Anyone know anything about owning a pizzaria?

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Jeff7

Lifer
Jan 4, 2001
41,599
19
81
My plan is to sell pizzas to poor violent people in Reading before dying of diabeetus because I drank so much soda from the fountain.
You really need to have that engraved in an elegant font on a nice decorative plaque to hang somewhere in your pizza shop.
 

alkemyst

No Lifer
Feb 13, 2001
83,967
19
81
I'm guessing the ovens and equipment in that place are old. $80k does not really sound cheap to me considering the location. Nobody wants to drive to (or live in) Reading.

It's got a population of about 90k and in the top 5 for population size of cities in PA.
 

Mai72

Lifer
Sep 12, 2012
11,578
1,741
126
Does anyone remember the old Ellio's frozen pizza? At one time they were the only pizza in the supermarket. Now, there are 500 different brands.
 

Blackjack200

Lifer
May 28, 2007
15,995
1,685
126
The one where OP says even if he only does $4K in sales pwer week he thinks $2K of that should be profit. Banks love giving business loans to people who have the amazing power of pulling numbers out of their asses.

Okay, I could see how that would be irritating to someone that is actually running a successful pizzeria. I was just spitballing numbers and didn't mean to imply that I could just hop in there and start netting $200k a year with little effort and no experience.

To Dr. Pizza's point, I wouldn't even consider opening a pizzeria unless I thought I could make a really exceptional pizza.
 

Zorkorist

Diamond Member
Apr 17, 2007
6,861
3
76
You should absolutely open YOUR OWN business if you can make a good pizza. What's so special about his?

Just start somewhere, and make a very good pizza, and market it. so people know you are here, and try your pizza.

-John
 

malbojah

Golden Member
Dec 6, 2000
1,710
8
81
I purchased a local pizzeria that is established and has a strong following. It was listed on CL but also through a broker.


saving for equipment breakdown and shit.

I can attest to this. Back in September, our Hobart mixer (L-80) broke on a Friday night. Anybody who has dealt with Hobart service knows they aren't cheap, nevermind the weekend. Turns out it was a burnt controller for the motor. The company that made the part originally went out of business back in the late 60's (shows how good old stuff was made). Took a week to get a replacement part. Part and labor came out to just over a grand. A new mixer of the same size from Hobart goes for almost $30k today.

My boss was able to rent a smaller mixer for a week that cost another grand. Right now, it's the slicer down for maintenance, again renting another slicer for the time being.
 

Fritzo

Lifer
Jan 3, 2001
41,892
2,135
126
Secret to a successful pizzeria:

- Find some old pizza ovens. Seasoning is CRITICAL on a pizza oven. The older the oven stone, the better. Nothing tastes more bland than a pizza out of a new oven.
- If you're going to be an eat-in restaurant, make sure the decor is spotlessly clean (no cracks in floor tiles, clean, smooth walls, no tears/rips in furniture fabric.
- If you're going to have servers, they should all be clean, well groomed, and wearing the same thing.
- If you want to stand out- EVERYTHING MUST BE FRESH. No canned anything, no frozen anything. This makes a HUGE difference in product quality and is actually easier to work with. The only thing that you need to learn is inventory control (which will take a few months).
- ADVERTISE! The first week you open, offer ridiculous deals (like buy one/get one free on all pizzas, or 50% off the bill the first week), then offer coupons, groupons, and anything else you can offer to constantly get your name out there and get butts in the door. If you start getting more people than you can handle after a few months, cut back on the coupons, but keep up on the advertising.
- Pick a theme. Don't just open a bland hole in the wall. Add some kind of heritage to the place so customers feel like you were born to feed them pizza. Visit some of the top pizza places around you to get an idea of what I mean here.
- KNOW WHAT YOU'RE DOING. I would work at a pizza place for a year or two before trying to run my own place. It's hectic work, and you need good organizational skills, otherwise simple mistakes are going to lead to a bad reputation. All it takes is one screwup to lose a customer for life. This is why restaurants overcompensate when something goes wrong.
- Keep the menu SIMPLE. Pizza, subs, maybe salads. Pasta is a good crossover product if you know how to work with it. I'd stay away from fried foods because they never hold up during delivery.

So, in summary, be fresh, clean, welcoming, skilled, and get the right equipment. It's not easy to do, but if you can pull it off and become a franchise, it's a pretty lucrative living.
 
