Who the heck games on a portable ultrabook or tablet on a battery charge? A very serious question, not joking. I don't know whether you're referring to lightweight games like Angry Birds or full fledged windows gaming. If the former, that is a non issue as it doesn't affect battery life. If the latter, gaming is by far my last consideration - if I wanted a gaming portable I would get a full size laptop, NOT an ultrabook. Big difference - full size laptops are a million times better for any type of (demanding) gaming, I would never consider an ultrabook for that task. I also would NOT play a demanding Windows game on a battery charge, that sounds extremely stupid to be honest. I do however consider battery life of utmost importance for doing productivity tasks, which is why that (battery life) is worth a premium to me. Unfortunately, AMDs APUs haven't impressed in this respect at all. They're great for HTPCs but not very good for long battery life. And gaming isn't a consideration in either case.
Folks are buying the macbook air in droves because it's a well engineered machine with an enormous amount (12+ hours) of battery life. Gaming is not a consideration in this - most of these people are doing school work, real work, and doing light browsing / media consumption on the side. They're certainly not playing crysis 3, a full laptop is better suited in that case. If not a desktop. Gaming is not why people buy these machines. If you want gaming you look at a full size hulking 15 pound monstrosity laptop - not a 2 pound super thin ultrabook. Come on.