Secret to a successful pizzeria:
- Find some old pizza ovens. Seasoning is CRITICAL on a pizza oven. The older the oven stone, the better. Nothing tastes more bland than a pizza out of a new oven.
- If you're going to be an eat-in restaurant, make sure the decor is spotlessly clean (no cracks in floor tiles, clean, smooth walls, no tears/rips in furniture fabric.
- If you're going to have servers, they should all be clean, well groomed, and wearing the same thing.
- If you want to stand out- EVERYTHING MUST BE FRESH. No canned anything, no frozen anything. This makes a HUGE difference in product quality and is actually easier to work with. The only thing that you need to learn is inventory control (which will take a few months).
- ADVERTISE! The first week you open, offer ridiculous deals (like buy one/get one free on all pizzas, or 50% off the bill the first week), then offer coupons, groupons, and anything else you can offer to constantly get your name out there and get butts in the door. If you start getting more people than you can handle after a few months, cut back on the coupons, but keep up on the advertising.
- Pick a theme. Don't just open a bland hole in the wall. Add some kind of heritage to the place so customers feel like you were born to feed them pizza. Visit some of the top pizza places around you to get an idea of what I mean here.
- KNOW WHAT YOU'RE DOING. I would work at a pizza place for a year or two before trying to run my own place. It's hectic work, and you need good organizational skills, otherwise simple mistakes are going to lead to a bad reputation. All it takes is one screwup to lose a customer for life. This is why restaurants overcompensate when something goes wrong.
- Keep the menu SIMPLE. Pizza, subs, maybe salads. Pasta is a good crossover product if you know how to work with it. I'd stay away from fried foods because they never hold up during delivery.
So, in summary, be fresh, clean, welcoming, skilled, and get the right equipment. It's not easy to do, but if you can pull it off and become a franchise, it's a pretty lucrative living.