Last edited:

NetWareHead

THAT guy
Aug 10, 2002
5,854
154
106
I can attest to this. Back in September, our Hobart mixer (L-80) broke on a Friday night. Anybody who has dealt with Hobart service knows they aren't cheap, nevermind the weekend. Turns out it was a burnt controller for the motor. The company that made the part originally went out of business back in the late 60's (shows how good old stuff was made). Took a week to get a replacement part. Part and labor came out to just over a grand. A new mixer of the same size from Hobart goes for almost $30k today.

My boss was able to rent a smaller mixer for a week that cost another grand. Right now, it's the slicer down for maintenance, again renting another slicer for the time being.

My dad has a Hobart mixer that is huge, can take an entire 50 pound sack of flour in the mixing bowl and create a dough ball that needs 2 guys to handle and lift it out. Dad bought the restaurant in 1975 (mixer included) and the it was probably manufactured in the 50s. It still keeps going and going and going. Dad wont ever replace it either...what for? The new ones have this annoying wire cage guard over the mixing bowl that if you want to add ingredients, you need to stop the mixer, lift the cage up to add what you need. My dad's has no such safeguards and you can add more flour etc... to the dough as it mixes without stopping the machine.
 

MagnusTheBrewer

IN MEMORIAM
Jun 19, 2004
24,135
1,594
126
My dad has a Hobart mixer that is huge, can take an entire 50 pound sack of flour in the mixing bowl and create a dough ball that needs 2 guys to handle and lift it out. Dad bought the restaurant in 1975 (mixer included) and the it was probably manufactured in the 50s. It still keeps going and going and going. Dad wont ever replace it either...what for? The new ones have this annoying wire cage guard over the mixing bowl that if you want to add ingredients, you need to stop the mixer, lift the cage up to add what you need. My dad's has no such safeguards and you can add more flour etc... to the dough as it mixes without stopping the machine.

All of the new kitchen equipment has absurd safety equipment and interlocks. They exist for one reason only, to limit liability. They make it harder to maintain and clean equipment. A 30 quart mixer can break your hand let alone an 80 quart or larger. Anyone allowing an untrained person to use or, even be around such equipment when running deserves to pay the price.
 

momeNt

Diamond Member
Jan 26, 2011
9,297
352
126
All of the new kitchen equipment has absurd safety equipment and interlocks. They exist for one reason only, to limit liability. They make it harder to maintain and clean equipment. A 30 quart mixer can break your hand let alone an 80 quart or larger. Anyone allowing an untrained person to use or, even be around such equipment when running deserves to pay the price.

I've heard that even a 5 quart mixer can actually rip your finger off. Absolutely gruesome.
 

DrPizza

Administrator Elite Member Goat Whisperer
Mar 5, 2001
49,606
166
111
www.slatebrookfarm.com
My dad has a Hobart mixer that is huge, can take an entire 50 pound sack of flour in the mixing bowl and create a dough ball that needs 2 guys to handle and lift it out. Dad bought the restaurant in 1975 (mixer included) and the it was probably manufactured in the 50s. It still keeps going and going and going. Dad wont ever replace it either...what for? The new ones have this annoying wire cage guard over the mixing bowl that if you want to add ingredients, you need to stop the mixer, lift the cage up to add what you need. My dad's has no such safeguards and you can add more flour etc... to the dough as it mixes without stopping the machine.
Pansies! All of our batches start with a 50 pound bag of high gluten flour. 1 person to lift it; and on a typical day, you make 4 or 5 batches of dough during the dough guy's shift. But, getting good at lifting it out is a skill that takes years to master. A little poof of flour along the edge of the bowl, hitting the stop button, and lowering the bowl all at the exact moments. Otherwise, it sticks to the bottom of the bowl, which isn't light itself.

All of the new kitchen equipment has absurd safety equipment and interlocks. They exist for one reason only, to limit liability. They make it harder to maintain and clean equipment. A 30 quart mixer can break your hand let alone an 80 quart or larger. Anyone allowing an untrained person to use or, even be around such equipment when running deserves to pay the price.

I agree completely. Dangerous machinery. But, I'd much rather work with the old equipment that doesn't have those annoying safety guards on it. FAR easier to clean, and far easier to work with. It's a pain in the neck to fine tune a batch of dough. Water isn't simply dumped in; most of it is at the beginning. But as it's mixing, a little bit more water is added here and there, to get the dough just perfect. It's a pita to add the water when those guards are in place. Also, while it's mixing, toward the beginning, there's a ring of dough that sticks to the side of the bowl around the original level of the flour. It's really hard to scrape that off while the batch is still mixing, if those guards are in place. (Really builds your hand-eye coordination!) 43 years later, no one has ever been injured by the mixer.
 

