isn't 2 way SLI plenty for everyone? How much of the market is 3+ SLI?
I can totally understand why they want to focus on 2-way SLI as more targeted approach may result in the best dual-GPU scaling ever. However, I am puzzled why they didn't give 1070 the same HB SLI bridges. Furthermore, doubling the SLI bandwidth to 2GB/sec is still nothing worth talking about when the competition is doing up to 16GB/sec without the bridges. New bridges, higher cost of cards ($329 970 to $379-449 1070; $499/549 680/980 to $599-699) -- these costs start to add up. As a consumer, this is highly annoying and discouraging seeing where the industry is going.
Not trying to turn any of it into the investor discussion but time and time again I am hearing how costs of new nodes are so expensive blah blah blah. None of it adds up to reality because
NV's margins are now at 56.13%, record high. This means while NV is raising prices left right and center, they are also NOT passing on the cost savings of transistor density via Moore's Law to consumers. What they are doing is padding the pockets of their shareholders. You cannot have a situation where you claim that rising/escalating costs are
forcing you to raise prices to stay competitive, and yet have record gross margins.
If Apple's massive success has taught us anything, it should be that industrial design matters. A lot. Whether it performs better or not, an elegant aluminum shroud is going to look a lot more "premium" than cheap plastic.
Also, while the AMD heatsink may have a larger surface area, the Nvidia heatsink has wider fin spacing. Narrow fins like on the AMD cooler require high static pressure, and therefore more noise. A wider spacing is optimized for lower airflow.
That's great. What's going to be a response when AIBs bring cards more powerful, run cooler and quieter than reference and cost the same or less?
Face it, $70-100 price hike no FE is a money grab because NV knows many of its customers are like Apple customers.
Look, it's about time we start saying the truth in the open. AMD charged a $100 price premium for a full Fury X with an AIO CLC. NV is charging $100 premium for a blower. Give me a break. This is just NV establishing a new FE card via marketing for the purpose of forever charging premiums on these cards with Volta
unless consumers vote with their wallets.
Anyone remember the 780ti launch? $699 for being 15% faster than $399 R9 290. Look at the massive price/performance difference. Yet many bought 780ti justifying the fact it did run cooler, less noisy, better oc headroom, etc. If AMD couldn't convince gpu enthusiasts back then, what chance do they have now?
0 chance. That's why I don't even view 40-50% of NV customers and the types of people who buy AMD (could be any other GPU company if we had 3rd or 4th or 5th) as overlapping. I'd say AMD could be selling Vega 10 for $199 with 1070's performance and 1070 would still outsell it, even 1060Ti would.
Nvdia could realistically have priced 1080 at $799 instead of $599 and still got away with it. Afterall faster than $1000 titan X for $200 less! Faster than 980sli for $100 less! That would be enough to convince gpu enthusiasts to buy the 1080 for $800.
So in a way its kind of generous for Nvdia to set the base price of 1080 at $599.
They don't want to shock the market outright. Don't worry, with Volta, they can try $749-799 for GV104.
Compared to the rip off that was 780Ti which many enthusiasts fell for, this is surprisingly not ridiculous pricing by Nvdia. Even Ryan Smith said this in his 780ti review " At $700 it’s by no means cheap – and this has and always will be the drawback to NVIDIA’s flagships so long as NVIDIA can hold the lead."
Unfortunately this lead will continue with Pascal giving Nvdia free reign over pricing their cards however they like.
Does this mean now the x70 tier will be significantly below the x80 tier moving forward? Well if gamers accept these prices, NV has no reason to change for Volta. Recall that there was a 27% advantage for a $499 680 over a $299 660Ti (119/94) @ 1600p (GPU test).
