To be fair, I have a hard time justifying $200. I've been all over the map over the last two years with video cards in terms of price/performance, and frankly the "high end" cards are really a ripoff in my eyes.
I'm currently rocking a GTX660, and it does plenty fine on every single title I play (current gen titles too). Then again, I'm not rocking 3 screens, nor 1440p, nor 4x MSAA, nor do I care about the difference between 60fps and 65fps.
There days, it's become all about separating people from their money. There is no justifiable reason that a video card should cost more than the rest of your system - combined, including the software, desk, chair, and house you live in.
A $200 card would give very good performance for a gamer at reasonable resolutions on a single monitor but we are talking about a titan of a card here, the high end of high end where the sky's the limit for pricing.
Thats the advantage that the people who put out bleeding edge products have. Its not about what you need, its about what you want to have.