MagnusTheBrewer

IN MEMORIAM
Jun 19, 2004
24,135
1,594
126
Pansies! All of our batches start with a 50 pound bag of high gluten flour. 1 person to lift it; and on a typical day, you make 4 or 5 batches of dough during the dough guy's shift. But, getting good at lifting it out is a skill that takes years to master. A little poof of flour along the edge of the bowl, hitting the stop button, and lowering the bowl all at the exact moments. Otherwise, it sticks to the bottom of the bowl, which isn't light itself.



I agree completely. Dangerous machinery. But, I'd much rather work with the old equipment that doesn't have those annoying safety guards on it. FAR easier to clean, and far easier to work with. It's a pain in the neck to fine tune a batch of dough. Water isn't simply dumped in; most of it is at the beginning. But as it's mixing, a little bit more water is added here and there, to get the dough just perfect. It's a pita to add the water when those guards are in place. Also, while it's mixing, toward the beginning, there's a ring of dough that sticks to the side of the bowl around the original level of the flour. It's really hard to scrape that off while the batch is still mixing, if those guards are in place. (Really builds your hand-eye coordination!) 43 years later, no one has ever been injured by the mixer.

Yup, slicers are the biggest culprits. They old slicers were wonderful. One cover plate on the blade and, you could easily clean the full surface and both sides of the blade. Now there are multiple covers on the front, back, built in sharpener (which no one uses) and even when they're all removed, you still can't easily access the blade to clean it. Worse, there are now a bunch of new crannies and hiding spots for food to accumulate. Old slicers are definitely worth rebuilding even if it costs as much as a new slicer.
 

NetWareHead

THAT guy
Aug 10, 2002
5,854
154
106
I've heard that even a 5 quart mixer can actually rip your finger off. Absolutely gruesome.

My dad's restaurant has an 80 quart (or similarly sized) mixer. He was making a batch of pizza dough and towards the end of the batch, used a metal scoop to add extra flower so the ball would loosen from the mixing bowl. A typical steel scoop that you might see waiters using to scoop ice, maybe can hold a gallon or so of ice... So anyway that scoop slipped out of my dad's hand and landed in the mixing bowl while the machine was on. it was caught between the dough hook and the side of the bowl and just like that was snapped into 3 pieces. Steel broke instantly. I readily believe that this machine could kill you if you get an arm caught around the dough hook. It would drag you into the bowl and twist you into a bloody mess.
 

malbojah

Golden Member
Dec 6, 2000
1,710
8
81
My dad's restaurant has an 80 quart (or similarly sized) mixer. He was making a batch of pizza dough and towards the end of the batch, used a metal scoop to add extra flower so the ball would loosen from the mixing bowl. A typical steel scoop that you might see waiters using to scoop ice, maybe can hold a gallon or so of ice... So anyway that scoop slipped out of my dad's hand and landed in the mixing bowl while the machine was on. it was caught between the dough hook and the side of the bowl and just like that was snapped into 3 pieces. Steel broke instantly. I readily believe that this machine could kill you if you get an arm caught around the dough hook. It would drag you into the bowl and twist you into a bloody mess.

When the Hobart tech was servicing our mixer, it was a 2 person job to lower the motor into place. We use plastic buckets if we need to add flour. Best part about the mixer: it's right next to the walk in so every now and then we push it against the door essentially locking the boss in there for a while. It turns funny when he goes into caveman mode and starts kicking the door.
 

MagnusTheBrewer

IN MEMORIAM
Jun 19, 2004
24,135
1,594
126
When the Hobart tech was servicing our mixer, it was a 2 person job to lower the motor into place. We use plastic buckets if we need to add flour. Best part about the mixer: it's right next to the walk in so every now and then we push it against the door essentially locking the boss in there for a while. It turns funny when he goes into caveman mode and starts kicking the door.

You've got an 80 quart that's not anchored to the floor?
 

NetWareHead

THAT guy
Aug 10, 2002
5,854
154
106
You've got an 80 quart that's not anchored to the floor?

Our is not anchored to the floor, that I know of. But it is so DAMN heavy, I dont think we have ever moved it in probably the 40 years we have owned the restaurant... We clean around and under it.
 
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