Yes, that's what you do as a business. Try to make a company that prices a product solely based on raw materials and tell me you won't get bankrupt in 5 years. Pricing is based on external factors, like what the market is willing to accept.
Intel does not sell directly either. You have to buy it from places like Newegg.
There are lots of people buying PCs that can't ever be bothered to buy higher end parts, and they'll go for the cheapest. The rest? Manufacturers have to jump at every opportunity to try to upsell and create a checkbox for those that are inclined. $400 Laptops? Sure, heck a lot of people buy them, but I doubt anyone is making any desirable amounts of money from them. You use higher end products, and upselling to do so, which is why configurations show high cost adder for higher tier components, more than MSRP difference of the said component.
The idea of a business is to A) make money B) increase brand value C) Both of which should offer value to investors.
This bloated big company way of operating sure does work in most cases, but sometimes it's a bad fit.
The idea is to make a desirable product and return the most profit, there is two main ways of doing this...go ultra high end in either performance or design and sell high = fewer sales but high margins.
Or lower BOM, lower margin but if positioned right very high sales and very high profit.
Haydes canyon offers too little of the former to generate enough sales, the market is bloated, haydes canyon just offers more of the same, just some.nice design, it doesn't disrupt the market in the way it could.
They could make the box for probably 300$..that's being generous...that leaves plenty of room for retail markup and tonnes of profit if sold at 600$, people would grab these things off of the shelves like gold dust as it would disrupt the market.
That would offer more profit on the whole than the crazy high margins and low sales.
Of course you also have the factor of intel sells the other players the CPUs in that bloated market...if they out sold them they would lose revenue from other OEMs.
Mmm, you might be right in the end but not for the reasons you thought.
Edit; what's the point in designing an innovative APU if you are not going to take advantage of all of its beneficiary's? Namely space saving, fewer components and cost?...haydes canyon is too expensive to sell well, but I suppose as long as OEMs can buy the chip to make cheaper and smaller systems than they could with descrete parts then it could be a winner.
I have my doubts but we will see, as a technology concept that you can buy haydes canyon looks good.