Android 4.4 KitKat

[foghorn67]

http://www.android.com/kitkat/

It's here, lol.

 

[Red Storm]

One step closer to the new Nexus!

 

[foghorn67]

Damn. I almost called it. I thought Google would pick a brand name to partner things up. But I guessed Klondike bars.

 

[bearxor]

I honestly can't believe this.

I think this might be Google jumping the shark.

 

[Red Storm]

I honestly can't believe this.

I think this might be Google jumping the shark.

I honestly can't believe dessert names are apparently serious business.

 

[foghorn67]

I honestly can't believe this.

I think this might be Google jumping the shark.

I'm going to regret asking this...but why is Google jumping the shark?

 

[WelshBloke]

Isn't kitkat trademarked or copyrighted?

I suppose they are just using it as a code name rather than the product name but I hope that they've at least talked to the owners first.

 

[Red Storm]

Isn't kitkat trademarked or copyrighted?

I suppose they are just using it as a code name rather than the product name but I hope that they've at least talked to the owners first.

Considering they have an actual Kitkat bar on the page, I would guess that they have a deal going.

 

[bearxor]

Because of the whole kit kat/google promotion where you go out and buy kit kats and then put your number from the wrapping in to see if you've won a Nexus 7.

Look, naming after a dessert was cute, but you're a grown up company Google. You don't need to run a promotion with Hershey to sell candy bars and name the next version of your OS after a candy bar.

 

[dlock13]

Isn't kitkat trademarked or copyrighted?

I suppose they are just using it as a code name rather than the product name but I hope that they've at least talked to the owners first.

Considering they have an actual Kitkat bar on the page, I would guess that they have a deal going.

Bingo.

I'm kind of concerned about the name + partnership with KitKat, but I can see it as a good thing. Most people when I tell them about HC, ICS, or JB, they have no idea what version of Android that is. Now, with Google partnering with KitKat, consumers will be able to say "do any of your Android phones have KitKat?" Or they might even be savvy enough to know what features are in KitKat, and when I bring it up, they say "my phone has KK on it!"

Incidentally, anyone think a KK wallpaper will be provided?

 

[foghorn67]

Because of the whole kit kat/google promotion where you go out and bug kit kats and then put your number from the wrapping in to see if you've won a Nexus 7.

Look, naming after a dessert was cute, but you're a grown up company Google. You don't need to run a promotion with Hershey's to sell candy bars and name the next version of your OS after a candy bar.

Yep, I was rewarded by knowing to immediately regret my decision to inquire.

 

[Red Storm]

Bingo.

I'm kind of concerned about the name + partnership with KitKat, but I can see it as a good thing. Most people when I tell them about HC, ICS, or JB, they have no idea what version of Android that is. Now, with Google partnering with KitKat, consumers will be able to say "do any of your Android phones have KitKat?" Or they might even be savvy enough to know what features are in KitKat, and when I bring it up, they say "my phone has KK on it!"

Incidentally, anyone think a KK wallpaper will be provided?

On the flipside, I can see some tech illiterates going "Okay I got a Kitkat, now what?" when calling for support.

 

[bearxor]

Eh, whatever. I just figured Google had more class.

 

[Graze]

Isn't kitkat trademarked or copyrighted?

I suppose they are just using it as a code name rather than the product name but I hope that they've at least talked to the owners first.

I was wondering this myself!!

 

[dlock13]

Eh, whatever. I just figured Google had more class.

I understand what you're getting at, but every OS iteration always has a code name. I'm not saying Apple's naming scheme is any better or worse, but they name every OSX iteration. Mountain Lion, Snow Leopard, Maverick, etc.. Companies are allowed to do that, and if teaming up with KK brings Google and KK more advertising and business, then so be it. In no way is bad for consumers unless Google forcefully places KK ads/images in the core of 4.4.

 

[joshhedge]

Imagine a free kitkat with every Android 4.4 phone bought, that would be awesome.

 

[Zaap]

What generic dessert/candy starts with K that they might have used instead? I'm drawing a blank a the moment...

 

[dlock13]

What generic dessert/candy starts with K that they might have used instead? I'm drawing a blank a the moment...

Key Lime Pie.

 

[Zaap]

Haha, thats right, forgot about that one. I guess there's no advertising dollars in that name.

 

[ChronoReverse]

http://www.bbc.co.uk/news/technology-23926938

Looks like both companies just decided to do it without money exchange.

 

[lothar]

Eh, whatever. I just figured Google had more class.

How is using Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, Jellybean, and Kitkat any different from Lion, Tiger, Leopard, Snow Leopard, and Mountain Lion?

How much "class" is there in these code names?

 

[TuxDave]

http://www.bbc.co.uk/news/technology-23926938

Looks like both companies just decided to do it without money exchange.

Ah, good thing you found that. I was debating if Google paid Kitkat for the use of its name or if Kitkat paid Google for the advertisement. It's a weird thing when you see marketing enter a project codename vs generic dessert terms. The article did have a good point that when you get your brand tied with another company's product, you open yourself to risk.

"If that brand or business has some reputational issues that emerge, it would be naive to think as a brand owner that your good name, your brand equity, would not be affected."

It's overall pretty weird but I guess that's what they're going for.

 

[ChronoReverse]

How is using Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, Jellybean, and Kitkat any different from Lion, Tiger, Leopard, Snow Leopard, and Mountain Lion?

How much "class" is there in these code names?

The class is determined by how much you like/dislike the company it seems =)


@TuxDave
I like how the companies just up and decided to do it amicably.

 

[darkewaffle]

They could at least pick a decent candy bar. Kitkats are bleh

 

[Joe1987]

Next up Lemonheads