I hear Eaton is pretty much top notch for UPSes, though I rarely see them for sale. I always see mostly APC. I think when it comes to <$200 consumer UPSes they're probably all very similar.
I've had Ultras and APCs mostly. In general I have good luck with both, but I've had a fair amount of failures now that I think about it... like they seem to all flat out die after a while, but they do last long enough like 10ish years. The Ultras that I bought said "no user serviceable parts inside" not even the battery, but when you own a simple screwdriver set, practically everything has user serviceable parts inside.