I've decided that picking stocks based on a layperson's information is quite unreliable.
You can make a case of almost anything having upside. Here are a few examples of good arguments for downside that are wrong.
- Tesla - this is some paypal billionaire's looking for a way to spend all that cash getting in an industry he doesn't know, it's been decades since a new American care company was created, all the momentum is for oversease lower cost producers - this has disaster written all over it.
- Apple - Not only is it a tech company trying to hang on to the glory of the Macintosh, it's in a crowded market of consumer electronics where the flavor of the day constantly changes and they're trying to keep premium pricing. On the off chance they get something right, others will immediately sell better and cheaper versions. And where is there to go, they've already saturated the things they can do.
- Bottle Water. This is a joke right? Soda has always been a crappy and unhealthy very cheap substance, but it had flavor that justified people spending a lot for the bottled product. Keep all the expense but make it without the attraction of the flavor? The same water everyone gets subsidized by the government for free? That if you DO want a portable container of water, get a bottle made for that and fill it for free? This sounds like the next Edsel.
- Krispy Kreme - with all the inexpensive Cambodian-run (90%, I hear) stores selling the doughnuts people like and health trends strongly discouraging doughnuts, where the hell is the market for this supposed to come from? If you build it, they will say 'bad idea to buy that' if it's a doughnut franchise.
- Home Depot - small business warehouses of home maintenance stuff were struggling - where is the market coming from for a flood of massive warehouses of the stuff?
You get the idea.
All these companies have good and bad cases, and some do well and some don't. If people make the right pick, they think their reasons are why.
I'm thinking of getting some Google - at this huge peak of a price - despite the huge risk in a company changing a lot in a market changing all the time.
Of course, I have a couple ideas for virtual worlds, if someone wants to invest in the startup, and that'll be a good investment.