Well, should we bump that thread, I guess? It went into the rabbit hole of wild gnashing to spin numbers in any way possible to make this look like some kind of bad news for AMD, but today's article pretty much validates those earlier numbers.
Interesting to see how nVidia lost roughly 10% in market share but still gained astronomically in revenue. That $100 plastic tax on Pascal was a fantastic idea for them.
(1070/1080 did ship at end of Q2, didn't it? if not, ignore that last bit....it will still appear in Q3, though)
That is to say, you can criticize the attitude/"morality" of the FE tax that nVidia introduced, but it was a very smart move either way you look at it. The dGPU market has been steadily declining and both companies had a solid idea of what their shipping unit numbers would look like.
Coming out on the high-mid to high end for nVidia, there is no way they would have shipped competitive numbers to AMD's mainstream plan. So, take the hit on shipped units, but charge an extra 20%+++ on each unit to reclaim lost revenue.
What's the point of spending mad money on a massive marketing department if they aren't coming up with brilliant ways to sell poorly-performing extra plastic for $100 a pop?
AMD would absolutely be doing that if they were in the same position.