Nvidia has to replace that sun-setting Intel royalty stream somehow, guess where some of it is gonna come from, its customers of course.. Lol. Not to mention funding the r&d for long shot (profitability) projects, such as self driving cars, and deep deep deep learning, etc.
Why wouldn't Nvidia milk its customers while it still can; it is a business and customer loyalty only means more milking in business parlay, especially at the retail level. At least this is how I have always interpreted it. Not sure what kind of scraps Nvidia is going to leave on the table for its AIBs, once it's done milking, but hey that's their fight not mine... Lol but, I do feel some level of sympathy towards AIBs getting bullied around in Nvidia's supply chain
As for schmoozing the reviewers and journalists to get a positive spin, nothing new there, most industries do it, unless forbidden by law such as pharma, etc. and these journalists, if we can call them that, are easy to please; flight, dinner , song and dance, and a complimentary card for good measure. Really cheap Ad buy , if you ask me, and costs peanuts relative to the payoff...