Chicago very often, but any that you recommend?
There are hundreds of "mexican" restaurants in the Chicago area and suburbs. But I go mostly toI'm not in Chicago very often, but any that you recommend?