"NVidia killer" or bust. 20% faster across the board for AMD, is the only option, all of their credibility is tied up on this point. Every bit of hype, all of the viral efforts, everything comes down to this. The credibility of all their hard-working .... fans.... is all tied up on this point.
Well I agree that AMD has a bunch of rabid fanboys and an insane Hype train. Considering how obnoxious most of them are and I doubt most of this is viral marketing. Visible AMDs marketing has been absolute Zero. It was minimal during NAVI release as well, compared to the stupid hype Raja generated for VEGA.
Pretty much Lisa Su has only mentioned the product a couple of times candidly when directly asked about.
But your 20% faster is a typical red-herring you choose randomly so you can claim you're right. You know fair-well that it won't be faster than the highest end Ampere even if the latter were 8nm, simply because it's 505mm2 and 80CUs. The most I've heard is that due-to the process advantage (if true) it could
finally be somewhat competitive. AFAIK nobody worth listening to has claimed that it will actually beat nvidia by a large margin.
My hope is they'll be at least able to equal/narrowly beat the raster performance of a RTX 3080 for a similar price.
And you know what, if they did just that, It would still be a hell of an effort, considering the hole they were in with Vega. Essentially you could compare it to going from Excavator to Zen to Zen 2 vs a hypotetical Intel that actually delivered. And that with only a little over a year between RDNA1 and RDNA2 (RDNA3 whilw still facing rough odds would be in miles better spot than anything before it).
But I also do get your sarcasm considerning the crazy hype Navi generated (it was even supposed to be chiplet based!), then Big Navi and now RDNA3 (also chiplet based supposedly, though in reality it surely isn't). Despite this, trust me you would'n' be any better off with no AMD in graphics.
Rushing? NVIDIA ALWAYS launches first, Maxwell launched first, Pascal the same, and Turing the same too .. and in each case they had a far SUPERIOR product, that held the crown by a wide gap. AMD only launched months later. This time looks no different, in fact their marketing seems confident they have an amazing product on their hand this time, as the marketing campaign eclipses that of Turing and RTX.
Yeah, I also noticed that Nvidia surely is hyping this one up. Considering the comments somebody got out of an nvidia employees months back ("You'll be impressed") I'm pretty sure they have something up their sleeve.