Now it appears there may be a 20-25% difference between the 1070 and 1080, maybe more. NV's margins keep rising to record levels but their fans defend it as "Higher cost of newer nodes". What's happening is NV isn't passing on the cost savings of Moore's Law to consumers under forum shills/fanbois that defend rising prices. 56.13% now in that 3rd chart here:
http://www.fool.com/investing/general/2016/03/30/nvidia-corp-stock-in-3-charts.aspx
Perhaps most concerning is that AMD's market share is barely moving, if at all. That means the vast majority of PC gamers have turned away from AMD; and newcomers to PC gaming aren't even considering AMD
at all. I've been able to dodge the bullet of these rising prices for the last 8 years through mining. Checking electricity costs in North America and Europe suggests it was possible to make $ with AMD cards for the last 8 years and yet AMD's market share has fallen to 20%. Considering less than 10M people own 970/290X or higher, this proves that most people are price conscious but then why weren't they mining with AMD cards to get free $500 flagships over 8 years? Literally
right now 3 Hawaii cards generate
$10 USD a day or easily over $200 USD a month after electricity costs! The fact that most of the world isn't buying AMD cards and using this perk suggests MOST PC gamers are not knowledgeable at all. This is why it's so easy for NV to use marketing to get the vast majority of customers.
The reason I advocate mining so much isn't because I get $ from it. My earnings fall the more people join. Still, I don't want you guys to
waste money on PC hardware when it can be subsidized or even free over time.
It's become so advanced, you can throw the earnings on your Debit card.
The fact that 80% of PC gamers have been throwing $ at NV and ignoring that AMD cards earn $ is mind-blowing to me. As a finance professional, I cannot understand why I would spend money on a depreciating asset while another depreciating asset earns cash flow over time. Even if the NV card is faster by 30-50%, it's worthless because the existing AMD cards make $ to get next gen AMD cards that are also 30-50% faster, but the upgrade cost is
$0. I don't care about the masses of sheep but you guys, on our forum, CAN get high-end cards for a fraction of the cost if you just listen to what we've been saying for the last 8 years. Next time AMD launches Vega for $700, who cares, it's gonna be free.
Only dedicated forums such as ours, etc. can truly educate consumers. NV's marketing slides and
reviewers who are really just marketers will NEVER do. They make $$$ selling us new tech, it's as simple as it gets. It's their job to RECOMMEND us to SPEND $$$. It's a joke that these same people "we trust" to give us honest advice are gushing over a 1080 card that now costs $699, up from $499 680 and hyping it the biggest improvement from NV in decades while a $499 680 beat 580 by 30% on launch day.
Not a single one of these Professional Reviewers criticized NV for charging $100 extra for the FE card by instead bundling it with a far superior AIO CLC. Why? I bet it's damn hard to do when NV paid for your flights, hotels, food, horseback riding, kayaking, etc. How are you in a position to criticize a product when you just got pampered the entire weekend?! This is basically Bribing the Press.
NV showed off what the new cards are capable in of Doom 2016.
"If $200 is in the budget, and PCI Express is a necessity, the 6600 GT is absolutely the way to go."
Flashback time -- 6600GT (today's 1080) cost
$200 USD and destroyed FX5950 and 9800Pro by almost 2X in Doom 3. 9800XT and 5950U were $500 USD cards (last gen's flagships).
This is really what happened in the GPU industry:
6600GT $199 -> $249 560Ti -> $499 680 -> $549 980 -> $599/699 1080. FACT.
Let's connect the dots now. In
September 2004, NV launched 6600GT for $199 and that card obliterated last gen's flagship cards by a lot more than 1080 outperforms the Titan X.
Back then NV's gross margins were < 30%. Today they are almost at 60%.
NV has used marketing, forum focus group members, YouTubers/Twitch Gamers and Professional Reviewers who are really not journalists but basically marketers to raise prices on a 2004 $200 mid-range card all the way to $700 USD in 2016.
Therefore, it is absolutely impossible to be happy with the way the GPU industry is moving forward for anyone who is impartial and has followed all of this unfolding in-front of our eyes.
The fact that new cards destroy last gen's flagship isn't special; it's the bare minimum that happened for 1.5 decades.